Alves da Silva Lima, Simone (2019) The Little Male Secret: Analysis about the male self-concept related to the consumption of beauty products. Masters thesis, Dublin, National College of Ireland.
Armani, Indraneel (2019) Factors Influencing Consumer Perception and Purchase Intention of Private Label Brands in the Irish Food Retail Market – A Study. Masters thesis, Dublin, National College of Ireland.
Bhaludra, Naina Himavarsha (2019) Protein Bars and Packaging: A Sequential Explanatory Research to investigate the impact of packaging on consumer perceptions and intention to purchase in Ireland. Masters thesis, Dublin, National College of Ireland.
Bolia, Anuj Balwantsingh (2020) Corporate social responsibility (CSR) and its impact on developing brand attitudes in the fast-moving consumer goods (FMCG) market in India. Masters thesis, Dublin, National College of Ireland.
Boye Hansen, Mette (2019) Exploratory study of the use of rebranding concepts and theories to rejuvenate Dublin Docklands. Masters thesis, Dublin, National College of Ireland.
Breen, Tara (2022) An Exploration of the Awareness of Cultural Appropriation in Ireland and the Significance it may have on Consumers’ Brands Perception. Masters thesis, Dublin, National College of Ireland.
Byrne, James (2018) What makes a brand cool? How coolness affects the desirability of products and services. Masters thesis, Dublin, National College of Ireland.
Byrne, Rachel (2014) To examine the relationships that Irish Millennial consumers have with luxury brands and whether social media creates a greater emotional connection and influences purchase decisions. Masters thesis, Dublin, National College of Ireland.
Cahill, Paul (2018) An Exploratory Analysis of The Effect of Employer Branding on Attraction and Retention of Employees in The Drinks Industry in Ireland. Masters thesis, Dublin, National College of Ireland.
Caliskan, Mehmet (2022) The Effect of Corporate Social Responsibility on Brand Image and Purchase Intention Case Study of Beko. Masters thesis, Dublin, National College of Ireland.
Callaert, Charlotte (2021) The role of brand community identification, reward and consumer brand engagement on brand loyalty in virtual gaming brand communities among third-level students. Masters thesis, Dublin, National College of Ireland.
Carroll, Lorna (2018) An Exploration of Brand Experience in the context of Event Marketing. Masters thesis, Dublin, National College of Ireland.
Chakrapani, Unnimaya (2020) Potential Outcome of Customer Promotion and Demotion in Customer Loyalty Programs from the Customers’ Perspective. Masters thesis, Dublin, National College of Ireland.
Chhokra, Yankit (2021) A research study of how celebrity brand endorsement is impactful to develop the market share of the organization. Masters thesis, Dublin, National College of Ireland.
Chidi-Opara, Chukwudi Henry (2022) The Perception of Twitter Concerning Political Communication, Marketing of Products and Services, Brand Engagement and Freedom of Speech in Nigeria. Masters thesis, Dublin, National College of Ireland.
Chima, Chioma Udochukwu (2020) An investigation of factors influencing consumer buying behavior of coffee consumers in Ireland - With particular focus on the mediating effect of brand equity. Masters thesis, Dublin, National College of Ireland.
Costello, Gary (2021) Does Corporate Social Responsibility Engagement Predict Variation in Customer Brand Loyalty in the Irish Clothing Retail Industry? Masters thesis, Dublin, National College of Ireland.
Creedon, Daniel (2023) An Exploratory Analysis of the Effect of Employer Branding On Attraction and Retention of Employees in the Technology Industry in Ireland. Masters thesis, Dublin, National College of Ireland.
Crimmins, Vicki (2022) An investigation into Cancel Culture’s effect on brand reputation and future collaborations and partnerships in the Irish advertising and broadcasting industry. Masters thesis, Dublin, National College of Ireland.
De Castro, Marisabel (2017) An Investigation of the Factors Driving Users to Engage with the Social Networking Site Facebook. Masters thesis, Dublin, National College of Ireland.
Dolan, Sean (2021) The Impact of Brand Loyalty on the Consumer Buying Decision of Millennials in the Irish Sportswear Market. Masters thesis, Dublin, National College of Ireland.
Doyle, Adam (2021) An Exploration of The Effects of Brand Choice Factors On Gift Giving Amongst Irish Consumers. Masters thesis, Dublin, National College of Ireland.
Duin, Simone Lisa Pam (2022) Luxury Brand Consumption: A cross cultural comparison of Italian and Dutch millennial consumers. Masters thesis, Dublin, National College of Ireland.
de Andrade Rodrigues, Daniela Cristina (2020) The role of national identity in the consumer's buying process of national designers - a case study in the Irish fashion industry. Masters thesis, Dublin, National College of Ireland.
Elete, Jolomi (2018) Brand Switching behaviour among Millennial Consumers of Fast Food Brands in Dublin, Ireland. Masters thesis, Dublin, National College of Ireland.
Farrell, Gerard (2021) How has modern employer branding impacted organisations overall recruitment strategy? Masters thesis, Dublin, National College of Ireland.
Farry, Jordan (2018) An Investigation into how Brands in the Sharing Economy can deliver Exceptional Customer Experiences. Masters thesis, Dublin, National College of Ireland.
Fearnon, Mollie Louise (2017) An Exploratory Study of the Motivations, Attitudes and Behaviours of Bloggers participating in sponsored brand collaborations. Masters thesis, Dublin, National College of Ireland.
Gahan, Irene (2014) The Digital Tribal Communities of Irish Teenage Males and their impact on Brand Consumption. Masters thesis, Dublin, National College of Ireland.
Garavan, Thomas, Koukpaki, Adebayo Serge Francois, Darcy, Colette, O'Brien, Fergal, Oyedijo, Adegboyega and Adams, Kweku (2022) Signalling the corporate brand promise to front-line employees: The role of learning and development in internal branding. Tourism Management, 92. p. 104558. ISSN 0261-5177
Gaur, Deevanshi (2021) Impact of Private Label Brands on Skin care products in the millennials buying behaviour in Ireland- A study of Primark. Masters thesis, Dublin, National College of Ireland.
Hansen, Mette (2015) The effect of UNICEF’s brand ambassadors on awareness, attitudes and donation intentions towards UNICEF as a brand among Generation Y. Masters thesis, Dublin, National College of Ireland.
Higgins, Katie (2021) An investigation into Internal employer branding initiatives on employee satisfaction and consumer experience within the luxury retail environment. Masters thesis, Dublin, National College of Ireland.
Hughes, Leah (2018) An Investigation into the Impact of Employer Brand on Attracting and Recruiting Employees in a Non-Profit Organisation in Ireland. Masters thesis, Dublin, National College of Ireland.
Iribhogbe, Joseph (2019) An investigation on the determinants of brand loyalty in cosmetics products among Nigerian female consumers. Masters thesis, Dublin, National College of Ireland.
Isaac-Agbetunsin, Desayo Iyinoluwa (2021) A Qualitative Study of the Impact of Employee Brand Perception on Motivation within the Tech Sector in Ireland. Masters thesis, Dublin, National College of Ireland.
John, Abin Jose (2020) How online reviews and its impacts affects brand loyalty and customer satisfaction of Volkswagen India Pvt. Ltd. Masters thesis, Dublin, National College of Ireland.
Kalsi, Anagha Raghupathi (2022) Investigating the impacts of digital marketing on consumer buying behavior in the fast fashion industry of Ireland – a case study of ZARA. Masters thesis, Dublin, National College of Ireland.
Kamble, Rucha (2020) Factors affecting the purchase intentions of the consumer towards Private Labels: A role of National Brands in shaping the consumers’ buying intentions. Masters thesis, Dublin, National College of Ireland.
Kavanagh, Caitlin (2020) An exploration of how Instagram Influencers build a reputable self-brand both with their followers and company brands. Masters thesis, Dublin, National College of Ireland.
Keeley, Rachelle (2014) Employer Branding: Fad or Friend? An Exploratory Study into the Factors Influencing Employer Branding Efforts being made by Irish Graduate Employers. Masters thesis, Dublin, National College of Ireland.
Khan, Aman Ullah (2020) Green Packaging Factors That Affect Millennials Brand Preference towards Fruit Juice in the Indian Market. Masters thesis, Dublin, National College of Ireland.
Kim, Jio (2022) Green Consumption in Fast Fashion: An investigation into the effect on consumer behaviour and the development of marketing strategies. Masters thesis, Dublin, National College of Ireland.
Kumar, Samyuktha (2023) A Qualitative Study of Factors Affecting Brand Loyalty in Football. Masters thesis, Dublin, National College of Ireland.
Lima de Carvalho, Isis (2017) Virtual sales floor: Consumer’s perception towards microcelebrities sponsored content. Masters thesis, Dublin, National College of Ireland.
Manjunath, Shravan Gumta (2023) A Study on Relationship Between Employer Branding and Employee Retention Rates in the Information Technology Sector in India. Masters thesis, Dublin, National College of Ireland.
McCready, David (2018) An Examination of Employer Branding and how it influences the employment choices of recent graduates in Ireland. Masters thesis, Dublin, National College of Ireland.
McDonnell, Ronan (2019) An Exploration of the Political Brand Image of Fine Gael from the Perspective of Irish Voters Through the Use of Qualitative Projective Techniques. Masters thesis, Dublin, National College of Ireland.
McGarry, Aidan (2020) An Exploration of whether Munster Rugby Supporters are a representation of a Brand Community. Masters thesis, Dublin, National College of Ireland.
Meade, Fiona (2022) Has the Irish millennial’s definition of a good employer changed pre and post pandemic? An investigation into Irish millennial’s relationship with employer branding post pandemic. Masters thesis, Dublin, National College of Ireland.
Mesquita Carvalho de Sá, Mariana (2020) The acculturation effects on immigrants’ engagement with a brand: An exploratory study of cultural transition, associated with geographic location change, and its influences on consumer purchase decision towards a branded alcoholic drink. Masters thesis, Dublin, National College of Ireland.
Murdoch, Liam (2017) Exploring the relationship between brands and Social media influencers from an Irish perspective. Masters thesis, Dublin, National College of Ireland.
N'Diaye, Astou (2018) An exploratory case study of the use of internal marketing in an expanding Irish regional airline: understanding cross-cultural processes of employee identification with a brand. Masters thesis, Dublin, National College of Ireland.
O'Neill, Rory (2018) An Exploration of whether Leinster Rugby Fans are Representative of a Brand Community. Masters thesis, Dublin, National College of Ireland.
O'Reilly, Jessica (2017) An examination of how millennials in Ireland respond to emotionally charged music in television advertising. Masters thesis, Dublin, National College of Ireland.
O'Sullivan, Jeyaseelie (2017) Employer Branding - A valuable tool for attraction and retention in Irish organisations? Masters thesis, Dublin, National College of Ireland.
Ochoa Aparicio, Rocio de los Angeles (2022) The impact of nudging on social media and email content to influence the buying decision process: An exploratory study of B2B. Masters thesis, Dublin, National College of Ireland.
Ogunsola, Kemi Titilayo (2021) Employer Branding: A useful Strategy on Recruitment and Retention of Employees in Irish Retail Organisations. Masters thesis, Dublin, National College of Ireland.
Okafor, Rosemary (2015) Employer branding, what is the big deal? From graduate students perception of a preferred Employer. Masters thesis, Dublin, National College of Ireland.
Oluwarotimi, Afolabi Praise (2021) Ascertaining the Impact of Social Media Marketing on SMEs Brand Awareness in Ireland: Case studies of Johnston Mooney & Obrien and Glenisk. Masters thesis, Dublin, National College of Ireland.
Osipova, Ligita (2018) New Product Launch Process Adoption in the Technology Industry: Technology Commercialization Process from within a Case Business. Masters thesis, Dublin, National College of Ireland.
O’Connor, Daire (2021) The Effects of Music in Television Advertising on Consumer’s Brand Perception, Brand Recall and Purchase Intention. Masters thesis, Dublin, National College of Ireland.
O’Sullivan, Megan (2021) The impact of exposure to luxury brands on social media on self-esteem, conformity, and the counterfeit market. Masters thesis, Dublin, National College of Ireland.
Power, Sam (2022) How has employer branding influenced organisations operating in Ireland’s overall recruitment strategy? Masters thesis, Dublin, National College of Ireland.
Ramesh, Devchandan Naidu (2022) Importance of brand strategy in stakeholder communication and satisfaction (A study on fashion retail company's stakeholder management). Masters thesis, Dublin, National College of Ireland.
Samdani, Tanveer (2020) Impact of Tesco's Private Label brands on buying behaviour of Millennials in terms of brand preference in Irish market. Masters thesis, Dublin, National College of Ireland.
Sawant, Simrin Subhash (2023) An Evaluation of Sustainable Branding Techniques and Approaches in the Fashion Industry. How have H&M adapted to them? Masters thesis, Dublin, National College of Ireland.
Silva, Sarah Duarte (2020) How the transmedia narrative approach influences individuals in brand loyalty. An exploratory analysis of the impact the relationship between media producers, consumer, and brand in multi-platforms experience. Masters thesis, Dublin, National College of Ireland.
Tamoniene, Dileta (2015) Employer branding: current and future employees’ perceptions of employer’s attractiveness attributes. Masters thesis, Dublin, National College of Ireland.
Teague, Marylea (2018) The Employer Brand within company X: Does Employer Branding positively impact Employee Motivation? Masters thesis, Dublin, National College of Ireland.
Uzunok, Basak (2022) The Influence of Packaging on the Consumer Purchasing Decision Focusing on the Cosmetic Industry in Ireland. Masters thesis, Dublin, National College of Ireland.
Walsh, Conor James (2022) An investigation into the effects violence has on consumer behaviour within the entertainment industry. Masters thesis, Dublin, National College of Ireland.
Zuniga Rendon, Marisol (2018) To examine the relationship between Millennials and social media regarding brand loyalty. To determine which factors are the drivers on social media to build brand loyalty among Millennials. Masters thesis, Dublin, National College of Ireland.
![[up]](/style/images/multi_up.png)
Up a level