The development and application of a qualitative approach to researching the marketing networks of small firm entrepreneurs

Hill, Jimmy, McGowan, Pauric and Drummond, Paula (1999) The development and application of a qualitative approach to researching the marketing networks of small firm entrepreneurs. Qualitative Market Research: An International Journal, 2 (2). pp. 71-81. ISSN 1352-2752

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Abstract

Outlines a qualitative methodology for researching in entrepreneurial small firms and through an application of this methodology to a group of five entrepreneurs, illustrates its appropriateness in explaining how such firms manage and develop their personal contact networks over the life cycle of an enterprise. Draws on the relevant literature to provide a contextual setting for the research. The research approach adopted is largely inductive and it resulted in the emergence of a theoretical model of network evolution for owner‐managed entrepreneurial small firms.

Item Type:	Article
Subjects:	H Social Sciences > HB Economic Theory > Entrepreneurship H Social Sciences > HF Commerce > Marketing H Social Sciences > HD Industries. Land use. Labor > Small Business Sector
Divisions:	School of Business > Staff Research and Publications
Depositing User:	Caoimhe Ní Mhaicín
Date Deposited:	08 Oct 2014 14:46
Last Modified:	08 Oct 2014 14:46
URI:	https://norma.ncirl.ie/id/eprint/1635

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