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Marketing Planning in Entrepreneurial Small Firms

Hill, Jimmy, McGowan, Pauric and Fitzsimons, P (1996) Marketing Planning in Entrepreneurial Small Firms. In: The Small Business and Enterprise Development Conference, March 1996, University of Leeds, Leeds, UK. (Submitted)

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Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > HB Economic Theory > Entrepreneurship
H Social Sciences > HF Commerce > Marketing
H Social Sciences > HD Industries. Land use. Labor > Small Business Sector
Divisions: School of Business > Staff Research and Publications
Depositing User: Caoimhe Ní Mhaicín
Date Deposited: 09 Oct 2014 15:30
Last Modified: 30 May 2018 13:24
URI: https://norma.ncirl.ie/id/eprint/1650

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