NORMA eResearch @NCI Library

Significance of customer experience in fast food industry

Shah, Prithvi Rajesh (2020) Significance of customer experience in fast food industry. Masters thesis, Dublin, National College of Ireland.

[thumbnail of Master of Science]
PDF (Master of Science)
Download (767kB) | Preview


This piece of study is to understand the significance of customer experience in the fast food industry. In this study the researcher has developed on customer experience in general and in fast food business, various elements involved in fast food experiential delivery and indirect or influencing factors that affect the overall journey of customer experience. Later the study has the analysis of the collected survey data which is followed by an explanation, to what extent customer experience is significant. The participants were asked in questions in a survey regarding their references. The researcher finds answers to questions such as tangible and intangible aspects that are involved in customer experience, second is the pre and post dining factors that influencing the whole customer experiential journey and lastly, effects of customer experience in buying behavior. All these questions have been observed in order to the understand their value that is being held by the participants.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > Marketing > Consumer Behaviour
H Social Sciences > HF Commerce > Customer Service
H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Food Industry
Divisions: School of Business > Master of Science in International Business
Depositing User: Dan English
Date Deposited: 11 Feb 2021 13:51
Last Modified: 11 Feb 2021 13:51

Actions (login required)

View Item View Item