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Understanding Marketing Management Competencies for Entrepreneurs

Hill, Jimmy and Campbell, P (1993) Understanding Marketing Management Competencies for Entrepreneurs. In: Marketing: Unity in Diversity, Proceedings of the 1994 Marketing Education Group Annual Conference. University of Ulster, pp. 507-508. ISBN 1859230016

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Item Type: Book Section
Subjects: H Social Sciences > HB Economic Theory > Entrepreneurship
H Social Sciences > HF Commerce > Marketing
Divisions: School of Business > Staff Research and Publications
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Depositing User: Caoimhe Ni Mhaicin
Date Deposited: 13 Oct 2014 09:02
Last Modified: 13 Oct 2014 09:02

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