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Has E-commerce been more accessible and manageable in the retail sector in Dublin, Ireland since the Covid-19 regime?

Achari, Arun Rajendran (2023) Has E-commerce been more accessible and manageable in the retail sector in Dublin, Ireland since the Covid-19 regime? Masters thesis, Dublin, National College of Ireland.

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In 2021, Covid-19 raised the need for online shopping because people had no choice but to remain at their residences and minimize crowded shops due to the pandemic surge. This resulted in a shift in consumer behaviour, companies started relying on online sales to maintain themselves stable. The main goal of this research is to find out has E-commerce has been accessible and manageable since the pandemic. The purchasing habits of consumers, online shopping, retail sales, and demographic information about consumers are the main factors influencing E-commerce in this research.

The study's goal is to discover if E-commerce in the retail industry was more accessible and manageable in Dublin, Ireland since the Covid-19 epidemic. The most important reason scholars ought to select the one that follows as their study topic is to obtain a thorough awareness of the present market tendencies and architecture and how E-commerce has been manageable in the retail sector in Dublin, Ireland.

Survey-based research has been carried out in this study to understand the impact of E-commerce during the post-pandemic times. An online survey was carried out to gather the data. Consumers who are currently living in Ireland were the target demographic chosen for this research. A total of 41 participants completed the survey. The positivist paradigm was selected for the study research because it enables the independent evaluation of information. This project has employed the deductive research technique. The researcher has utilized survey techniques to collect quantitative data using the mono-method strategy, and the results have been reviewed.

From the survey results, it has been observed that with the rising demand for online shopping, dependable delivery services, methods of digital payment, and user-friendly E-commerce platforms since the Covid-19 epidemic, E-commerce in Dublin, Ireland became more accessible and manageable. Customer satisfaction was maintained by E-commerce businesses through effective delivery, an enhanced supply chain, data security measures, and quick customer service assistance.

Item Type: Thesis (Masters)
Walsh, Stephen
Uncontrolled Keywords: online shopping; consumer behaviour; retail sales
Subjects: H Social Sciences > HF Commerce > Marketing > Consumer Behaviour
H Social Sciences > HF Commerce > Customer Service
H Social Sciences > HF Commerce > Electronic Commerce
H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Retail Industry
Divisions: School of Business > Master of Science in International Business
Depositing User: Tamara Malone
Date Deposited: 21 Aug 2023 10:36
Last Modified: 21 Aug 2023 10:36

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