NORMA eResearch @NCI Library

Items where Subject is "H Social Sciences > HF Commerce > Marketing > e Marketing"

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Number of items at this level: 29.

B

Bedi, Anushka (2020) Instagram and its influence on impulse purchases amongst the youth of Mumbai, India. Masters thesis, Dublin, National College of Ireland.

Buffini, Maeve (2016) An Investigation of how Students and Recent Graduates use Digital Marketing Tools throughout their Search for Employment. Masters thesis, Dublin, National College of Ireland.

Butterly, Orla (2012) RDFa Can Help An Online Marketing Strategy in Terms of Search Engine Optimisation. Masters thesis, Dublin, National College of Ireland.

C

Carroll, Emma (2020) What role does Instagram have on the purchase intention of luxury fashion in the Irish context? Masters thesis, Dublin, National College of Ireland.

D

Dempsey, Eimear (2016) Betting on Guerrilla Marketing: An Investigation of the Impact of Outdoor Guerrilla Advertising by Paddy Power on the Brand Engagement of Irish Male Millennials. Masters thesis, Dublin, National College of Ireland.

Devagiri, Jaya Mani Deepika (2020) The Effect of Social Media on Consumer Buying Decision Process of Technology goods. Masters thesis, Dublin, National College of Ireland.

Douglas, Conor (2018) Uncovering why Inbound Marketing has Become so Popular for Communication agencies. Masters thesis, Dublin, National College of Ireland.

Doyle, Jessica (2013) An exploratory study of Social media marketing and traditional media in the Irish Fashion Industry. Masters thesis, Dublin, National College of Ireland.

Durkin, Mark, Filbey, Leanne and McCartan-Quinn, Danielle (2014) Marketing to the mature learner: exploring the role of web communications. The Service Industries Journal, 34 (1). pp. 56-70. ISSN 1743-9507

G

Gahan, Irene (2014) The Digital Tribal Communities of Irish Teenage Males and their impact on Brand Consumption. Masters thesis, Dublin, National College of Ireland.

H

Hill, Jimmy and Scott, Terri (2004) A consideration of the roles of business intelligence and e-business in management and marketing decision making in knowledge-based and high-tech start-ups. Qualitative Market Research: An International Journal, 7 (1). pp. 48-57. ISSN 1352-2752

Hirbec, Michael (2012) What place do social medias take in the online marketing and advertising space? An exploratory case study of Facebook's marketing solutions. Masters thesis, Dublin, National College of Ireland.

Hublikar, Pratik (2020) The Study Of The Effect Of The Internet Influencers On Small Scale Restaurants In Dublin Using Instagram. Masters thesis, Dublin, National College of Ireland.

J

Jaju, Aditi (2016) A study of the Impact of Green Marketing on Consumer Purchasing Patterns and Decision Making in Telangana, India. Masters thesis, Dublin, National College of Ireland.

K

Kabariya, Dhaval (2019) Online marketing by small and medium enterprises in retail industry in Ireland. Masters thesis, Dublin, National College of Ireland.

Kalita, Pinakshi (2019) The contribution of Data Analytics in predicting the future purchase intentions of consumers. Masters thesis, Dublin, National College of Ireland.

Kluczewska, Daria (2016) An investigation into effectiveness of multi-screen advertising campaigns: An exploratory examination of Irish market in 2012-2016. Masters thesis, Dublin, National College of Ireland.

M

MacDonald, Okeinaye Belief (2020) Impact of Covid-19 pandemic on social media marketing and buying behavior of online grocery shoppers in Dublin Ireland. Masters thesis, Dublin, National College of Ireland.

Matthews, James (2016) How Cooperative Game Theory can be utilised to enhance marketing analytics attribution. Masters thesis, Dublin, National College of Ireland.

McSweeney, Stephen (2020) An Investigation into the use of Digital Marketing and Social Media platforms by Independent Musicians in Ireland. Masters thesis, Dublin, National College of Ireland.

O

O'Connor, Fiona (2016) 'Millenials & Youtube': An investigation into the influence of user-generated video content on the consumer decision making process. Masters thesis, Dublin, National College of Ireland.

O'Dwyer, Gerry (2013) BMW Online Brand Communities in Ireland & Brand Sponsorship and Engagement. Masters thesis, Dublin, National College of Ireland.

Obed, Edozie Kelvin (2020) The Impact of Traditional and Modern Marketing Strategies on the Success of SMEs: An Analysis of Northwest Europe and Sub Saharan African Businesses. Masters thesis, Dublin, National College of Ireland.

Onyia, Chika Henry (2020) A cross-cultural analysis of the factors that influence Social media-based marketing in SMEs between Ireland and Nigeria. Masters thesis, Dublin, National College of Ireland.

Q

Qureshi, Mohammed Shaaz Mohammed Shahid (2020) The Effects of Electronic Word of Mouth on the consumer purchase decision in the apparel industry in Ireland. Masters thesis, Dublin, National College of Ireland.

R

Rafferty, Gary (2011) A Framework for Location based advertising. Masters thesis, National College of Ireland.

S

Sheridan, John (2017) An exploration into the potential impact in adopting a personalisation strategy and how it could affect the customer’s experience on a company’s own website. Masters thesis, Dublin, National College of Ireland.

T

Thiruvattu Thodi, Ansas (2020) Factors influencing customer participation and engagement in Social media groups and networks- an empirical investigation of the retailing companies of Ireland. Masters thesis, Dublin, National College of Ireland.

W

Wojciechowicz, Jakub Krzysztof (2020) YouTube airline review vloggers' impact on their followers' purchase intent. Masters thesis, Dublin, National College of Ireland.

This list was generated on Sat Jul 31 09:34:56 2021 UTC.