-, Aivin Chakola (2022) The Impact of Social Media Influencer on the Buying Behaviour of Gen Z in India. Masters thesis, Dublin, National College of Ireland.
-, Ashwini Mohan (2022) An Eclectic Approach for Predicting Customer Segmentation to Facilitate Market Basket Analysis. Masters thesis, Dublin, National College of Ireland.
-, Kannan Kumaran (2022) A Machine and Deep Learning Framework to Retain Customers based on their Lifetime Value. Masters thesis, Dublin, National College of Ireland.
-, Komal (2022) A Deep Learning Visual Content Based Recommender System to Defend Adversarial Attacks. Masters thesis, Dublin, National College of Ireland.
-, Renata (2022) The Impact of Cause-Related Marketing on purchase decisions in the fashion industry amongst the youth in Ireland. Masters thesis, Dublin, National College of Ireland.
-, Arjun Kamath (2021) Marketing Strategies of Foreign companies in a new market from consumer reach out perspective – the case of Harley Davidson in India. Masters thesis, Dublin, National College of Ireland.
Abolade, Olayinka (2023) Consumers’ perception towards Fintech and Traditional Financial Institutions (A case study of Nigeria). Masters thesis, Dublin, National College of Ireland.
Achari, Arun Rajendran (2023) Has E-commerce been more accessible and manageable in the retail sector in Dublin, Ireland since the Covid-19 regime? Masters thesis, Dublin, National College of Ireland.
Adams, Nasimot Gbemisola (2020) The Impact of Distribution on Consumer Loyalty in The Nigerian Household Industry. Masters thesis, Dublin, National College of Ireland.
Addie, Darren (2013) An Investigation in Consumer Ethics in the Online Music Industry. Masters thesis, Dublin, National College of Ireland.
Adetayo, Adetola Oluwatomileyin (2022) The Impact of Social Media Marketing on Purchase Intention of Green Products in Nigeria. Masters thesis, Dublin, National College of Ireland.
Akhtar, Hamna (2022) A critical evaluation of sexual appeal in advertising and how it influences consumer buying behaviour. A comparative study between Muslim and Christian students. Masters thesis, Dublin, National College of Ireland.
Akindele, Peter (2019) Comparative studies of consumer-buying behaviour towards private health insurance policy: An empirical evidences of Nigeria and Ireland. Masters thesis, Dublin, National College of Ireland.
Alexandre Santos, Débora (2021) An Examination of the Consumer Decision Making Process Amongst Adult Irish Consumers of Plant-Based Restaurant Dining. Masters thesis, Dublin, National College of Ireland.
Ali, Aysha (2022) Does influencer eWOM marketing impact purchase intention within the beauty industry? Masters thesis, Dublin, National College of Ireland.
Alves da Silva Lima, Simone (2019) The Little Male Secret: Analysis about the male self-concept related to the consumption of beauty products. Masters thesis, Dublin, National College of Ireland.
Armani, Indraneel (2019) Factors Influencing Consumer Perception and Purchase Intention of Private Label Brands in the Irish Food Retail Market – A Study. Masters thesis, Dublin, National College of Ireland.
Arruda, Rachel Peixoto (2021) Generation Z’s online shopping behaviour towards clothing in a pandemic era. Masters thesis, Dublin, National College of Ireland.
Baker, Dayna Sara (2018) The Impact of Social Media Influencers as an Advertising Source in the Beauty Industry from an Irish Female Millennials’ Perspective. Masters thesis, Dublin, National College of Ireland.
Barve, Yash Dilip (2023) Assessing the Impacts of Digital Marketing and Sponsorship on the Football Industry as a Business and Their Implications on Fan Engagement. Masters thesis, Dublin, National College of Ireland.
Baskan, Merve (2022) A Machine Learning Framework to Address Customer Churn Problem Using Uplift Modelling and Prescriptive Analysis. Masters thesis, Dublin, National College of Ireland.
Bennett, Andrew (2017) Dimensions of Service Quality and their impact on Relationship Quality, and Referral Intention: a study of a High-credence Service. Masters thesis, Dublin, National College of Ireland.
Bhaludra, Naina Himavarsha (2019) Protein Bars and Packaging: A Sequential Explanatory Research to investigate the impact of packaging on consumer perceptions and intention to purchase in Ireland. Masters thesis, Dublin, National College of Ireland.
Bolger, Laura (2015) An investigation into the role of self-expression on the paradoxical resurgence of vinyl in a digital paradigm: A study across different age groups in Ireland. Masters thesis, Dublin, National College of Ireland.
Bracken, Kim (2023) Exploring Non-Consumption and Consumer Behaviour of Men Age 25-35 Residing in Dublin, on their Attitudes Toward Purchase and Consumption Within the Non-Alcoholic Beverage Industry. Masters thesis, Dublin, National College of Ireland.
Breen, Tara (2022) An Exploration of the Awareness of Cultural Appropriation in Ireland and the Significance it may have on Consumers’ Brands Perception. Masters thesis, Dublin, National College of Ireland.
Brennan, Emma (2019) Understanding the Older Irish Consumer: An exploration of self-perceived age and the advertising perceptions of the older Irish consumer. Masters thesis, Dublin, National College of Ireland.
Brown, Ross (2022) How the Shift to Electrification is Affecting the Car Industry and the People. Undergraduate thesis, Dublin, National College of Ireland.
Buckley, Tara (2014) An exploratory study into the motivations behind the consumption habits of brides in Ireland in the lead up to their wedding day. Masters thesis, Dublin, National College of Ireland.
Byers, Vivienne and Gilmer, Alan (2018) Developing a Unified Approach to Sustainable Consumption Behaviour: Opportunities for a New Environmental Paradigm. European Journal of Sustainable Development, 7 (1). pp. 1-10. ISSN 2239-5938
Byrne, Andrew (2020) An investigation of consumer attitudes and perceptions around the use of Smart Home technology for online shopping & purchases. Masters thesis, Dublin, National College of Ireland.
Byrne, Rachel (2014) To examine the relationships that Irish Millennial consumers have with luxury brands and whether social media creates a greater emotional connection and influences purchase decisions. Masters thesis, Dublin, National College of Ireland.
Cahill, Etáin (2018) An investigation into the extent to which a consumer’s perspectives and loyalties are impacted by cosmetic brands testing their products on animals. Undergraduate thesis, Dublin, National College of Ireland.
Campos Nogueira, Nathalia (2019) The Millennial Buying Behaviour towards healthy food products in Ireland. Masters thesis, Dublin, National College of Ireland.
Carroll, Lorna (2018) An Exploration of Brand Experience in the context of Event Marketing. Masters thesis, Dublin, National College of Ireland.
Chakrapani, Unnimaya (2020) Potential Outcome of Customer Promotion and Demotion in Customer Loyalty Programs from the Customers’ Perspective. Masters thesis, Dublin, National College of Ireland.
Chate, Pratiksha Arvind (2022) Behavioral Modelling of Customer Marketing Patterns and Review Prediction Using Machine Learning Techniques. Masters thesis, Dublin, National College of Ireland.
Chauhan, Rishabh Singh (2022) Sentiment Analysis of Customer Reviews Using Deep Learning Techniques. Masters thesis, Dublin, National College of Ireland.
Chheda, Paras Nitin (2017) A study on the resistive behavior of consumers towards electronic cigarette in India. Masters thesis, Dublin, National College of Ireland.
Chima, Chioma Udochukwu (2020) An investigation of factors influencing consumer buying behavior of coffee consumers in Ireland - With particular focus on the mediating effect of brand equity. Masters thesis, Dublin, National College of Ireland.
Chinchwalkar, Swapnil Prakash (2023) Wine Quality Prediction based on Chemical Components and Customer Reviews. Masters thesis, Dublin, National College of Ireland.
Chircu, Alexandra (2019) An Investigation of the Association Between Socioeconomic Variables and Materialism in Generation Y. Undergraduate thesis, Dublin, National College of Ireland.
Cordero Alvarez, Jonathan Adrian (2022) An investigation into how marketers use Virtual Reality (VR) technology to enhance consumer interaction. Masters thesis, Dublin, National College of Ireland.
Cronin, Colm (2017) An exploration of the mediating factors between consumers ethical consumption attitudes and actual ethical purchase behaviours in the Irish consumption context. Masters thesis, Dublin, National College of Ireland.
Cruz, Stefanie (2017) An Exploratory Study of Genders, Choice Overload, Perception of Variety and Decision Satisfaction. Masters thesis, Dublin, National College of Ireland.
Davi, Déborah Rêgo (2021) The Effects of Digital Influencers in Purchase Intentions - A detailed look at how Social Media impacts Consumer Decisions. Masters thesis, Dublin, National College of Ireland.
Delaney, Niamh (2019) An Exploratory Study of the Variables which Impact Service Quality and Brand Trust Levels of Adults Shopping in Major Irish Supermarket Chains. Masters thesis, Dublin, National College of Ireland.
Dempsey, Jack (2022) Impact Influencers have on Purchase Decisions for Consumers aged 18-24. Masters thesis, Dublin, National College of Ireland.
Deniyi Williams, Orla (2023) Social Media Marketing: Online Influence and it’s effect on Irish youth. Undergraduate thesis, Dublin, National College of Ireland.
Devagiri, Jaya Mani Deepika (2020) The Effect of Social Media on Consumer Buying Decision Process of Technology goods. Masters thesis, Dublin, National College of Ireland.
Dhakate, Shubham (2019) Understanding the impact of Service Recovery and Switching Costs on the Customer Loyalty in Indian retail banks. Masters thesis, Dublin, National College of Ireland.
Dolan, Sean (2021) The Impact of Brand Loyalty on the Consumer Buying Decision of Millennials in the Irish Sportswear Market. Masters thesis, Dublin, National College of Ireland.
Donegan, Sam (2022) An investigation into how corporate social responsibility influences consumer behaviour regarding fast fashion. Undergraduate thesis, Dublin, National College of Ireland.
Doyle, Adam (2021) An Exploration of The Effects of Brand Choice Factors On Gift Giving Amongst Irish Consumers. Masters thesis, Dublin, National College of Ireland.
Doyle, Paul (2017) Exploratory Study of customer preferences in Smartphone Loyalty Apps. Masters thesis, Dublin, National College of Ireland.
Duff, Karl (2017) An investigation into how the Primark brand use social media to influence the buying behaviour of Irish female customers. Masters thesis, Dublin, National College of Ireland.
Duin, Simone Lisa Pam (2022) Luxury Brand Consumption: A cross cultural comparison of Italian and Dutch millennial consumers. Masters thesis, Dublin, National College of Ireland.
Dwyer, Stephen (2017) An examination of the role of sports sponsorship, and its impact on consumer behaviour and buyer consumption levels in Ireland. Masters thesis, Dublin, National College of Ireland.
de Andrade Rodrigues, Daniela Cristina (2020) The role of national identity in the consumer's buying process of national designers - a case study in the Irish fashion industry. Masters thesis, Dublin, National College of Ireland.
dos Santos Rocha, Claudio (2019) The impact of Instagram advertising in the development of brand attitudes amongst millennials coffee consumers in Ireland. Masters thesis, Dublin, National College of Ireland.
Elmeer, Ahmed (2020) The Role of Emotional Intelligence in consumer purchasing decision making in ethical fashion. Masters thesis, Dublin, National College of Ireland.
Emmen Quirós, Daniel Isaac (2019) The impact of fast fashion on the environment: Perspectives from Consumers and Retailers in Ireland. Masters thesis, Dublin, National College of Ireland.
Esekomunu, Oghenetejiri (2020) An investigation of customers' satisfaction with online shopping in Delta state of Nigeria. Masters thesis, Dublin, National College of Ireland.
Falekulo, Vincent Olamide (2022) Tourism and Developing Economies: assessing the factors affecting Consumer Purchasing Behaviour in the Nigerian Market. Masters thesis, Dublin, National College of Ireland.
Faris, Nadja (2019) The Influence of Brands, Self-concept and Reference Group towards the Willingness to Pay Premium of Career Women in Ireland in Fashion Clothing Industry. Masters thesis, Dublin, National College of Ireland.
Farrell, Gary (2021) Customer Behaviour of Microtransactions consumption amongst males 18-30 years of age. Masters thesis, Dublin, National College of Ireland.
Farrell, Shauna (2019) A study investigating the impact of Gender, Age and Personality on levels of impulse buying behaviours. Undergraduate thesis, Dublin, National College of Ireland.
Fernandez, Indira (2018) An exploration of the intentions and barriers towards waste reduction practices and how to overcome them from an Irish consumer perspective. Masters thesis, Dublin, National College of Ireland.
Figueiredo, Larissa Chaves (2021) Food labelling as Choice Architecture: An examination of the influence of food labels in the consumer decision-making process of healthy products among young consumers. Masters thesis, Dublin, National College of Ireland.
Foley, Andrew (2015) An exploration into the influencing ability of Social Media Marketing on Irish Millennial purchasing behavior. Masters thesis, Dublin, National College of Ireland.
Fox, Emma (2018) An investigation into the impact of fear as a behaviour change agent in road safety commercials among young Irish road users aged 17-25. Undergraduate thesis, Dublin, National College of Ireland.
Fox, Gavin (2013) Can restaurant marketers create positive electronic word-of-mouth through the use of social media? : An explorative study investigating the influence of consumer communications via social media. Masters thesis, Dublin, National College of Ireland.
Gaur, Deevanshi (2021) Impact of Private Label Brands on Skin care products in the millennials buying behaviour in Ireland- A study of Primark. Masters thesis, Dublin, National College of Ireland.
Gautam, Akshaansh (2022) Online Review Classification using Machine Learning and Deep Learning Algorithms. Masters thesis, Dublin, National College of Ireland.
Geiger, Susi and Gross, Nicole (2017) From Electronic Health Records to Mindful Cyborgs: How Expectations Shape Markets (An Abstract). Creating Marketing Magic and Innovative Future Marketing Trends. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. pp. 325-326.
George, Swaroop Jacob (2017) Reasons Contributing To Peer-Review Effect on Switching Brand Loyalty in Irish Telecom Market. Masters thesis, Dublin, National College of Ireland.
Gianvechio, Daniela (2015) Banking on the Bank! An Investigation into Consumer Perception of online banking service quality. Masters thesis, Dublin, National College of Ireland.
Gnutzmann Silva, Aline (2021) Covid-19 - Lessons to be learned of e-commerce during a global pandemic - A study of consumer behaviour in Ireland. Masters thesis, Dublin, National College of Ireland.
Goh, Woon Kit (2018) Social media advertising: An exploration of marketing technique and tools to combat ad-blocking and ad-avoidance. Masters thesis, Dublin, National College of Ireland.
Gole, Divya Deepak (2019) Quantitative Study on Pricing Strategy of Asian grocery stores in Dublin and their effects on Customer Segmentation due to increase in demand. Masters thesis, Dublin, National College of Ireland.
Gondhi, Naveen Kumar, Chaahat, -, Sharma, Eishita, Alharbi, Amal H., Verma, Rohit and Shah, Mohd Asif (2022) Efficient Long Short-Term Memory-Based Sentiment Analysis of E-Commerce Reviews. Computational Intelligence and Neuroscience. pp. 1-9. ISSN 1687-5273
Gonzalez Olivera, Alfonso Miguel (2021) Willingness to pay for organic food in Dublin. Masters thesis, Dublin, National College of Ireland.
González Lindo, Kenneth Yaro (2022) How customer complaint management impacts innovation strategy of coffee shops in Dublin. Masters thesis, Dublin, National College of Ireland.
Gorby, Paula (2019) An exploratory study of how older Irish women engage with anti-ageing beauty advertising and the meaning they attribute to their beauty work. Masters thesis, Dublin, National College of Ireland.
Gordon, Jennifer (2017) In Ireland, do Bloggers influence Consumer Behaviour from a Millennial perspective. Masters thesis, Dublin, National College of Ireland.
Gourkar, Vaishnavi (2023) Effects of deceptive and unethical marketing on consumer behaviour. Masters thesis, Dublin, National College of Ireland.
Greene, Patricia (2013) Online Trust : An Investigation into the Privacy Attitudes and Awareness of Social Network Users in Ireland. Masters thesis, Dublin, National College of Ireland.
Halpenny, Joseph (2013) An exploration of consumer decision making processes in the Funeral Industry. Masters thesis, Dublin, National College of Ireland.
Hanratty, Jack (2015) Gambling in Ireland: An investigation into the behaviour and attitudes of 18-25-year-old males in the Dublin area. Masters thesis, Dublin, National College of Ireland.
Harris, Fiona (2013) An investigation into the social acceptance of metrosexuality in Irish society. Masters thesis, Dublin, National College of Ireland.
Higgins, Katie (2021) An investigation into Internal employer branding initiatives on employee satisfaction and consumer experience within the luxury retail environment. Masters thesis, Dublin, National College of Ireland.
Hines, Ryan (2021) An Investigation on Consumer Perception Towards Social Media Marketing in the Fashion Industry. Masters thesis, Dublin, National College of Ireland.
Hogan, Josh (2021) The Effects Of Polarisation On Consumer Psychology And Purchasing Behaviour. Masters thesis, Dublin, National College of Ireland.
Hogan, Shannon (2018) Intensification of Materialism among adolescents in the Western World - The Digital Age. Masters thesis, Dublin, National College of Ireland.
Hughes, Isabel (2013) Undressing the issue of ethics in fashion : An explorative study into the ethical consideration of sweatshop labour in clothing consumption among fashion conscious Generation Y consumers in Ireland. Masters thesis, Dublin, National College of Ireland.
Hukama, Adinata Trisandiputra (2022) An Empirical Analysis of Consumers’ Behaviour in Selecting and Adopting E-wallet Services in Indonesia. Masters thesis, Dublin, National College of Ireland.
Huynh, Thien Duc (2023) The effects of promotions on the decision of customers to choose a delivery application to purchase food online in Ho Chi Minh City. Masters thesis, Dublin, National College of Ireland.
Iribhogbe, Joseph (2019) An investigation on the determinants of brand loyalty in cosmetics products among Nigerian female consumers. Masters thesis, Dublin, National College of Ireland.
Iyer, Karthik (2023) Retail Inventory Management using Deep Learning Techniques. Masters thesis, Dublin, National College of Ireland.
Jadhav, Tejas Mahesh (2023) Data Mining for Airline Industry: Investigating satisfaction of airline passengers. Masters thesis, Dublin, National College of Ireland.
Jain, Akshay (2017) To study the comparative analyses of the online portals vs the traditional channels which influence the purchase decision of a buyer in the fenestration industry. Masters thesis, Dublin, National College of Ireland.
Jaju, Aditi (2016) A study of the Impact of Green Marketing on Consumer Purchasing Patterns and Decision Making in Telangana, India. Masters thesis, Dublin, National College of Ireland.
Jayachandran, Jayalakshmi (2022) Improving the Click Prediction for Online Advertisement with the Integration of Recommended System using Neural Network Architecture. Masters thesis, Dublin, National College of Ireland.
Jiang, Kai (2021) The Influence of e-WOM on Young Female Consumers’ Purchase Behaviour in the Cosmetic Industry in China. Masters thesis, Dublin, National College of Ireland.
Jie, Menglin (2023) An Empirical Test of the Impact of eWOMInformation on Chinese Consumers’ Online Healthcare Service Purchase Intention: Mediating Role of Trust. Masters thesis, Dublin, National College of Ireland.
Johnson, Sarah (2016) An Investigation into the use of gender stereotypes by marketers in advertising to examine its effects on brand equity and consumer purchasing behaviour. Masters thesis, Dublin, National College of Ireland.
Kachhara, Preksha (2020) Analyses of different parameters affecting household consumption in the United Kingdom. Masters thesis, Dublin, National College of Ireland.
Kadiri, dhanunjaya reddy (2021) Market Competition and Consumer Behaviour in the European Grocery Retail Market. Masters thesis, Dublin, National College of Ireland.
Kalita, Pinakshi (2019) The contribution of Data Analytics in predicting the future purchase intentions of consumers. Masters thesis, Dublin, National College of Ireland.
Kalsi, Anagha Raghupathi (2022) Investigating the impacts of digital marketing on consumer buying behavior in the fast fashion industry of Ireland – a case study of ZARA. Masters thesis, Dublin, National College of Ireland.
Kalu, Felicia (2019) The Impact Of Social Media Influencer Marketing On Purchase Intention From An Irish Male Millennial’s Perception: A Case Study Of Irish Fashion Industry. Masters thesis, Dublin, National College of Ireland.
Kamble, Rucha (2020) Factors affecting the purchase intentions of the consumer towards Private Labels: A role of National Brands in shaping the consumers’ buying intentions. Masters thesis, Dublin, National College of Ireland.
Kanhere, Samruddhi Shailesh, Sahni, Anu, Stynes, Paul and Pathak, Pramod (2021) Clustering Based Approach to Enhance Association Rule Mining. In: 2021 28th Conference of Open Innovations Association (FRUCT). IEEE, pp. 142-150. ISBN 978-9-5269-2444-1
Kapil, Ankit (2021) Estimating the willingness to pay for goods and services in the intangible ‘free good’ economy including technology firms like Google. Masters thesis, Dublin, National College of Ireland.
Karia, Himani Rajesh (2020) What factors influence impulsive buying in contemporary world of millennials? Can marketers target men and women seperately, based on gender differences? Masters thesis, Dublin, National College of Ireland.
Karki, Dhiraj (2018) A hybrid approach for managing retail assortment by categorizing products based on consumer behavior. Masters thesis, Dublin, National College of Ireland.
Kashilkar, Ayusha Eknath (2023) Determining the effects of Consumer Sentiments on E-commerce sector using Sentiment Analysis : A Deep Learning Approach. Masters thesis, Dublin, National College of Ireland.
Kaur, Tarleen (2021) Influence of Parasocial Relationships Over Social Media on Food Purchase Behavior Amongst Indian Millennials. Masters thesis, Dublin, National College of Ireland.
Kelly, Barrie (2013) An examination of the key drivers that influence a consumer’s willingness to adopt mobile marketing in an Irish context. Masters thesis, Dublin, National College of Ireland.
Kelly, Brian (2018) Are consumers using gym memberships and consuming protein products in order to create the perfect body so that they can project this image on social media? Masters thesis, Dublin, National College of Ireland.
Khan, Aman Ullah (2020) Green Packaging Factors That Affect Millennials Brand Preference towards Fruit Juice in the Indian Market. Masters thesis, Dublin, National College of Ireland.
Kim, Jio (2022) Green Consumption in Fast Fashion: An investigation into the effect on consumer behaviour and the development of marketing strategies. Masters thesis, Dublin, National College of Ireland.
King, Orla (2018) Donation Nation: An Explorative Study into Perceptions of and Donation Behaviour to the Charity Sector among the Baby Boomer Generation in Ireland. Masters thesis, Dublin, National College of Ireland.
Kumar, Samyuktha (2023) A Qualitative Study of Factors Affecting Brand Loyalty in Football. Masters thesis, Dublin, National College of Ireland.
Kumaran, Kannan, Pathak, Pramod, Haque, Rejwanul and Stynes, Paul (2023) A Machine and Deep Learning Framework to Retain Customers Based on Their Lifetime Value. In: BDA 22: Big Data Analytics. Lecture Notes in Computer Science, 13773 . Springer, Cham, pp. 91-103. ISBN 978-3-031-24094-2
Kupc, Bartosz (2020) The impact of consumer knowledge on exploratory purchasing behaviour: Whiskey Consumer Perspective. Masters thesis, Dublin, National College of Ireland.
Lavelle, Rebekah (2017) What is the relevance of electronic word of mouth (eWOM) in the travel industry and its effect on consumer behaviour when reading online hotel guest reviews? Masters thesis, Dublin, National College of Ireland.
Leahy, Kieran (2012) A study of the attitudes and behaviours of consumers towards celebrity endorsed products and the effect celebrity association with adverse publicity has on these attitudes and behaviours. Masters thesis, Dublin, National College of Ireland.
Lee de la Torre, Ana (2022) A study of the main drivers for coffee purchasing behaviour in Ireland - with a focus on the Theory of Buyer Behaviour by Howard and Sheth. Masters thesis, Dublin, National College of Ireland.
Lima de Carvalho, Isis (2017) Virtual sales floor: Consumer’s perception towards microcelebrities sponsored content. Masters thesis, Dublin, National College of Ireland.
Lobo, Wilson (2016) To Investigate Customer’s Perception on Brand Loyalty for Household Appliances in Mumbai, India. Masters thesis, Dublin, National College of Ireland.
MacDonald, Okeinaye Belief (2020) Impact of Covid-19 pandemic on social media marketing and buying behavior of online grocery shoppers in Dublin Ireland. Masters thesis, Dublin, National College of Ireland.
Maguire, Louise (2016) Capturing consumption emotions in service encounters: Why immediacy matters when studying service-related emotions. International Journal of Market Research, 58 (2). pp. 227-252. ISSN 2515-2173
Maguire, Louise (2017) Getting down and dirty: An exploration of participation in the field of obstacle challenges. Journal of Consumer Behaviour, 16 (6). e139-e152. ISSN 1479-1838
Maguire, Louise and Geiger, Susi (2015) Emotional timescapes: the temporal perspective and consumption emotions in services. Journal of Services Marketing, 29 (3). pp. 211-223. ISSN 0887-6045
Maher, Kathleen (2019) An Investigation into Irish Luxury Travel Consumers and the Drivers that motivate them to invest in Luxury Travel Experiences. Masters thesis, Dublin, National College of Ireland.
Mainardi Cidade, Diogo (2022) Key consumption drivers of vape in the Irish market: An analysis of generation Z - consumers aged 18 to 25. Masters thesis, Dublin, National College of Ireland.
Mangan, James (2013) A quantitative study of the effect of celebrity endorsers on consumer purchase intent. Masters thesis, Dublin, National College of Ireland.
McCabe, Pat (2013) What is it about online gambling that creates value from the customer’s perspective? Masters thesis, Dublin, National College of Ireland.
McEneff, Lisa (2011) The changing relationship between business ethics and buyer behaviour in the past decade. Masters thesis, Dublin, National College of Ireland.
McGahan, Pat (2021) Can SERVQUAL Be Used to Gain A Competitive Edge By Measuring Service Quality Perception And Customer Satisfaction In The Irish Construction Retail Market? Masters thesis, Dublin, National College of Ireland.
McGovern, Philip, Lambert, Jonathan and Verrecchia, Michael (2019) Mobile Banking Adoption: An Exploration of The Behavioural Intention of Consumers in Ireland. Journal of Accounting and Finance, 19 (8). pp. 11-30. ISSN 2158-3625
McGrath, Conor (2013) Mirror, mirror on the wall : An investigation into consumer behavior and consumption of image altering products and services in an Irish context. Masters thesis, Dublin, National College of Ireland.
McKeon, Ciaran (2019) An exploratory study into purchase behaviours towards fresh fruit and vegetables of Irish consumers with specific focus on the environmental impact of their packaging. Masters thesis, Dublin, National College of Ireland.
McNulty, Jason (2016) An exploratory study into generation Y males with a view to deciphering the reasons why they exude less brand loyalty than their previous generation counterparts in Ireland. Masters thesis, Dublin, National College of Ireland.
McQuaid, Rachel (2020) The provision of sustainable packaging as CSR strategy in the Irish Food and Drink Market: A comparison of consumers’ perceptions of environmental friendliness and their identification of recyclable and compostable packaging materials. Masters thesis, Dublin, National College of Ireland.
Mehta, Rutuja Dinesh (2022) Hyperparameter Tuning for the Prediction of Customer Revenue. Masters thesis, Dublin, National College of Ireland.
Mendoza, María Natalie (2020) A study of Irish consumer behavior in relation to organic wine: An investigation into the market growth potential for Chilean producers. Masters thesis, Dublin, National College of Ireland.
Mesquita Carvalho de Sá, Mariana (2020) The acculturation effects on immigrants’ engagement with a brand: An exploratory study of cultural transition, associated with geographic location change, and its influences on consumer purchase decision towards a branded alcoholic drink. Masters thesis, Dublin, National College of Ireland.
Mittal, Manish Kumar (2022) Customer Churn Analysis in Telecom Using Machine Learning Techniques. Masters thesis, Dublin, National College of Ireland.
Moroney, Cathal (2016) What role does the staying power of customer delight have on customer loyalty rates, within high involvement purchases? Masters thesis, Dublin, National College of Ireland.
Morris, Paula Louise (2018) An Investigation into Whether the Social Media Efforts of Businesses in the Beauty Industry Influence the Purchase Intent of Irish Females. Masters thesis, Dublin, National College of Ireland.
Mundayadan, Sushith (2023) The Impact of Customer Success Management and Digital Marketing on Customer Loyalty: Best Practices and Challenges for Businesses in the Goods and Services Market. Masters thesis, Dublin, National College of Ireland.
Murphy, James (2019) An Exploration of the Impact of Religious Affiliation on an Irish Consumer When Considering an Online Purchase. Masters thesis, Dublin, National College of Ireland.
Murphy, Kyra (2013) Insights into factors affecting the Irish SME pub trade. Masters thesis, Dublin, National College of Ireland.
Navghare, Urvi (2020) Importance of nutritional labelling on packed food items and customer’s buying preference towards it in Ireland. Masters thesis, Dublin, National College of Ireland.
Nikam, Priyanka Sanjay (2020) Healthy food advertising affecting Irish youngster’s food preferences: An exploratory study in the Irish market. Masters thesis, Dublin, National College of Ireland.
O'Brien, Jennifer (2022) The impact of social media on the consumer decision-making process in the gaming industry. An analysis on male and female gamers in Ireland between the ages of 20-35. Masters thesis, Dublin, National College of Ireland.
O'Connor, Fiona (2016) 'Millenials & Youtube': An investigation into the influence of user-generated video content on the consumer decision making process. Masters thesis, Dublin, National College of Ireland.
O'Connor, Simon (2018) An Investigation into the introduction of a tax on sugar sweetened soft drinks in Ireland and its impact on consumers’ buying behaviour. Masters thesis, Dublin, National College of Ireland.
O'Keeffe, Ian (2020) Investigating the relationship between freemium mobile dating applications and consumer self esteem. Masters thesis, Dublin, National College of Ireland.
O'Reilly, Jessica (2017) An examination of how millennials in Ireland respond to emotionally charged music in television advertising. Masters thesis, Dublin, National College of Ireland.
O'Reilly, Tom (2015) The effect of Green Marketing on Consumer and Corporate Behaviour. Masters thesis, Dublin, National College of Ireland.
Olofu, Victoria Victoria (2022) The Impact of the Covid 19 on the Retail Industry of Ireland. Masters thesis, Dublin, National College of Ireland.
Onyeka, Ifeoma Delphine (2022) Customer Behaviour Prediction Using Recommender Systems. Masters thesis, Dublin, National College of Ireland.
Ormston, Sarah (2013) An investigation of consumer perceptions of adopting an ereader. Masters thesis, Dublin, National College of Ireland.
Oyewole, Nurudeen Adeyinka (2020) Price and Consumers’ Patronage of Food-Type Groceries in Dublin Supermarkets. Masters thesis, Dublin, National College of Ireland.
Ozer, Selin (2020) The impact of Eco-labels on Driving Consumer Behaviour in the Food Industry. A Study of Millennial Consumers in Ireland. Masters thesis, Dublin, National College of Ireland.
Ozer, Sinem (2012) The Effect of Social Media on Consumer Buying Decision Process. Masters thesis, Dublin, National College of Ireland.
O’Connell, Ciaran (2021) The triggers and emotional appeals used in shock marketing and its effect among Irish consumers aged 25-30. Masters thesis, Dublin, National College of Ireland.
O’Halloran, Aisling (2020) Travel with a purpose: An investigation into the benefits and motives behind Volunteer Tourism. Masters thesis, Dublin, National College of Ireland.
O’Reilly, Connor (2021) The impact of Luxury Fashion on Consumer Behaviour. Masters thesis, Dublin, National College of Ireland.
Pairo Veliz, Katherinne Andrea (2022) Motives for Purchasing Green Skincare Products: A study of Generation Y Irish women. Masters thesis, Dublin, National College of Ireland.
Paradkar, Rhutujit Uday (2022) Detecting Customer Purchasing Patterns using Association Rule Mining. Masters thesis, Dublin, National College of Ireland.
Pardesi, Prashant Deepak (2019) Identifying the elements that retain consumers on two-sided platforms after a privacy misconduct. Masters thesis, Dublin, National College of Ireland.
Pathak, Pawankumar Girishchandra (2022) How green marketing is influencing consumer purchase decision: A qualitative research on generation Y Consumers in Ireland buying groceries. Masters thesis, Dublin, National College of Ireland.
Pathak, Arpit (2021) Impact of Promotional Offers and Discounts on Customer Satisfaction in Shopping Malls. Masters thesis, Dublin, National College of Ireland.
Patil, Gauri Jaykumar (2023) Investigating Consumer Satisfaction and Price Sensitivity for Electric Vehicle Charging Infrastructure: An Irish Case Study. Masters thesis, Dublin, National College of Ireland.
Pham, Ngoc Quyet (2022) An investigation into how fast fashion brands construct their sustainability communication from the critical perspective of generation Z in Vietnam. Masters thesis, Dublin, National College of Ireland.
Piccione, Donald (2018) An exploratory study of the key factors driving hotel booking behaviour among consumers living in Ireland. Masters thesis, Dublin, National College of Ireland.
Pinto, Saloni Lerisa (2018) Privacy and Data Protection: A Study on Awareness and Attitudes of Millennial Consumers on the Internet - An Irish Perspective. Masters thesis, Dublin, National College of Ireland.
Plant, Rachel (2014) A Study into the Human Responses of a Low Commodity Baby Product in the Irish Market. Masters thesis, Dublin, National College of Ireland.
Poli-Lasalle, Sophie (2021) A Study of the Impact of Sustainability Marketing on Consumer Attitude Towards Fast Fashion. Masters thesis, Dublin, National College of Ireland.
Qureshi, Mohammed Shaaz Mohammed Shahid (2020) The Effects of Electronic Word of Mouth on the consumer purchase decision in the apparel industry in Ireland. Masters thesis, Dublin, National College of Ireland.
Raichel Jose, Reshma (2023) Online business management. Masters thesis, Dublin, National College of Ireland.
Ramesh, Devchandan Naidu (2022) Importance of brand strategy in stakeholder communication and satisfaction (A study on fashion retail company's stakeholder management). Masters thesis, Dublin, National College of Ireland.
Ravi Bosco, Rahul (2022) Role of Influencer Marketing to Gain Customer Loyalty in the New Age Marketing Process of International Businesses. Masters thesis, Dublin, National College of Ireland.
Reddappa, Bharath (2022) Consumer Loyalty in Reliance Jio. Masters thesis, Dublin, National College of Ireland.
Reid, Darren (2013) Facing up to Facebook et al. : An Investigation into the Emergence of Social Media as a Tool for Both Consumers and Business. Masters thesis, Dublin, National College of Ireland.
Rennicks, Darren (2020) An exploration of how sensory shopping evenings influence shopping behaviour in parents of children with ASD. Masters thesis, Dublin, National College of Ireland.
Roberts, Lee (2018) How Digital Out-of-Home Contributes to Traditional Out-of-Home Advertising: An Exploratory Study from the Perspective of Irish Industry Practitioners. Masters thesis, Dublin, National College of Ireland.
Roche, Ciana (2021) An Investigation into the levels of engagement of Gen Z in the Collaborative Clothing Consumption Industry. Masters thesis, Dublin, National College of Ireland.
Roche, Kelsey (2021) An Explorative Study of the Impact Peer Influence on Social Media has on Donation Behaviour, specifically towards Social Movement Non-Profit Organisations. Masters thesis, Dublin, National College of Ireland.
Rodriguez Montelongo, Adriana (2020) An investigation of how inclusive campaigns influence LGBTQI + consumer behaviour. Determine the factors why marketers do not engage with Queer consumers. Masters thesis, Dublin, National College of Ireland.
Sajid, Hamaad (2021) To gain an understanding into the growth of e-commerce in Ireland during the Covid-19 crisis. Masters thesis, Dublin, National College of Ireland.
Samdani, Tanveer (2020) Impact of Tesco's Private Label brands on buying behaviour of Millennials in terms of brand preference in Irish market. Masters thesis, Dublin, National College of Ireland.
Sangotra, Ashreet (2022) Exploring differences in Consumer Complaint Behaviour in Financial Products and modelling disputed responses using classification techniques. Masters thesis, Dublin, National College of Ireland.
Sathi, Amann (2019) Customer attitude towards customization of high involvement goods online of Hyundai motors in India. Masters thesis, Dublin, National College of Ireland.
Savaliya, Mayur Anilbhai (2023) Factors that Affect FinTech Payment Continuance Usage among GEN Z in Pune. Masters thesis, Dublin, National College of Ireland.
Scarff, Lara-Jane (2017) Developing Strategies for Customer Retention. A Case Study on an Irish Car Dealership. Masters thesis, Dublin, National College of Ireland.
Schaeffer, Lynn Mascha (2019) Consumer Perceived Socially Mediated Authenticity of Human Brands. Masters thesis, Dublin, National College of Ireland.
Shah, Prithvi Rajesh (2020) Significance of customer experience in fast food industry. Masters thesis, Dublin, National College of Ireland.
Sharma, Kartik (2023) Determining the Link Between Consumer Sentiments and Automobile Sales Through Sentiment Analysis. Masters thesis, Dublin, National College of Ireland.
Sharma, Mansi (2023) Identifying Factors Contributing to Lead Conversion Using Machine Learning to Gain Business Insights. Masters thesis, Dublin, National College of Ireland.
Sheridan, John (2017) An exploration into the potential impact in adopting a personalisation strategy and how it could affect the customer’s experience on a company’s own website. Masters thesis, Dublin, National College of Ireland.
Shrivastav, Adarsh Birendra (2020) Factors which influence customer’s purchase decision at the coffee takeaway. Masters thesis, Dublin, National College of Ireland.
Siddique, Uzayr Hassan (2017) A Quantitative study on “Examining Consumer Decision Making when selecting E-Commerce Platforms Versus Traditional Brick-Mortar Stores”. Masters thesis, Dublin, National College of Ireland.
Silva, Sarah Duarte (2020) How the transmedia narrative approach influences individuals in brand loyalty. An exploratory analysis of the impact the relationship between media producers, consumer, and brand in multi-platforms experience. Masters thesis, Dublin, National College of Ireland.
Singh, Aditi (2022) Examining the Consumer Payment Preferences in the UK: A Primary Survey-based Study. Masters thesis, Dublin, National College of Ireland.
Snopek, Klaudia (2017) The use of sexual appeal in fashion advertising: An examination how it influence men versus women. Masters thesis, Dublin, National College of Ireland.
Soler, Camila Franco (2019) Femvertising and postfeminism: An investigation of postfeminist female consumers’ engagement with femvertising-led campaigns. Masters thesis, Dublin, National College of Ireland.
Soni, Ankit (2020) Why are consumers not reducing their meat consumption in Ireland? Establishing the reasoning for this. Masters thesis, Dublin, National College of Ireland.
Stratelou, Despoina (2021) A study reviewing passenger behaviour and perspectives with respect to air travel demand after COVID-19. Masters thesis, Dublin, National College of Ireland.
Sung, Junhyeok (2021) YouTube factors that Millennials living in Ireland find important when deciding whether to buy electronic products. Masters thesis, Dublin, National College of Ireland.
Tacca, Raffaele (2018) Choice Architecture: The role of users’ reviews as tools for mitigating consumers’ perceived risks when purchasing electronics online. Masters thesis, Dublin, National College of Ireland.
Taraporewala, Rohit Raman (2019) The Implementation of Nutritional Menu Labelling on restaurant’s menu and its effect on the customer’s buying preference in Ireland. Masters thesis, Dublin, National College of Ireland.
Tawari, Kiran N. (2019) The impact of Self-service technologies and other non-technology drivers on customer satisfaction in the Irish supermarket industry. Masters thesis, Dublin, National College of Ireland.
Telford, Nikita (2013) Does nostalgic advertising have a positive effect on Irish consumers between the ages of 20-39 and over 40’s? Masters thesis, Dublin, National College of Ireland.
Thiruvattu Thodi, Ansas (2020) Factors influencing customer participation and engagement in Social media groups and networks- an empirical investigation of the retailing companies of Ireland. Masters thesis, Dublin, National College of Ireland.
Thompson, Adekunle (2013) The impact of acculturation on consumer behaviour : a study of African migrants in Ireland. Masters thesis, Dublin, National College of Ireland.
Toth, Martin (2017) Exploratory study of salient attributes of servicescapes in the context of Irish branded motor dealerships. Masters thesis, Dublin, National College of Ireland.
Traynor, Lee (2019) Exploratory study on the adoption of Financial Technology among Digital Natives and Digital Immigrants in Ireland. Masters thesis, Dublin, National College of Ireland.
Tumsah, Amirah (2021) The Impact Social Media Influencers Have on Consumer Purchase Intentions: A Study Understanding the Influence Beauty Gurus Have on Younger Generations. Masters thesis, Dublin, National College of Ireland.
Twamley, Sean (2022) The perceived influence of gambling advertising on gambling attitudes amongst 18–29 year olds in Dublin. Masters thesis, Dublin, National College of Ireland.
Upadhyay, Amol (2023) An analysis of e-commerce purchase behaviour across the UK and Brazil. Masters thesis, Dublin, National College of Ireland.
Uzodinma, Chukwuma Daniel (2021) The Influence of Social Media on Buying Behaviour of Consumers in Lagos State, Nigeria. Masters thesis, Dublin, National College of Ireland.
Uzunok, Basak (2022) The Influence of Packaging on the Consumer Purchasing Decision Focusing on the Cosmetic Industry in Ireland. Masters thesis, Dublin, National College of Ireland.
Verrecchia, Michael (2016) Mobile Banking Adoption: An exploration of the behavioural intention of consumers in Ireland. Masters thesis, Dublin, National College of Ireland.
Voltolini, Eduardo Cesar (2019) People trust in people: How Instagram has changed the way in which women from the Millennial generation in Ireland are influenced by beauty brands for purchasing decision. Masters thesis, Dublin, National College of Ireland.
Wahane, Ankur (2019) Impact of Social Media Micro-influencer on the Buying Behavior of lifestyle Product of Irish Millennials. Masters thesis, Dublin, National College of Ireland.
Wall, Luke (2022) The relationship between social media advertising factors and purchase intentions amongst millennials in Ireland: a quantitative study. Masters thesis, Dublin, National College of Ireland.
Walsh, Conor James (2022) An investigation into the effects violence has on consumer behaviour within the entertainment industry. Masters thesis, Dublin, National College of Ireland.
Warren, Seán (2017) Brand loyalty in the digital age: Does brand loyalty exist among generation Y females in Ireland. Masters thesis, Dublin, National College of Ireland.
Wojciechowicz, Jakub Krzysztof (2020) YouTube airline review vloggers' impact on their followers' purchase intent. Masters thesis, Dublin, National College of Ireland.
Yeboah, Collins Owusu (2021) Assessing the impact of promotion mix consumer knowledge and purchase behaviour of insurance services in Ghana: A study of Saham Life Insurance Ghana. Masters thesis, Dublin, National College of Ireland.
Zuniga Rendon, Marisol (2018) To examine the relationship between Millennials and social media regarding brand loyalty. To determine which factors are the drivers on social media to build brand loyalty among Millennials. Masters thesis, Dublin, National College of Ireland.
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