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Estimating the willingness to pay for goods and services in the intangible ‘free good’ economy including technology firms like Google

Kapil, Ankit (2021) Estimating the willingness to pay for goods and services in the intangible ‘free good’ economy including technology firms like Google. Masters thesis, Dublin, National College of Ireland.

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Abstract

This study was done to assess the willingness of individuals to pay for the goods and services in the intangible free good economy including technology firms like Google in Ireland. The researcher has used qualitative approach for the conduction of this study. The data for this study was collected by secondary sources and primary sources to conduct interviews with two focus groups using products and services of Google. The discussion with two focus groups provides an in-depth knowledge and understanding of the views and opinions of the participants of this study. Thematic analysis was used to analyze the collected data and the researcher has developed multiple themes considering the research objectives. The finding of this study explains that the majority of the individuals ensure multiple factors such as quality of product, demand of product. Challenges in the newly developed product impart a significant positive effect on the willingness to pay for goods and services. The findings of this study also conclude that willingness to pay for these technological products and services of Google impart a significant effect on the intangible free good economy.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > Marketing > Consumer Behaviour
H Social Sciences > HD Industries. Land use. Labor > Specific Industries > I.T. Industry
Divisions: School of Business > Master of Science in Management
Depositing User: Clara Chan
Date Deposited: 14 Feb 2022 15:24
Last Modified: 14 Feb 2022 15:24
URI: https://norma.ncirl.ie/id/eprint/5433

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