Contemporary Marketing: A High-tech SME’s Quest to Market and Grow (Doctorate Consortium Paper)

Gross, Nicole (2009) Contemporary Marketing: A High-tech SME’s Quest to Market and Grow (Doctorate Consortium Paper). In: 25th Industrial Marketing and Purchasing Group Conference. IMP Group, Marseilles, France.

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Item Type:	Book Section
Subjects:	H Social Sciences > HD Industries. Land use. Labor > Specific Industries > I.T. Industry H Social Sciences > HF Commerce > Marketing H Social Sciences > HD Industries. Land use. Labor > Small Business Sector
Divisions:	School of Business > Staff Research and Publications
Depositing User:	Tamara Malone
Date Deposited:	17 Feb 2023 09:52
Last Modified:	17 Feb 2023 11:31
URI:	https://norma.ncirl.ie/id/eprint/6191

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