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Leaning in or falling over? Epistemological liminality and the knowledges that make a market

Geiger, Susi and Gross, Nicole (2022) Leaning in or falling over? Epistemological liminality and the knowledges that make a market. Journal of Cultural Economy. ISSN 1753-0369 (In Press)

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This article describes the experiences of two market studies scholars who became involved in an Applied Research Centre aimed at developing a societally valuable market in digital health – an experience that ended in failure. We introduce the concept of epistemological liminality as a theoretical tool to problematise our own positionality as ‘market experts’ in this failed academic-industry-government collaboration around a concerned market. Liminality involved entering a transitional space–time in which our academic knowledge as market studies scholars was suspended, but where we failed to successfully move into a new epistemic space of ‘applied market studies’. This state of suspension – and frustration – is a cautionary tale for the difficulties of linking different (and often contradictory) epistemic communities that meet in applied research. We stop short of providing a moral to this market (non)performance tale, but we do highlight the need for openness and debate on the knowledges that come together to make a market in such collaborations.

Item Type: Article
Uncontrolled Keywords: Market studies; auto-ethnography; epistemological liminality; applied researchacademic-industry collaborations
Subjects: R Medicine > Healthcare Industry
H Social Sciences > HF Commerce > Marketing
Divisions: School of Business > Staff Research and Publications
Depositing User: Clara Chan
Date Deposited: 13 May 2022 09:10
Last Modified: 19 May 2022 13:54

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