Items where Subject is "Advertising"

A

Ajala, Oladayo Idowu (2021) An examination of the use of culture by Coca-Cola. Masters thesis, Dublin, National College of Ireland.

Akhtar, Hamna (2022) A critical evaluation of sexual appeal in advertising and how it influences consumer buying behaviour. A comparative study between Muslim and Christian students. Masters thesis, Dublin, National College of Ireland.

B

Brennan, Emma (2019) Understanding the Older Irish Consumer: An exploration of self-perceived age and the advertising perceptions of the older Irish consumer. Masters thesis, Dublin, National College of Ireland.

Byrne, James (2018) What makes a brand cool? How coolness affects the desirability of products and services. Masters thesis, Dublin, National College of Ireland.

C

Cool, Martijn (2018) Topic modelling: Location-based offline advertising using Twitter. Masters thesis, Dublin, National College of Ireland.

Cummins, Ian (2021) An examination of millennial attitudes to personalised online advertising in relation to data privacy. Masters thesis, Dublin, National College of Ireland.

D

dos Santos Rocha, Claudio (2019) The impact of Instagram advertising in the development of brand attitudes amongst millennials coffee consumers in Ireland. Masters thesis, Dublin, National College of Ireland.

F

Figueiredo, Larissa Chaves (2021) Food labelling as Choice Architecture: An examination of the influence of food labels in the consumer decision-making process of healthy products among young consumers. Masters thesis, Dublin, National College of Ireland.

G

Ghanshyam, Nithya Mandora (2022) Advertising Ethics to Children: A study of Marketers’ Approach and Parents’ Expectation in India. Masters thesis, Dublin, National College of Ireland.

Goh, Woon Kit (2018) Social media advertising: An exploration of marketing technique and tools to combat ad-blocking and ad-avoidance. Masters thesis, Dublin, National College of Ireland.

Gorby, Paula (2019) An exploratory study of how older Irish women engage with anti-ageing beauty advertising and the meaning they attribute to their beauty work. Masters thesis, Dublin, National College of Ireland.

Goulding, Sean (2022) Gambling advertising within professional football in the United Kingdom and the emotional impacts it has on adult male football fans. Masters thesis, Dublin, National College of Ireland.

H

Hirbec, Michael (2012) What place do social medias take in the online marketing and advertising space? An exploratory case study of Facebook's marketing solutions. Masters thesis, Dublin, National College of Ireland.

J

Jalan, Umang (2020) Product Placement OR Brand Integration in movies: Better method to influence consumer. Masters thesis, Dublin, National College of Ireland.

Johnson, Sarah (2016) An Investigation into the use of gender stereotypes by marketers in advertising to examine its effects on brand equity and consumer purchasing behaviour. Masters thesis, Dublin, National College of Ireland.

L

Leahy, Kieran (2012) A study of the attitudes and behaviours of consumers towards celebrity endorsed products and the effect celebrity association with adverse publicity has on these attitudes and behaviours. Masters thesis, Dublin, National College of Ireland.

M

Mendonça, Daniel (2017) Managing Culture: How informed and effective are Managers in SMEs about Organisational Culture. Masters thesis, Dublin, National College of Ireland.

Mooney, Rachael (2018) The Impact of Social Media and Social Media Influencers on Millennials Motivation Towards Gym usage. Masters thesis, Dublin, National College of Ireland.

Muralidharan, Abhinand (2023) Potential impact of Augmented Reality in the retail sector in India. Masters thesis, Dublin, National College of Ireland.

N

Nikam, Priyanka Sanjay (2020) Healthy food advertising affecting Irish youngster’s food preferences: An exploratory study in the Irish market. Masters thesis, Dublin, National College of Ireland.

Notaro, Ian (2013) An examination of the influence of sexual appeal usage in fashion advertising on young adult females. Masters thesis, Dublin, National College of Ireland.

O

O'Brien, Aoife (2013) Advertising’s portrayal of the thin ideal and its effect on Irish females’ body image. Masters thesis, Dublin, National College of Ireland.

O'Reilly, Jessica (2017) An examination of how millennials in Ireland respond to emotionally charged music in television advertising. Masters thesis, Dublin, National College of Ireland.

O’Connor, Daire (2021) The Effects of Music in Television Advertising on Consumer’s Brand Perception, Brand Recall and Purchase Intention. Masters thesis, Dublin, National College of Ireland.

P

Pardesi, Prashant Deepak (2019) Identifying the elements that retain consumers on two-sided platforms after a privacy misconduct. Masters thesis, Dublin, National College of Ireland.

R

Rafferty, Gary (2011) A Framework for Location based advertising. Masters thesis, National College of Ireland.

Roberts, Lee (2018) How Digital Out-of-Home Contributes to Traditional Out-of-Home Advertising: An Exploratory Study from the Perspective of Irish Industry Practitioners. Masters thesis, Dublin, National College of Ireland.

S

Sachdeva, Chaitanya (2020) Creative strategies of advertising to break the barrier of advertisement avoidance on Youtube. Masters thesis, Dublin, National College of Ireland.

Seshappa, Aishwarya Sarma (2021) Impact of AI with the User’s Data regarding Facebook Business and Targeted Advertising in the United States in Tourism Industry. Masters thesis, Dublin, National College of Ireland.

Snopek, Klaudia (2017) The use of sexual appeal in fashion advertising: An examination how it influence men versus women. Masters thesis, Dublin, National College of Ireland.

Soler, Camila Franco (2019) Femvertising and postfeminism: An investigation of postfeminist female consumers’ engagement with femvertising-led campaigns. Masters thesis, Dublin, National College of Ireland.

Sterling-Byrne, Tara (2020) An exploration of how advertising fashion retail products (both offline & online) can affect self-esteem and body confidence in women who have experienced breast cancer. Masters thesis, Dublin, National College of Ireland.

T

Telford, Nikita (2013) Does nostalgic advertising have a positive effect on Irish consumers between the ages of 20-39 and over 40’s? Masters thesis, Dublin, National College of Ireland.

Towell, Lauren (2018) An Analysis of Sexualisation of Women in Fashion Advertisements Today from an Irish Female Millennials’ Perspective. Masters thesis, Dublin, National College of Ireland.

Tumsah, Amirah (2021) The Impact Social Media Influencers Have on Consumer Purchase Intentions: A Study Understanding the Influence Beauty Gurus Have on Younger Generations. Masters thesis, Dublin, National College of Ireland.

Twamley, Sean (2022) The perceived influence of gambling advertising on gambling attitudes amongst 18–29 year olds in Dublin. Masters thesis, Dublin, National College of Ireland.

W

White, Jamie (2019) How will the new alcohol legislation affect the advertising/sales within Ireland? Undergraduate thesis, Dublin, National College of Ireland.

Whooley, Declan (2013) Measurement and evaluation of online advertising campaigns : An exploratory examination of the Irish market. Masters thesis, Dublin, National College of Ireland.