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Examining the Consumer Payment Preferences in the UK: A Primary Survey-based Study

Singh, Aditi (2022) Examining the Consumer Payment Preferences in the UK: A Primary Survey-based Study. Masters thesis, Dublin, National College of Ireland.

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Present research work has shed light on examining the consumer payment preferences in the UK, with the support of primary survey-based study. This study has discussed the background of the research in brief and the problems that are associated with the research have been mentioned in this chapter as well. Based on that research objectives have been set and research questions have been developed. The detailed structure of this research work has been included in this chapter as well. The researcher has clearly discussed the significance of this research in this chapter too. There are various aspect associated with the payment methods that are used and preferred by the consumers in the nation of the UK and pointed the advantages and element of the different techniques and methods of payment. Different concepts that are associated with this research have been taken into consideration in this chapter and discussion has been done in brief. Different theories and models that are related with consumer behaviour have been mentioned in the portion of literature review. Based on that, a conceptual framework has been formed by the researcher. It can be found that, the dissertation needs a proper methodological framework, which helps to meet the objectives and answer all the research questions. All of these are followed by the researcher, while conducting this study in detail and this will help to understand different methods that have been followed by the researcher in order to collect data. At the same time, the process of data analysis has a great significance for completing this research perfectly. Primary quantitative data analysis process has been used by the researcher and this chapter will enable to have a clear overview of the sampling technique thus used by the researcher in this case. The findings and analysis associated with the topic of study matters a lot. In this part of the dissertation, the research has conducted a primary survey through the aid of a questionnaire that consists of vital questions associated with the research study and gathered the views as well as response of the various people. All of the questions have been generated based on preferred payment method of consumers, such as Cash, Debit card, Credit/charge card, online wallet (PayPal), Mobile wallet. The consideration, while choosing a payment method is also important in this pattern. It is therefore necessary to access to all payment options and get alert of bank/card provider. In addition to this, the SPSS software has been employed to undertake an effective analysis of the gathered and arrive at proper conclusion as well as outcomes of the study. In conclusion, the dependency of consumers of UK on cash payment has been declining sharply. Still now, individual the methods of payment have been used by the individual persons. Moreover, it gives description about the limitations of this research.

Item Type: Thesis (Masters)
Subjects: D History General and Old World > DA Great Britain
H Social Sciences > HF Commerce > Marketing > Consumer Behaviour
H Social Sciences > HF Commerce > Electronic Commerce
H Social Sciences > HF Commerce > Electronic Commerce > Mobile Commerce
Divisions: School of Business > Master of Business Administration
Depositing User: Clara Chan
Date Deposited: 04 Aug 2022 12:59
Last Modified: 04 Aug 2022 12:59

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