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Marketing Education for Small Firm Entrepreneurs: A Work-based Approach

Maclaran, Pauline, McGowan, Pauric and Hill, Jimmy (1997) Marketing Education for Small Firm Entrepreneurs: A Work-based Approach. Marketing Education Review, 7 (3). pp. 39-45. ISSN 1052-8008

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This paper examines the concept of work-based learning and explores its suitability to the development of marketing knowledge in an entrepreneurially owner managed small firm. In particular it considers how the problems faced by an entrepreneur in the workplace can be integrated into a custom built curriculum to form a unique, valuable and formalized learning experience. The paper argues that knowledge gained in this way is not only valued and worthwhile but, in fact, might actually constitute a new branch of knowledge. To demonstrate the potential of work-based learning the paper examines how an existing program of marketing development for small firm entrepreneurs might be developed into a work-based program.

Item Type: Article
Subjects: H Social Sciences > HB Economic Theory > Entrepreneurship
H Social Sciences > HF Commerce > Marketing
H Social Sciences > HD Industries. Land use. Labor > Small Business Sector
Divisions: School of Business > Staff Research and Publications
Depositing User: Caoimhe Ní Mhaicín
Date Deposited: 08 Oct 2014 15:36
Last Modified: 08 Oct 2014 15:36

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