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Mobile Banking Adoption: An exploration of the behavioural intention of consumers in Ireland

Verrecchia, Michael (2016) Mobile Banking Adoption: An exploration of the behavioural intention of consumers in Ireland. Masters thesis, Dublin, National College of Ireland.

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The aim of this research study is to identify the salient theoretical frameworks and their underlying constructs that can explain the behavioural intention of the consumer towards mobile banking adoption in Ireland. A conceptual model is formulated and tested based on the constructs identified in the Technology Acceptance Model, Innovation Diffusion Theory which are extended to include perceived risk, perceived trust and self-efficacy.

The research study employed a quantitative method. An online survey was conducted in Ireland using a snowball sampling technique to collect the data. SPSS was used to analyse the 233 valid responses received. Tests of scale reliability, normality, correlation and multiple linear regression were undertaken to develop a conceptual model which was tested for fit compared to observed results from the survey instrument.

Findings of this research indicated that perceived trust, perceived usefulness and compatibility as important influencing factors on consumers’ behavioural intention to adopt mobile banking in Ireland. Perceived ease of use, perceived risk and self-efficacy were found not to be significant factors influencing consumers’ behavioural intention towards mobile banking in Ireland.

Finally previous research studies have focused almost entirely on SMS banking in developing nations with no studies found that addressed more developed mobile banking applications available on mobile devices in developed nations, nor has there been a study exploring the reasons for and against mobile banking adoption in an Irish context. This study attempts to address these factors.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > Marketing > Consumer Behaviour
H Social Sciences > HG Finance > Banking > E-banking
Divisions: School of Business > Master of Business Administration
Depositing User: Caoimhe Ní Mhaicín
Date Deposited: 03 Nov 2016 18:12
Last Modified: 03 Nov 2016 18:12

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