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Online business management

Raichel Jose, Reshma (2023) Online business management. Masters thesis, Dublin, National College of Ireland.

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The study involves the value of e-commerce sites to improve business performance and profitability. E-commerce sites are the main platforms to ensure the relationship between customers and businesses. In the case of Ireland, it can be said that online business can be performed here as the rules of taxation favour the retailer in successfully carrying out the business. The research is based on the information that e-commerce services provide to increase traffic via the Internet. This study is carried out to investigate the factors that are responsible for the continuous growth of business in Ireland. The literature part of the study depicted that Dublin has become the most popular city in Ireland as the regional headquarters of some famous companies are located here. The rise of online business management creates a more transparent way of showcasing products that helps retain customers. 80% of the businesses believe that their customers increased after the use of the online platform, and the revenue increased by 150% for the businesses. The methodology is an important part of research that helps to determine different aspects of carrying out the research in a proper way. The methodology of research is an important part as it identifies the research design, approach, philosophy, and data collection method to carry out the research successfully. In this part, the method of data collection and analysis has been selected for evaluating both qualitative and quantitative data.

Item Type: Thesis (Masters)
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Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce > Marketing > Consumer Behaviour
H Social Sciences > HF Commerce > Electronic Commerce
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management > Performance Management
Divisions: School of Business > Master of Science in Management
Depositing User: Tamara Malone
Date Deposited: 22 Aug 2023 15:08
Last Modified: 22 Aug 2023 15:08

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