Carson, David and McCartan-Quinn, Danielle (1995) Non-Practice of Theoretically Based Marketing in Small Business—Issues Arising and Their Implications. Journal of Marketing Theory and Practice, 3 (4). pp. 24-32. ISSN 1944-7175
Carson, David, McGowan, Pauric and Hill, Jimmy (1996) Effective Marketing Education for SME Executives. Marketing Education Review, 6 (2). pp. 59-70. ISSN 1052-8008
Gamble, Jordan, Gilmore, Audrey, McCartan-Quinn, Danielle and Durkan, Paula (2011) The Marketing concept in the 21st century: A review of how Marketing has been defined since the 1960s. The Marketing Review, 11 (3). pp. 227-248. ISSN 1469-347X
Geiger, Susi and Gross, Nicole (2021) If it’s free, you are the product – The perils of assetizing consumers’ genetic profiles. Business & Society. ISSN 2673-6888
Geiger, Susi and Gross, Nicole (2017) Does hype create irreversibilities? Affective circulation and market investments in digital health. Marketing Theory, 17 (4). pp. 435-454. ISSN 1741-301X
Geiger, Susi and Gross, Nicole (2017) From Electronic Health Records to Mindful Cyborgs: How Expectations Shape Markets (An Abstract). Creating Marketing Magic and Innovative Future Marketing Trends. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. pp. 325-326.
Geiger, Susi and Gross, Nicole (2022) Leaning in or falling over? Epistemological liminality and the knowledges that make a market. Journal of Cultural Economy. ISSN 1753-0369 (In Press)
Geiger, Susi and Gross, Nicole (2018) Market Failures and Market Framings: Can a market be transformed from the inside? Organization Studies, 39 (10). pp. 1357-1376. ISSN 1741-3044
Gross, Nicole (2023) Research First Fridays: What Does Marketing Have To Do With Equality? NCI Blog.
Gross, Nicole, Carson, David and Jones, Rosalind (2014) Beyond rhetoric: re-thinking entrepreneurial marketing from a practice perspective. Journal of Research in Marketing and Entrepreneurship, 16 (2). pp. 105-127. ISSN 1471-5201
Gross, Nicole and Laamanen, Mikko (2021) ‘Hey, you there! Marketing!’ On ideology and (mis)interpellation of the marketing educator as subject. Journal of Marketing Management, 38 (4). pp. 309-332. ISSN 1472-1376
Gross, Nicole and Laamanen, Mikko (2018) ‘The knowledgeable marketing practitioner’: practice and professional knowing in marketing work. Journal of Marketing Management, 34 (13-14). pp. 1172-1195. ISSN 1472-1376
Hill, Jimmy (1999) Special Issue on Qualitative Marketing Research in Small and Medium Sized Enterprises. Qualitative Market Research: An International Journal, 2 (2). ISSN 1352-2752
Hill, Jimmy (2000) Special Issue on Qualitative Marketing Research in Small and Medium Sized Enterprises. Qualitative Market Research: An International Journal, 3 (3). ISSN 1352-2752
Hill, Jimmy (2001) Special Issue: Marketing Research: Spanning the Millennium. Marketing Intelligence & Planning, 19 (4). ISSN 0263-4503
Hill, Jimmy (2001) A multidimensional study of the key determinants of effective SME marketing activity: Part 1. International Journal of Entrepreneurial Behaviour & Research, 7 (5). pp. 171-204. ISSN 1355-2554
Hill, Jimmy (2001) A multidimensional study of the key determinants of effective SME marketing activity: Part 2. International Journal of Entrepreneurial Behaviour & Research, 7 (6). pp. 211-235. ISSN 1355-2554
Hill, Jimmy and McGowan, Pauric (1996) Marketing Development through Networking: A Competency Based Approach for Small Firm Entrepreneurs. Journal of Small Business and Enterprise Development, 3 (3). pp. 148-156. ISSN 1462-6004
Hill, Jimmy and McGowan, Pauric (1999) A qualitative approach to developing small firm marketing planning competencies. Qualitative Market Research: An International Journal, 2 (3). pp. 167-175. ISSN 1352-2752
Hill, Jimmy, McGowan, Pauric and Drummond, Paula (1999) The development and application of a qualitative approach to researching the marketing networks of small firm entrepreneurs. Qualitative Market Research: An International Journal, 2 (2). pp. 71-81. ISSN 1352-2752
Hill, Jimmy, McGowan, Pauric and Maclaran, Pauline (1998) Developing marketing planning skills: combining theory and practice. Journal of Marketing Practice: Applied Marketing Science, 4 (3). pp. 69-84. ISSN 1355-2538
Hill, Jimmy and Wright, Len Tiu (2000) Defining the Scope of Entrepreneurial Marketing : A Qualitative Approach. Journal of Enterprising Culture (jec), 8 (1). pp. 23-46. ISSN 0218-4958
Maclaran, Pauline, McGowan, Pauric and Hill, Jimmy (1997) Marketing Education for Small Firm Entrepreneurs: A Work-based Approach. Marketing Education Review, 7 (3). pp. 39-45. ISSN 1052-8008
Maguire, Louise (2016) Capturing consumption emotions in service encounters: Why immediacy matters when studying service-related emotions. International Journal of Market Research, 58 (2). pp. 227-252. ISSN 2515-2173
Maguire, Louise and Geiger, Susi (2015) Emotional timescapes: the temporal perspective and consumption emotions in services. Journal of Services Marketing, 29 (3). pp. 211-223. ISSN 0887-6045
McCartan-Quinn, Danielle (2009) Issues Which Impact Upon Marketing in the Small Firm. University of Illinois at Urbana-Champaign's Academy for Entrepreneurial Leadership Historical Research Reference in Entrepreneurship.
McCartan-Quinn, Danielle and Carson, David (2003) Issues which Impact upon Marketing in the Small Firm. Small Business Economics, 21 (2). pp. 201-213. ISSN 1573-0913
McCartan-Quinn, Danielle and Carson, David (2000) Small Business Marketing Theory and Practice: A Comparative Study of the Perceptions Held by Key Players. Journal of Research in Marketing and Entrepreneurship, 2 (3). pp. 35-44. ISSN 1471-5201
Geiger, Susi and Gross, Nicole (2020) The Institutional Making and Un-Making of Markets: The Case of HIV Medications. In: 36th EGOS Colloquium. EGOS, Hamburg, Germany.
Gross, Nicole (2007) Beyond Marketing Rhetoric: A Participant Ethnography of Contemporary Marketing Practice in Ireland (Doctorate Colloquium Paper). In: 40th Academy of Marketing Conference. Academy of Marketing, London, United Kingdom.
Gross, Nicole (2009) Contemporary Marketing: A High-tech SME’s Quest to Market and Grow. In: UIC Symposium on Marketing and Entrepreneurship. GRCME, Chicago, Illinois.
Gross, Nicole (2009) Contemporary Marketing: A High-tech SME’s Quest to Market and Grow (Doctorate Consortium Paper). In: 25th Industrial Marketing and Purchasing Group Conference. IMP Group, Marseilles, France.
Gross, Nicole (2012) Unfolding the Change Process in SME Marketing Competency: A Participative Case Study. In: Irish Academy of Management (IAM) Annual Conference. Irish Academy of Management, Maynooth, Ireland.
Gross, Nicole and Geiger, Susi (2017) ‘A tidal wave of inevitable data’: Reflections on the assetization and valorization of consumer genetics (Conference Abstract). In: 33rd EGOS Colloquium. EGOS, Copenhagen, Denmark.
Gross, Nicole, Geiger, Susi and Quinlan, M. (2016) The Assetization of Everyday Life: Your Passenger Seat, your Back Bedroom and your Dinner Table… and your Genome? In: 41st Annual Macromarketing Conference. The Macromarketing Society, Inc., Dublin, Ireland.
Gross, Nicole, Laamanen, Mikko and Geiger, Susi (2015) Small Firms, Marketing Practise and Marketing Competencies: Insights from the Field. In: 31st EGOS Colloquium. EGOS, Athens, Greece.
Gross, Nicole, Lawlor, Katrina and McBride, Claire (2009) Interactive Networks as Competitive Strategy for Small High-Tech Enterprises. In: 25th Industrial Marketing and Purchasing Group Conference. IMP Group, Marseilles, France.
Hill, Jimmy (1994) Entrepreneurial Influences on Marketing Planning Activity: An Industry Specific Study in a Regional Economy. In: Research at the Marketing/Entrepreneurship Interface. University of Illinois, Chicago, pp. 29-49. ISBN 088405806X
Hill, Jimmy and Campbell, P (1993) Understanding Marketing Management Competencies for Entrepreneurs. In: Marketing: Unity in Diversity, Proceedings of the 1994 Marketing Education Group Annual Conference. University of Ulster, pp. 507-508. ISBN 1859230016
Hill, Jimmy and Carson, David (1991) An Analysis of Marketing Planning Activity in the Horticultural Sector with Relevance to Technology Transfer: Evidence from SME's in a Regional Economy. In: Proceedings of RENT V. Vaxjo University, Sweden, pp. 23-54.
Hill, Jimmy and Carson, David (1992) Marketing Education for Entrepreneurs. In: Enterprising in partnership with the environment : Proceedings : 37th World Conference of the International Council for Small Business on Small business and entrepreneurship development. World Conferece of the ICSB, pp. 606-632.
Hill, Jimmy and Carson, David (1992) Using Delphi as a Means of Marketing Technology Transfer in an Industry Specific Circumstance. In: Marketing in the New Europe and Beyond - Proceedings of the Marketing Education Group 1992 Annual Conference. University of Salford, pp. 255-256. ISBN 0951910507
Hill, Jimmy, Carson, David and McGowan, Pauric (1994) Effective Marketing Training Provision for SME Executives. In: Research at the Marketing/Entrepreneurship Interface. University of Illinois, Chicago, pp. 137-149. ISBN 088405806X
Hill, Jimmy and Fallis, A (1994) An Investigation of the Scope and Nature of Marketing Management Competencies for Entrepreneurial Decision Making in Small Firms. In: Research at the Marketing/Entrepreneurship Interface. University of Illinois, Chicago, pp. 137-156. ISBN 088405806X
Hill, Jimmy, McGowan, Pauric and Carson, David (1994) In Pursuit of Entrepreneurial Marketing Management Competencies. In: Research at the Marketing/Entrepreneurship Interface. University of Illinois, Chicago, pp. 76-79. ISBN 088405806X
Hill, Jimmy and Scott, Terri (2002) The Role of Business Intelligence in Marketing Decision-Making in Knowledge-Based and High Tech Start-ups. In: Business Intelligence and E-Marketing, Proceedings of the IBM Workshop, 6th December 2001. De Montfort University, UK, pp. 80-82. ISBN 185721336X
Hill, Jimmy, Shaw, Edward and Carson, David (1995) Investigating Entrepreneurial Marketing Management Competencies. In: Making Marketing Work; Proceedings of the 1995 Annual Conference. University of Bradford, Bradford, pp. 724-733. ISBN 1851431314
Hill, Jimmy and Stanfield, P (1991) Building Key Customer Relationships - A Regional Perspective and Some Empirical Evidence. In: Preparing for the New Millennium, Vol. 2. Marketing Education Group, London, pp. 527-546. ISBN 0902810022
Hill, Jimmy and Wright, Len Tiu (1999) Defining the Scope of Entrepreneurial Marketing. In: Proceedings of the 9th ENDEC World Conference on International entrepreneurship : 15-18 August 1999, Singapore. Nanyang Technological University, The Entrepreneurship Development Centre,, Singapore. ISBN 9789810416430
Kumaran, Kannan, Pathak, Pramod, Haque, Rejwanul and Stynes, Paul (2023) A Machine and Deep Learning Framework to Retain Customers Based on Their Lifetime Value. In: BDA 22: Big Data Analytics. Lecture Notes in Computer Science, 13773 . Springer, Cham, pp. 91-103. ISBN 978-3-031-24094-2
McCamley, Claire, Gilmore, Audrey and McCartan-Quinn, Danielle (2012) The Role of Destination Marketing Organisation in Strategic Marketing Management for Tourism. In: Proceedings of the Academy of Marketing Conference 2012: Marketing: Catching the technology wave. Academy of Marketing. ISBN 9780854329472
McCamley, Claire, Gilmore, Audrey and McCartan-Quinn, Danielle (2011) An investigation of Stakeholder Relationships in the Marketing of Tourism within Northern Ireland. In: Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever. Academy of Marketing. ISBN 9780956112234
Hill, Jimmy (1996) Understanding Marketing Management Decision Making Competencies for Small Firms: A Research Methodology. In: Marketing Education Group Annual Conference, July 1996, University of Strathclyde, Glasgow, Scotland. (Submitted)
Hill, Jimmy (1996) Understanding Marketing Management Decision Making Competencies for Small Firms: A Research Methodology. In: Marketing Education Group/American Marketing Association Special Interest Group Symposium, January 1996, University of Huddersfield Business School, University of Huddersfield, Huddersfield, England. (Submitted)
Hill, Jimmy and Hookham, C (2008) An Evaluation of the Impact of Entrepreneurial Leadership on the Evolution of Marketing in Entrepreneurial SMEs. In: UIC Symposium at the Marketing/Entrepreneurship Interface, June 2008, University of Orebro, Sweden. (Submitted)
Hill, Jimmy and Hookham, C (2008) Using Web-based Support Tools to Strengthen the Marketing Entrepreneurship Interface. In: UIC Symposium at the Marketing/Entrepreneurship Interface, June 2008, University of Orebro, Sweden. (Submitted)
Hill, Jimmy and McGowan, Pauric (1999) Creating High Growth Firms: A Critical Look at the Theory and the Practice in Marketing Theory and Applications. In: AMA Winter Educators' Conference, Winter Meeting 1999. (Submitted)
Hill, Jimmy and McGowan, Pauric (1995) Marketing Decision Making Competencies for Entrepreneurial Small Firms. In: Small Business and Enterprise Development Conference, April 1995, University of Leeds, Leeds, UK. (Submitted)
Hill, Jimmy, McGowan, Pauric and Fitzsimons, P (1996) Marketing Planning in Entrepreneurial Small Firms. In: The Small Business and Enterprise Development Conference, March 1996, University of Leeds, Leeds, UK. (Submitted)
McCamley, Claire, Gilmore, Audrey and McCartan-Quinn, Danielle (2013) Developing the Heritage Destination: An investigation of the implementation of strategic plans. In: Academy of Marketing Conference 2013, 8th-11th July 2013, University of South Wales, Cardiff. (Submitted)
McCamley, Claire, Gilmore, Audrey and McCartan-Quinn, Danielle (2011) Stakeholder identification and management of tourism marketing at Heritage Sites. In: Tourism and Hospitality Research in Ireland Conference, June 2011, Athlone, Co. Westmeath. (Submitted)
McCartan-Quinn, Danielle (1996) Is a growth strategy appropriate for the Northern Irish post-ceasefire Tourism Industry? In: Irish Marketing Teachers Association Annual Conference, May 1996, Sligo. (Submitted)
McCartan-Quinn, Danielle and Carson, David (1993) Non-Practice of Theoretically Based Marketing in Small Business. In: European Foundation for Management Development Conference (European Small Business Seminar), July 1993, Northern Ireland. (Submitted)
McCartan-Quinn, Danielle and Carson, David (1994) Non-Practice of Theoretically Based Marketing in Small Business - Issues Arising and Their Implications. In: Marketing Education Group Conference, July 1994, University of Ulster, Coleraine, Northern Ireland. (Submitted)
Carson, David, Cromie, Stanley, McGowan, Pauric and Hill, Jimmy (1995) Marketing and entrepreneurship in SMEs : An innovative approach. Pearson Education, Harlow. ISBN 9780131509702
-, Aivin Chakola (2022) The Impact of Social Media Influencer on the Buying Behaviour of Gen Z in India. Masters thesis, Dublin, National College of Ireland.
-, Renata (2022) The Impact of Cause-Related Marketing on purchase decisions in the fashion industry amongst the youth in Ireland. Masters thesis, Dublin, National College of Ireland.
-, Arjun Kamath (2021) Marketing Strategies of Foreign companies in a new market from consumer reach out perspective – the case of Harley Davidson in India. Masters thesis, Dublin, National College of Ireland.
Adams, Nasimot Gbemisola (2020) The Impact of Distribution on Consumer Loyalty in The Nigerian Household Industry. Masters thesis, Dublin, National College of Ireland.
Ajala, Oladayo Idowu (2021) An examination of the use of culture by Coca-Cola. Masters thesis, Dublin, National College of Ireland.
Akhtar, Hamna (2022) A critical evaluation of sexual appeal in advertising and how it influences consumer buying behaviour. A comparative study between Muslim and Christian students. Masters thesis, Dublin, National College of Ireland.
Alam, Muhammad Qaseem (2012) To investigate the scope of Social Network as Marketing Tool. Masters thesis, Dublin, National College of Ireland.
Ali, Aysha (2022) Does influencer eWOM marketing impact purchase intention within the beauty industry? Masters thesis, Dublin, National College of Ireland.
Alves da Silva Lima, Simone (2019) The Little Male Secret: Analysis about the male self-concept related to the consumption of beauty products. Masters thesis, Dublin, National College of Ireland.
Andrei, Denisa (2022) Drive Web Consulting: IEEE Requirements Specification Document. Undergraduate thesis, Dublin, National College of Ireland.
Bedi, Anushka (2020) Instagram and its influence on impulse purchases amongst the youth of Mumbai, India. Masters thesis, Dublin, National College of Ireland.
Bennett, Andrew (2017) Dimensions of Service Quality and their impact on Relationship Quality, and Referral Intention: a study of a High-credence Service. Masters thesis, Dublin, National College of Ireland.
Bourke, John (2014) The marketing response of independent retail pharmacy in Ireland in 2014: a case study. Masters thesis, Dublin, National College of Ireland.
Bracken, Kim (2023) Exploring Non-Consumption and Consumer Behaviour of Men Age 25-35 Residing in Dublin, on their Attitudes Toward Purchase and Consumption Within the Non-Alcoholic Beverage Industry. Masters thesis, Dublin, National College of Ireland.
Breen, Tara (2022) An Exploration of the Awareness of Cultural Appropriation in Ireland and the Significance it may have on Consumers’ Brands Perception. Masters thesis, Dublin, National College of Ireland.
Brennan, Emma (2019) Understanding the Older Irish Consumer: An exploration of self-perceived age and the advertising perceptions of the older Irish consumer. Masters thesis, Dublin, National College of Ireland.
Byrne, James (2018) What makes a brand cool? How coolness affects the desirability of products and services. Masters thesis, Dublin, National College of Ireland.
Carroll, Lorna (2018) An Exploration of Brand Experience in the context of Event Marketing. Masters thesis, Dublin, National College of Ireland.
Carroll, Victoria (2021) The Impact of Social Media Influencers in the Cosmetic Sector based on 20 – 25-year-old Irish women. Masters thesis, Dublin, National College of Ireland.
Chate, Pratiksha Arvind (2022) Behavioral Modelling of Customer Marketing Patterns and Review Prediction Using Machine Learning Techniques. Masters thesis, Dublin, National College of Ireland.
Chheda, Paras Nitin (2017) A study on the resistive behavior of consumers towards electronic cigarette in India. Masters thesis, Dublin, National College of Ireland.
Chiriluta, Rares (2021) An exploration of how marketing technique and promotion via Instagram drives domestic tourism in Ireland. Masters thesis, Dublin, National College of Ireland.
Concannon, Fiona (2008) An evaluation of the use of 'Customer Relationship Management'(CRM) in an Irish subsidiary of a Global pharmaceutical company. Undergraduate thesis, Dublin, National College of Ireland.
Cordero Alvarez, Jonathan Adrian (2022) An investigation into how marketers use Virtual Reality (VR) technology to enhance consumer interaction. Masters thesis, Dublin, National College of Ireland.
Cousineau, Daniel (2020) The impact of Artificial Intelligence within a digital sales environment: A quantitative view of salesforce automation adoption and perceived value. Masters thesis, Dublin, National College of Ireland.
Crimmins, Vicki (2022) An investigation into Cancel Culture’s effect on brand reputation and future collaborations and partnerships in the Irish advertising and broadcasting industry. Masters thesis, Dublin, National College of Ireland.
Crimmins, Vicki (2021) How Multi-Level Marketing distributors have adapted to the Covid-19 Pandemic. Undergraduate thesis, Dublin, National College of Ireland.
Cronin, Colm (2017) An exploration of the mediating factors between consumers ethical consumption attitudes and actual ethical purchase behaviours in the Irish consumption context. Masters thesis, Dublin, National College of Ireland.
Davi, Déborah Rêgo (2021) The Effects of Digital Influencers in Purchase Intentions - A detailed look at how Social Media impacts Consumer Decisions. Masters thesis, Dublin, National College of Ireland.
Dempsey, Jack (2022) Impact Influencers have on Purchase Decisions for Consumers aged 18-24. Masters thesis, Dublin, National College of Ireland.
Deniyi Williams, Orla (2023) Social Media Marketing: Online Influence and it’s effect on Irish youth. Undergraduate thesis, Dublin, National College of Ireland.
Dillon, Cheryll (2020) An Investigation into Smart Marketing Tactics and the use of Sponsorship by the Gambling Industry to Determine the effect it has on Young Irish Males Motivation to Gamble and the Emotional Attachment it Withholds. Masters thesis, Dublin, National College of Ireland.
Doyle, Paul (2017) Exploratory Study of customer preferences in Smartphone Loyalty Apps. Masters thesis, Dublin, National College of Ireland.
Duff, Karl (2017) An investigation into how the Primark brand use social media to influence the buying behaviour of Irish female customers. Masters thesis, Dublin, National College of Ireland.
Duggan, Ellen (2021) How does the promotion of fast fashion through influencer marketing on Instagram impact Millennial’s purchase intentions, from an Irish female Millennial perspective? Masters thesis, Dublin, National College of Ireland.
Duin, Simone Lisa Pam (2022) Luxury Brand Consumption: A cross cultural comparison of Italian and Dutch millennial consumers. Masters thesis, Dublin, National College of Ireland.
Duruc, Zsolt Jozsef (2022) SME Marketing and Online Marketing. Masters thesis, Dublin, National College of Ireland.
Dwyer, Stephen (2017) An examination of the role of sports sponsorship, and its impact on consumer behaviour and buyer consumption levels in Ireland. Masters thesis, Dublin, National College of Ireland.
Elete, Jolomi (2018) Brand Switching behaviour among Millennial Consumers of Fast Food Brands in Dublin, Ireland. Masters thesis, Dublin, National College of Ireland.
Figueiredo, Larissa Chaves (2021) Food labelling as Choice Architecture: An examination of the influence of food labels in the consumer decision-making process of healthy products among young consumers. Masters thesis, Dublin, National College of Ireland.
Forde, Kieran (2014) An investigation into key influences on soft drinks consumption across different age groups in relation to the Irish soft drinks market. Masters thesis, Dublin, National College of Ireland.
Fox, Emma (2018) An investigation into the impact of fear as a behaviour change agent in road safety commercials among young Irish road users aged 17-25. Undergraduate thesis, Dublin, National College of Ireland.
Gangane, Tejali (2023) A hybrid approach towards identifying optimal prices by segmenting customers using active and inactive criteria. Masters thesis, Dublin, National College of Ireland.
Gordon, Jennifer (2017) In Ireland, do Bloggers influence Consumer Behaviour from a Millennial perspective. Masters thesis, Dublin, National College of Ireland.
Gourkar, Vaishnavi (2023) Effects of deceptive and unethical marketing on consumer behaviour. Masters thesis, Dublin, National College of Ireland.
Hallur, Niranjan Ashok (2021) Sentiment Analysis of Protein Bar Consumers for Effective Digital Marketing in Irish Retail Sector - A Behavioural Approach. Masters thesis, Dublin, National College of Ireland.
Hogg, Elliot (2021) Football as a Growing Business, an in-depth Investigation into Sponsorship and Marketing. Masters thesis, Dublin, National College of Ireland.
Hunter, Ian (2022) Relationship Marketing within the Irish Shopping Centre Industry: Do FM Service Providers really know what the clients desire in a post pandemic business environment? Masters thesis, Dublin, National College of Ireland.
Huynh, Thien Duc (2023) The effects of promotions on the decision of customers to choose a delivery application to purchase food online in Ho Chi Minh City. Masters thesis, Dublin, National College of Ireland.
Jadhav, Siddhesh (2020) How social marketing approach promoting sanitary pads and menstrual hygiene can improve menstrual health in rural areas of Maharashtra, India. Masters thesis, Dublin, National College of Ireland.
Jain, Akshay (2017) To study the comparative analyses of the online portals vs the traditional channels which influence the purchase decision of a buyer in the fenestration industry. Masters thesis, Dublin, National College of Ireland.
Jia, Liande (2020) Huawei Mobile International Market Development Strategy Research. Masters thesis, Dublin, National College of Ireland.
Jie, Menglin (2023) An Empirical Test of the Impact of eWOMInformation on Chinese Consumers’ Online Healthcare Service Purchase Intention: Mediating Role of Trust. Masters thesis, Dublin, National College of Ireland.
Johnson, Sarah (2016) An Investigation into the use of gender stereotypes by marketers in advertising to examine its effects on brand equity and consumer purchasing behaviour. Masters thesis, Dublin, National College of Ireland.
Kalita, Pinakshi (2019) The contribution of Data Analytics in predicting the future purchase intentions of consumers. Masters thesis, Dublin, National College of Ireland.
Karia, Himani Rajesh (2020) What factors influence impulsive buying in contemporary world of millennials? Can marketers target men and women seperately, based on gender differences? Masters thesis, Dublin, National College of Ireland.
Kelly, Barrie (2013) An examination of the key drivers that influence a consumer’s willingness to adopt mobile marketing in an Irish context. Masters thesis, Dublin, National College of Ireland.
Koeleh, Grace Zumnaamak (2021) The role of big data for marketing opportunities in the South African telecoms market. Masters thesis, Dublin, National College of Ireland.
Kumar, Deepak (2023) Gender Prediction Based on various Nationality Names using Deep Learning techniques. Masters thesis, Dublin, National College of Ireland.
Kupc, Bartosz (2020) The impact of consumer knowledge on exploratory purchasing behaviour: Whiskey Consumer Perspective. Masters thesis, Dublin, National College of Ireland.
Lavelle, Rebekah (2017) What is the relevance of electronic word of mouth (eWOM) in the travel industry and its effect on consumer behaviour when reading online hotel guest reviews? Masters thesis, Dublin, National College of Ireland.
Lima de Carvalho, Isis (2017) Virtual sales floor: Consumer’s perception towards microcelebrities sponsored content. Masters thesis, Dublin, National College of Ireland.
Lobo, Wilson (2016) To Investigate Customer’s Perception on Brand Loyalty for Household Appliances in Mumbai, India. Masters thesis, Dublin, National College of Ireland.
Maguire, Ross (2021) Maintaining Fan Loyalty: An Examination of the Marketing Strategies Employed by League of Ireland Clubs. Masters thesis, Dublin, National College of Ireland.
Mainardi Cidade, Diogo (2022) Key consumption drivers of vape in the Irish market: An analysis of generation Z - consumers aged 18 to 25. Masters thesis, Dublin, National College of Ireland.
Marigowda, Chethan (2022) A Novel Hybrid Machine Learning Framework to Recommend E-Commerce Products. Masters thesis, Dublin, National College of Ireland.
McDonnell, Ronan (2019) An Exploration of the Political Brand Image of Fine Gael from the Perspective of Irish Voters Through the Use of Qualitative Projective Techniques. Masters thesis, Dublin, National College of Ireland.
McGarry, Aidan (2020) An Exploration of whether Munster Rugby Supporters are a representation of a Brand Community. Masters thesis, Dublin, National College of Ireland.
McSweeney, Stephen (2020) An Investigation into the use of Digital Marketing and Social Media platforms by Independent Musicians in Ireland. Masters thesis, Dublin, National College of Ireland.
Mehta, Rutuja Dinesh (2022) Hyperparameter Tuning for the Prediction of Customer Revenue. Masters thesis, Dublin, National College of Ireland.
Meira de Azevedo, Brenda (2022) Exploring the relationship between Irish university websites and international student enrolments. Masters thesis, Dublin, National College of Ireland.
Miekina, Katarzyna (2012) Motivation in organisations operating on the basis of a Multi-Level Marketing system: how do people motivate themselves and others? Masters thesis, Dublin, National College of Ireland.
Moran, Tracey (2021) Challenges Developing a Digital Marketing Roadmap for a MedTech startup in Ireland. Masters thesis, Dublin, National College of Ireland.
Moroney, Cathal (2016) What role does the staying power of customer delight have on customer loyalty rates, within high involvement purchases? Masters thesis, Dublin, National College of Ireland.
N'Diaye, Astou (2018) An exploratory case study of the use of internal marketing in an expanding Irish regional airline: understanding cross-cultural processes of employee identification with a brand. Masters thesis, Dublin, National College of Ireland.
Nair, Raviraj Radhakrishnan (2020) An Investigation into the Effects of Work Stress on Job Satisfaction amongst Employees Working in Marketing Field of Mumbai, India. Masters thesis, Dublin, National College of Ireland.
Norton, Ross (2020) Dark tourism- Exploring the experiences of tourists in disaster zones. Masters thesis, Dublin, National College of Ireland.
O'Brien, Jennifer (2022) The impact of social media on the consumer decision-making process in the gaming industry. An analysis on male and female gamers in Ireland between the ages of 20-35. Masters thesis, Dublin, National College of Ireland.
O'Dowd, Aine (2022) An Exploration into How the Use of Influencer Marketing Can Help Promote sustainable fashion to Generation Z. Masters thesis, Dublin, National College of Ireland.
O'Reilly, Jessica (2017) An examination of how millennials in Ireland respond to emotionally charged music in television advertising. Masters thesis, Dublin, National College of Ireland.
O'Reilly, Tom (2015) The effect of Green Marketing on Consumer and Corporate Behaviour. Masters thesis, Dublin, National College of Ireland.
Obed, Edozie Kelvin (2020) The Impact of Traditional and Modern Marketing Strategies on the Success of SMEs: An Analysis of Northwest Europe and Sub Saharan African Businesses. Masters thesis, Dublin, National College of Ireland.
Okhiria, Abraham (2020) The role of strategic marketing in successful event management. Masters thesis, Dublin, National College of Ireland.
Olomo, Adebola (2020) Beyond Blue Oceans – Discovering Strategies For Sustaining Market Dominance In Digital Finance: Banks and FinTech. Masters thesis, Dublin, National College of Ireland.
Osipova, Ligita (2018) New Product Launch Process Adoption in the Technology Industry: Technology Commercialization Process from within a Case Business. Masters thesis, Dublin, National College of Ireland.
O’Connell, Ciaran (2021) The triggers and emotional appeals used in shock marketing and its effect among Irish consumers aged 25-30. Masters thesis, Dublin, National College of Ireland.
Pairo Veliz, Katherinne Andrea (2022) Motives for Purchasing Green Skincare Products: A study of Generation Y Irish women. Masters thesis, Dublin, National College of Ireland.
Parekh, Jay Vijay (2022) Marketing Decision Making for SMEs in the Information Technology Industry of India. Masters thesis, Dublin, National College of Ireland.
Pathak, Pawankumar Girishchandra (2022) How green marketing is influencing consumer purchase decision: A qualitative research on generation Y Consumers in Ireland buying groceries. Masters thesis, Dublin, National College of Ireland.
Pathak, Arpit (2021) Impact of Promotional Offers and Discounts on Customer Satisfaction in Shopping Malls. Masters thesis, Dublin, National College of Ireland.
Patnaik, Sushant Baliwada (2015) A comparative analysis of sales effects of TV ads & Social Media marketing - for Fast Food chains in the greater Dublin area. Masters thesis, Dublin, National College of Ireland.
Plant, Rachel (2014) A Study into the Human Responses of a Low Commodity Baby Product in the Irish Market. Masters thesis, Dublin, National College of Ireland.
Poli-Lasalle, Sophie (2021) A Study of the Impact of Sustainability Marketing on Consumer Attitude Towards Fast Fashion. Masters thesis, Dublin, National College of Ireland.
Rennicks, Darren (2020) An exploration of how sensory shopping evenings influence shopping behaviour in parents of children with ASD. Masters thesis, Dublin, National College of Ireland.
Richardson, Lauren (2023) The Influence social media has on luxury brands within fashion. Undergraduate thesis, Dublin, National College of Ireland.
Rodriguez Montelongo, Adriana (2020) An investigation of how inclusive campaigns influence LGBTQI + consumer behaviour. Determine the factors why marketers do not engage with Queer consumers. Masters thesis, Dublin, National College of Ireland.
Runaite, Deimante (2021) How will voice search optimisation aid or limit digital marketing? An End-User Perspective. Masters thesis, Dublin, National College of Ireland.
Sachdeva, Chaitanya (2020) Creative strategies of advertising to break the barrier of advertisement avoidance on Youtube. Masters thesis, Dublin, National College of Ireland.
Sahasrabuddhe, Abhijit (2021) Prioritization Of Mobile Car Service Unit Placements Using Neural Networks. Masters thesis, Dublin, National College of Ireland.
Scarff, Lara-Jane (2017) Developing Strategies for Customer Retention. A Case Study on an Irish Car Dealership. Masters thesis, Dublin, National College of Ireland.
Sheridan, John (2017) An exploration into the potential impact in adopting a personalisation strategy and how it could affect the customer’s experience on a company’s own website. Masters thesis, Dublin, National College of Ireland.
Silva, Sarah Duarte (2020) How the transmedia narrative approach influences individuals in brand loyalty. An exploratory analysis of the impact the relationship between media producers, consumer, and brand in multi-platforms experience. Masters thesis, Dublin, National College of Ireland.
Singh, Saurabh (2021) Best Suited International Marketing Strategy for MNCs - Standardization, Adaptation of Combination - A Case of Sports Apparel Maker Nike in the Indian Market. Masters thesis, Dublin, National College of Ireland.
Snopek, Klaudia (2017) The use of sexual appeal in fashion advertising: An examination how it influence men versus women. Masters thesis, Dublin, National College of Ireland.
Srinivasa, Rishikesh (2022) Effectiveness of neuromarketing in food companies: hijacking brains. Masters thesis, Dublin, National College of Ireland.
Toth, Martin (2017) Exploratory study of salient attributes of servicescapes in the context of Irish branded motor dealerships. Masters thesis, Dublin, National College of Ireland.
Towell, Lauren (2018) An Analysis of Sexualisation of Women in Fashion Advertisements Today from an Irish Female Millennials’ Perspective. Masters thesis, Dublin, National College of Ireland.
Velagapudi, Bhavya (2020) Evolution of Sports Marketing: Wimbledon's approach to Digitalization. Masters thesis, Dublin, National College of Ireland.
Vongchalerm, Laksana (2022) Analysis of predicting the success of the banking telemarketing campaigns by using machine learning techniques. Masters thesis, Dublin, National College of Ireland.
Warren, Seán (2017) Brand loyalty in the digital age: Does brand loyalty exist among generation Y females in Ireland. Masters thesis, Dublin, National College of Ireland.
Yeboah, Collins Owusu (2021) Assessing the impact of promotion mix consumer knowledge and purchase behaviour of insurance services in Ghana: A study of Saham Life Insurance Ghana. Masters thesis, Dublin, National College of Ireland.
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