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Effective Marketing Education for SME Executives

Carson, David, McGowan, Pauric and Hill, Jimmy (1996) Effective Marketing Education for SME Executives. Marketing Education Review, 6 (2). pp. 59-70. ISSN 1052-8008

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This article hypothesizes that there is deficiency in marketing training provision and argues for a new and radical approach to developing marketing decision making in small firm owner managers. A case description is given of an exploratory program on "Effective-Marketing Development" that is based upon radical learning concepts of "Adapted" Marketing Technology Transfer, Marketing Networks, Marketing competencies; amid Joint Learning. This article concludes with a speculation on future developments.

Item Type: Article
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HD Industries. Land use. Labor > Small Business Sector
Divisions: School of Business > Staff Research and Publications
Depositing User: Caoimhe Ní Mhaicín
Date Deposited: 09 Oct 2014 15:22
Last Modified: 09 Oct 2014 15:22

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