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Drive Web Consulting: IEEE Requirements Specification Document

Andrei, Denisa (2022) Drive Web Consulting: IEEE Requirements Specification Document. Undergraduate thesis, Dublin, National College of Ireland.

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Drive Web Consulting is a marketing social media and web optimization platform created by the user, for the user. The primary objective and aim of Drive Web Consulting is to drive businesses, startups, and entrepreneurs towards success through providing a solution to effective web marketing and social media optimization at a reasonable budget. The secondary objective of Drive Web Consulting is to attract and encourage more people to start their own business or company through providing them with the correct tools and strategies to succeed.

Drive Web Consulting will work through a primary consultation process where the user's information, needs and goals will be considered, additionally the status and analytics of websites as well as all social media platforms will be displayed. The consultation will then lead to the formulation of preconceived strategies and plan of action such as potential campaigns, AdSense, promotions, collaborations etc. There will be four pricing plans available ranging from basic to complex which will cater to diverse needs as well as budgets, in the rare occasion that Drive Web Consulting fails to meet the goals and expectations of users there will be a 100% money back guarantee. Once the strategy and package are initiated the user will be able to monitor and track the status and key performance indicators of all their platforms every step of the way.

Today there are a few platforms currently on the market which can aid users in marketing and optimization such as google analytics, MailChimp and Hootsuite, however they are not directly equivalent to Drive Web Consulting. The market competitors currently available tend to solely focus on one marketing aspect such as social media in Hootsuite's case, however, with Drive Web Consulting all aspects of marketing and optimization are present on one platform, and the bulk of the challenging work is done by the platform as opposed to relying entirely on the user.

Alongside subject matter experts and stakeholders, the platform will be developed in a manner which will meet all expectations, requirements, and needs.

Through aggressive marketing and a thorough expansion plan, we aim to double profits by the end of the first year and quadruple profits by the end of the second year.

Item Type: Thesis (Undergraduate)
Subjects: Q Science > QA Mathematics > Electronic computers. Computer science
T Technology > T Technology (General) > Information Technology > Electronic computers. Computer science
H Social Sciences > HF Commerce > Marketing > e Marketing
H Social Sciences > HF Commerce > Marketing
Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4150 Computer Network Resources > The Internet > World Wide Web > Websites > Online social networks
T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Telecommunications > The Internet > World Wide Web > Websites > Online social networks
Divisions: School of Computing > Bachelor of Science (Honours) in Technology Management
Depositing User: Clara Chan
Date Deposited: 08 Aug 2022 12:06
Last Modified: 10 Aug 2022 11:58

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