-, Aivin Chakola (2022) The Impact of Social Media Influencer on the Buying Behaviour of Gen Z in India. Masters thesis, Dublin, National College of Ireland.
-, Alex Greenmount James (2023) Text Analysis of Russia and Ukraine War. Masters thesis, Dublin, National College of Ireland.
-, Shaik Nasir Vali (2022) Fake news detection using Deep Learning and Natural Language Processing. Masters thesis, Dublin, National College of Ireland.
Abdul Kareem, Syed Ebrahim (2023) Leveraging Transfer Learning Techniques for Homophobia and Transphobia Detection. Masters thesis, Dublin, National College of Ireland.
Adetayo, Adetola Oluwatomileyin (2022) The Impact of Social Media Marketing on Purchase Intention of Green Products in Nigeria. Masters thesis, Dublin, National College of Ireland.
Alaba, Adedoyin (2021) Detecting Spam Campaigns on Twitter Using Machine Learning Approach. Masters thesis, Dublin, National College of Ireland.
Alam, Muhammad Qaseem (2012) To investigate the scope of Social Network as Marketing Tool. Masters thesis, Dublin, National College of Ireland.
Alghazi, Mohammed (2022) The Impact of Social Media on the Prices of the Top Five Memecoins. Undergraduate thesis, Dublin, National College of Ireland.
Ali, Vasit, Muntean, Cristina Hava and Yaqoob, Abid (2024) Exploring the Impact of Social Media on Mental Health and Well-being: A Multi-Dimensional Analysis. In: The 2024 World Congress in Computer Science, Computer Engineering, and Applied Computing. American Council on Science and Education, Las Vegas, USA.
Ananth, Anusha (2023) Role of Social Media in Start-ups Success using Machine Learning Approaches: Twitter. Masters thesis, Dublin, National College of Ireland.
Andrei, Denisa (2022) Drive Web Consulting: IEEE Requirements Specification Document. Undergraduate thesis, Dublin, National College of Ireland.
Ayo-Akere, Nelson Seyi (2019) Towards an Effective Social Engineering susceptibility detection Model Using Machine Learning on the Online Social Network. Masters thesis, Dublin, National College of Ireland.
Baker, Dayna Sara (2018) The Impact of Social Media Influencers as an Advertising Source in the Beauty Industry from an Irish Female Millennials’ Perspective. Masters thesis, Dublin, National College of Ireland.
Bane, Deirdre and Lambert, Jonathan (2018) Facebook Quarterly Earnings - Exploring Soft Information through Tone Analysis. In: 21st Irish Academy of Management Annual Conference, 3rd-5th September 2018, University College Cork, Cork. (Submitted)
Bashar, Fasial (2017) EPL Analysis: Sentiment and Predictive Analysis: Technical Report. Undergraduate thesis, Dublin, National College of Ireland.
Behan, Emma (2015) Negative Reflections – How Social Media Affects Body Image Satisfaction in Irish Females. Masters thesis, Dublin, National College of Ireland.
Blay, Cian (2023) An Investigation on the relationship between social media, social anxiety, self-esteem. Undergraduate thesis, Dublin, National College of Ireland.
Boyd, Nicola (2019) Investigating the Association Between Social Media Influencers, Personality, Body-Esteem and Self-Esteem. Undergraduate thesis, Dublin, National College of Ireland.
Bukane, Nilesh Ramesh (2019) Identifying the Impact of Tweets on Kickstarter Campaign’s Funding Using Sentiment Analysis and Machine Learning Approach. Masters thesis, Dublin, National College of Ireland.
Burke, Nicole (2019) An exploration of the impact of social media usage on job performance and the implementation of social media policies at work: A study within the food and beverage industry in rural west Clare. Masters thesis, Dublin, National College of Ireland.
Burke, Shane (2015) Applying Machine Learning to Big Data using Social Media analysis to identify people with high intelligence. Masters thesis, Dublin, National College of Ireland.
Butuc, Alexandru Stefan (2023) The association between virtual reality-based social media and its effects on depression and social isolation compared to traditional social media users. Undergraduate thesis, Dublin, National College of Ireland.
Butuc, Alexandru Stefan (2023) The association between virtual reality-based social media and its effects on depression and social isolation compared to traditional social media users. [Dataset] (Submitted)
Byrne, Elaine (2021) A descriptive study from the perspective of employees working in the Ecommerce sector in Ireland into their use of the social networking site LinkedIn and its privacy concerns both online and in the workplace. Masters thesis, Dublin, National College of Ireland.
Byrne, Megan (2018) Work Performance and Work-Life Balance: To investigate if social media use by Generation Y employees negatively impacts their work performance and work-life balance. Masters thesis, Dublin, National College of Ireland.
Byrne, Rachel (2014) To examine the relationships that Irish Millennial consumers have with luxury brands and whether social media creates a greater emotional connection and influences purchase decisions. Masters thesis, Dublin, National College of Ireland.
Cahill, Sean (2011) Profiling and Indexing Application for use in Social Networks. Masters thesis, Dublin, National College of Ireland.
Carroll, Victoria (2021) The Impact of Social Media Influencers in the Cosmetic Sector based on 20 – 25-year-old Irish women. Masters thesis, Dublin, National College of Ireland.
Caton, Simon, Hall, Margeret and Weinhardt, Christof (2015) How do politicians use Facebook? An applied Social Observatory. Big Data & Society, 2 (2). ISSN 2053-9517
Chard, Kyle, Caton, Simon, Rana, Omer F. and Bubendorfer, Kris (2010) Social Cloud: Cloud Computing in Social Networks. In: IEEE 3rd International Conference on Cloud Computing (CLOUD), 2010. IEEE, pp. 99-106. ISBN 9780769541303
Cheung, Cho Fai Bartholomew (2021) Improving the privacy of Facebook users through browser plugin. Masters thesis, Dublin, National College of Ireland.
Chidi-Opara, Chukwudi Henry (2022) The Perception of Twitter Concerning Political Communication, Marketing of Products and Services, Brand Engagement and Freedom of Speech in Nigeria. Masters thesis, Dublin, National College of Ireland.
Chintakayala, Rupesh Sai Baba (2023) Detection of Twitter bot accounts using Deep Learning Techniques. Masters thesis, Dublin, National College of Ireland.
Chirayil Subhash, Sarath (2015) Personality Analysing on Watson Cloud by tracking the digital footprints of the user. Masters thesis, Dublin, National College of Ireland.
Chiriluta, Rares (2021) An exploration of how marketing technique and promotion via Instagram drives domestic tourism in Ireland. Masters thesis, Dublin, National College of Ireland.
Collins, Paula Maria (2023) Social Media Addiction, Body Image, Social Comparison, and Mental Health in Perimenopause. Undergraduate thesis, Dublin, National College of Ireland.
Cool, Martijn (2018) Topic modelling: Location-based offline advertising using Twitter. Masters thesis, Dublin, National College of Ireland.
Cooley, Georgina (2021) Has social media had a negative effect on millennial males’ ability to build and sustain romantic relationships? Masters thesis, Dublin, National College of Ireland.
Cozma, Oana (2017) Mapping Top Irish Brands outside Ireland - sentiment analysis - Technical Report. Undergraduate thesis, Dublin, National College of Ireland.
Crimmins, Vicki (2021) How Multi-Level Marketing distributors have adapted to the Covid-19 Pandemic. Undergraduate thesis, Dublin, National College of Ireland.
Curran, Eoin (2021) A Qualitative Investigation into how organisations use social media as a tool for the talent attraction of Generation Y. Masters thesis, Dublin, National College of Ireland.
Cyriac, Johney (2021) A study on ‘social media’ a digital marketing tool, influencing Indian international students to choose Ireland as a higher education destination. Masters thesis, Dublin, National College of Ireland.
Dalal, Ankita (2017) Tourist Destination Recommendation System Based on User Facebook Profile. Masters thesis, Dublin, National College of Ireland.
Darade, Vrushali Bhanudas (2023) Deep Learning and Natural Language Processing for Suicidal Ideation Using Instagram Posts. Masters thesis, Dublin, National College of Ireland.
Davi, Déborah Rêgo (2021) The Effects of Digital Influencers in Purchase Intentions - A detailed look at how Social Media impacts Consumer Decisions. Masters thesis, Dublin, National College of Ireland.
De Castro, Marisabel (2017) An Investigation of the Factors Driving Users to Engage with the Social Networking Site Facebook. Masters thesis, Dublin, National College of Ireland.
Deniyi Williams, Orla (2023) Social Media Marketing: Online Influence and it’s effect on Irish youth. Undergraduate thesis, Dublin, National College of Ireland.
Deshmukh, Nikhil Vishnupant (2023) Transfer Learning for Identification of disaster tweets using fine-tuning DistilBERT. Masters thesis, Dublin, National College of Ireland.
Doherty, Colm (2021) The impact of Instagram Influencers on the purchase intention of Centennials for holiday accommodation. Masters thesis, Dublin, National College of Ireland.
Doolan, Emma (2019) The Relationship Between Social Media Use, Loneliness and Social Isolation. Undergraduate thesis, Dublin, National College of Ireland.
Dooley, Aoife (2023) The Interaction between Social Media Addiction, Generational Grouping and Gender on an Individuals Quality of Life. Undergraduate thesis, Dublin, National College of Ireland.
Douglas, Conor (2018) Uncovering why Inbound Marketing has Become so Popular for Communication agencies. Masters thesis, Dublin, National College of Ireland.
Doyle, Jessica (2013) An exploratory study of Social media marketing and traditional media in the Irish Fashion Industry. Masters thesis, Dublin, National College of Ireland.
Driscoll, Keith (2018) Trendicator – Fashion Trend Detection: Technical Report. Undergraduate thesis, Dublin, National College of Ireland.
Duff, Karl (2017) An investigation into how the Primark brand use social media to influence the buying behaviour of Irish female customers. Masters thesis, Dublin, National College of Ireland.
Duffy, Aaron (2016) Technical Report: Own the Spot. Undergraduate thesis, Dublin, National College of Ireland.
Dukat, Christoph and Caton, Simon (2013) Towards the Competence of Crowdsourcees: Literature-based Considerations on the Problem of Assessing Crowdsourcees' Qualities. In: Third International Conference on Cloud and Green Computing (CGC), 2013. IEEE, pp. 536-540. ISBN 9780769551142
dos Santos Rocha, Claudio (2019) The impact of Instagram advertising in the development of brand attitudes amongst millennials coffee consumers in Ireland. Masters thesis, Dublin, National College of Ireland.
Edet, Emem Umoh (2021) The Impact of Social Media on Small and Medium Scale Enterprises Customer Relationship Management in Nigeria. Masters thesis, Dublin, National College of Ireland.
English, James (2017) Gradient Website: Technical Report. Undergraduate thesis, Dublin, National College of Ireland.
Erekosima, Okorinama Biokpo (2022) Impact of Social Media on Business Growth: a Study of Selected SMEs in Lagos State, Nigeria. Masters thesis, Dublin, National College of Ireland.
Farrell, Emlyn (2018) A Statistical Analysis of Twitter Sentiment vs Share Price: Technical Report. Undergraduate thesis, Dublin, National College of Ireland.
Fatokun, Akinyemi (2022) An investigation into the impact of social media networks on the Peer-to-peer lending landscape in Ireland. Masters thesis, Dublin, National College of Ireland.
Fearnon, Mollie Louise (2017) An Exploratory Study of the Motivations, Attitudes and Behaviours of Bloggers participating in sponsored brand collaborations. Masters thesis, Dublin, National College of Ireland.
Feeney, Liam (2021) A Study of the effects of web-based media platforms and how they can be of benefit for League of Ireland (LOI) football clubs in increasing fan loyalty/ engagement and fan community. Masters thesis, Dublin, National College of Ireland.
Feerick, Emma (2021) Body Dissatisfaction in Young Adults in Relation to Image-Centric Social Media Platforms. Undergraduate thesis, Dublin, National College of Ireland.
Fisher, Séaghan (2022) Personality Traits as Predictors for the Negative Psychological Effects of Instagram. Undergraduate thesis, Dublin, National College of Ireland.
Fitzgerald, Ciarán (2022) Marketing within the English Premier League: Has social media impacted the way EPL clubs’ market to consumers? Undergraduate thesis, Dublin, National College of Ireland.
Fogarty, Erin (2022) An Investigation of the Relationship Between Social Media Usage, Social Comparison and Self-Esteem. Undergraduate thesis, Dublin, National College of Ireland.
Foley, Andrew (2015) An exploration into the influencing ability of Social Media Marketing on Irish Millennial purchasing behavior. Masters thesis, Dublin, National College of Ireland.
Fox, Gavin (2013) Can restaurant marketers create positive electronic word-of-mouth through the use of social media? : An explorative study investigating the influence of consumer communications via social media. Masters thesis, Dublin, National College of Ireland.
Gandhi, Shriya (2021) Classifying the Insincere Questions using Transfer Learning. Masters thesis, Dublin, National College of Ireland.
Gilbert, Aoife (2019) The impact of social media use on the self-esteem levels of its users. Undergraduate thesis, Dublin, National College of Ireland.
Gimba, Faith Jemimah (2021) The role of social media marketing on the business performance of agricultural SMEs - A case study of four agricultural SMEs in Southwest Nigeria. Masters thesis, Dublin, National College of Ireland.
Goff, Darren (2021) What Impact has Social Media had on Entrepreneurship in the 21st Century? Undergraduate thesis, Dublin, National College of Ireland.
Goh, Woon Kit (2018) Social media advertising: An exploration of marketing technique and tools to combat ad-blocking and ad-avoidance. Masters thesis, Dublin, National College of Ireland.
Gorry, Rachel (2021) Body Image: The Impact of Social Media and Social Comparison on Young Women and Ethnic Differences. Undergraduate thesis, Dublin, National College of Ireland.
Gosavi, Shubham Ram (2022) Transformer based Detection of Sarcasm and it’s Sentiment in Textual Data. Masters thesis, Dublin, National College of Ireland.
Grasso, Gabriela (2021) Relationship Between Narcissism, Social Media Use and Time Spent on Social Media. Undergraduate thesis, Dublin, National College of Ireland.
Greene, Patricia (2013) Online Trust : An Investigation into the Privacy Attitudes and Awareness of Social Network Users in Ireland. Masters thesis, Dublin, National College of Ireland.
Gross, Nicole and Geiger, Susi (2023) A Multimethod Qualitative Approach to Exploring Multisided Platform Business Models in Health Care. Sage Research Methods: Business.
Guda, Kapardhi Kumar (2018) Sentiment Analysis of Tweets to Classify the Box Office Success of Movies. Masters thesis, Dublin, National College of Ireland.
Guilcher, Anne (2022) Using artificial intelligence techniques to analyse social media content on COVID-19 children vaccination programs. Masters thesis, Dublin, National College of Ireland.
Gupta, Bijender (2022) Classification of Toxic Comments using Knowledge Distillation. Masters thesis, Dublin, National College of Ireland.
Haas, Christian, Caton, Simon, Trumpp, Daniel and Weinhardt, Christof (2012) A simulator for social exchanges and collaborations — Architecture and case study. In: IEEE 8th International Conference on E-Science (e-Science), 2012. IEEE, pp. 1-8. ISBN 9781467344678
Hall, Margeret and Caton, Simon (2017) Am I who I say I am? Unobtrusive self-representation and personality recognition on Facebook. PLoS One, 12 (9). e0184417. ISSN 1932-6203
Hall, Margeret and Caton, Simon (2016) Online engagement and well-being at higher education institutes: A German case study. In: IFIP Networking Conference (IFIP Networking) and Workshops, 2016. IEEE, pp. 542-547. ISBN 9783901882838
Hall, Margeret, Caton, Simon and Weinhardt, Christof (2013) Well-Being’s Predictive Value: A Gamified Approach to Managing Smart Communities. In: Online Communities and Social Computing. Lecture Notes in Computer Science (8029). Springer Berlin Heidelberg, Berlin, pp. 13-22. ISBN 9783642393716
Hall, Margeret, Glanz, Stefan, Caton, Simon and Weinhardt, Christof (2013) Measuring Your Best You: A Gamification Framework for Well-Being Measurement. In: Third International Conference on Cloud and Green Computing (CGC), 2013. IEEE, pp. 277-282.
Hall, Margeret, Kimbrough, Steven O., Haas, Christian, Weinhardt, Christof and Caton, Simon (2012) Towards the gamification of well-being measures. In: IEEE 8th International Conference on E-Science (e-Science), 2012. IEEE, pp. 1-8. ISBN 9781467344678
Hall, Margeret, Mazarakis, Athanasios, Chorley, Martin and Caton, Simon (2018) Editorial of the Special Issue on Following User Pathways: Key Contributions and Future Directions in Cross-Platform Social Media Research. International Journal of Human-Computer Interaction, 34 (10). pp. 895-912. ISSN 1532-7590
Hall, Margeret, Mazarakis, Athanasios, Peters, Isabella, Chorley, Martin, Caton, Simon, Mai, Jens-Erik and Strohmaier, Markus (2016) Following User Pathways: Cross Platform and Mixed Methods Analysis in Social Media Studies. In: Proceedings of the 2016 CHI Conference Extended Abstracts on Human Factors in Computing Systems. ACM, New York, pp. 3400-3407. ISBN 9781450340823
Hargreaves, April (2022) Challenges in Using Social Media as a Recruitment Platform for an Unfunded Nationwide Online Survey: Irish Public’s Perception of the Disorders of Schizophrenia, Bipolar Disorder, and Autism. In: SAGE Research Methods: Doing Research Online. SAGE. ISBN 9781529799781
Hegarty, Annika (2019) An Investigation into the Relationship between Implicit Narcissism and Problematic Social Media Use. Undergraduate thesis, Dublin, National College of Ireland.
Hemedy, Melisa (2023) MyNCI: Student Information Tool: IEEE Website Requirements Specification Document. Undergraduate thesis, Dublin, National College of Ireland.
Higgins, Liam (2022) Classification of Airline Customer Sentiment Expressed in Twitter Tweets using Lexicons, Decision Tree, and Naïve Bayes. Masters thesis, Dublin, National College of Ireland.
Hines, Ryan (2021) An Investigation on Consumer Perception Towards Social Media Marketing in the Fashion Industry. Masters thesis, Dublin, National College of Ireland.
Hirbec, Michael (2012) What place do social medias take in the online marketing and advertising space? An exploratory case study of Facebook's marketing solutions. Masters thesis, Dublin, National College of Ireland.
Hogan, Josh (2021) The Effects Of Polarisation On Consumer Psychology And Purchasing Behaviour. Masters thesis, Dublin, National College of Ireland.
Hogan, Shannon (2018) Intensification of Materialism among adolescents in the Western World - The Digital Age. Masters thesis, Dublin, National College of Ireland.
Hutchison, Zoe (2023) The Implications of Social Media in Dietary Habits and Body Image; exploring Gender Differences. Undergraduate thesis, Dublin, National College of Ireland.
Hyland, Orla (2023) A qualitative investigation of people’s attitudes towards the use of trigger warnings on social media. Undergraduate thesis, Dublin, National College of Ireland.
Jain, Smit (2019) Analysing effect of Twitter, Oil Prices, Gold Prices and Foreign Exchange on S&P500 Using Machine Learning. Masters thesis, Dublin, National College of Ireland.
Jiang, Kai (2021) The Influence of e-WOM on Young Female Consumers’ Purchase Behaviour in the Cosmetic Industry in China. Masters thesis, Dublin, National College of Ireland.
Jide, Oluwaseun Temitayo (2022) Social Media Influencer Marketing: Impact on Perceived Authenticity, Trust, and Purchase Intention Amongst Female Cosmetic Consumers in Nigeria. Masters thesis, Dublin, National College of Ireland.
Joshi, Swapn (2017) Aspect based sentiment analysis for United States of America Airlines. Masters thesis, Dublin, National College of Ireland.
Kalu, Felicia (2019) The Impact Of Social Media Influencer Marketing On Purchase Intention From An Irish Male Millennial’s Perception: A Case Study Of Irish Fashion Industry. Masters thesis, Dublin, National College of Ireland.
Kammu, Deborah Ebbu (2022) Research on Negative Post Identification in the Regional Language (Hindi). Masters thesis, Dublin, National College of Ireland.
Kaur, Tarleen (2021) Influence of Parasocial Relationships Over Social Media on Food Purchase Behavior Amongst Indian Millennials. Masters thesis, Dublin, National College of Ireland.
Kavanagh, Louise (2022) Social Media as a Coping Mechanism during COVID-19 and Anxiety re-entering Social Situations. Undergraduate thesis, Dublin, National College of Ireland.
Keane, Aishling (2021) The Relationship Between Social Networking Sites and Trait Procrastination. Undergraduate thesis, Dublin, National College of Ireland.
Kelly, Brian (2018) Are consumers using gym memberships and consuming protein products in order to create the perfect body so that they can project this image on social media? Masters thesis, Dublin, National College of Ireland.
Kelly, Laura (2021) Selfie or Selfish? The Relationship Between Social Media Use and Narcissism Levels. Undergraduate thesis, Dublin, National College of Ireland.
Kelly, Tomas (2012) The effect of social media platforms on recruitment methods and activities of recruiters in Ireland. Masters thesis, Dublin, National College of Ireland.
Kenneally, Orla (2021) The Ethical Concerns Surrounding Employers Viewing Employees Social Media Profiles in the Recruitment Process. Is this Information Considered in Hiring Decisions? Masters thesis, Dublin, National College of Ireland.
Kugler, Kai, Chard, Kyle, Caton, Simon, Rana, Omer F. and Katz, Daniel S. (2013) Constructing a Social Content Delivery Network for eScience. In: IEEE 9th International Conference on eScience (eScience), 2013. IEEE, pp. 350-356. ISBN 9780769550831
Kumari, Apurva (2022) Exploration of the Most Preferred Social Media for the Fashion Business Practices. Masters thesis, Dublin, National College of Ireland.
Lawless, Ellen Malone (2021) Investigating the Relationship Between Social Media Usage, Self-Esteem and Body Image Dissatisfaction; Gender Differences. Undergraduate thesis, Dublin, National College of Ireland.
Maiben, Séan (2021) Gender differences in the relationship between social media usage; social comparison and social anxiety level. Undergraduate thesis, Dublin, National College of Ireland.
Maldonado Baracaldo, Maria Camila (2023) Use of Social Media Tools within Project Management Teams: Benefits, Drawbacks and Effective Implementation. Masters thesis, Dublin, National College of Ireland.
Mamman, Jacob (2023) Sentiment Analysis on Covid-19 Booster shots Vaccinations. Masters thesis, Dublin, National College of Ireland.
Matele, Mahesh Arjun (2021) A recommender systems and social networking approach to alleviate the issue of cold start. Masters thesis, Dublin, National College of Ireland.
McGahey, Luke (2019) The Relationship Between Personality Traits and Social Media Use. Undergraduate thesis, Dublin, National College of Ireland.
McGrath, Chloe (2021) An Investigation of the Relationship Between Female Body Esteem, Single-Sex Versus Mixed-Sex School and Social Media Usage. Undergraduate thesis, Dublin, National College of Ireland.
Meaney, Jonathan (2011) TwoBrains, the learning enabled social network(LESN). Masters thesis, Dublin, National College of Ireland.
Merrigan, Nathan (2021) Social Media Marketing and its effectiveness among Irish SMEs in the hospitality Industry. Masters thesis, Dublin, National College of Ireland.
Molloy, Ruth (2016) Facebook; changing more than just statuses? A Study investigating relationships between Facebook use and levels of self-esteem and loneliness. Undergraduate thesis, National College of Ireland.
Mooney, Rachael (2018) The Impact of Social Media and Social Media Influencers on Millennials Motivation Towards Gym usage. Masters thesis, Dublin, National College of Ireland.
Moore, Joe (2021) Social Value, Content Value and Infinite Scroll’s Roles Towards Instagram Capturing Millennial Users in a State of Flow. Masters thesis, Dublin, National College of Ireland.
Morris, Paula Louise (2018) An Investigation into Whether the Social Media Efforts of Businesses in the Beauty Industry Influence the Purchase Intent of Irish Females. Masters thesis, Dublin, National College of Ireland.
Mukherjee, Tanusree (2023) A study on: How ‘social media’ a digital marketing strategy, influences Indian international students’ decision to study abroad in Ireland. Masters thesis, Dublin, National College of Ireland.
Mundalik, Aishwarya (2018) Aspect Based Sentiment Analysis Using Data Mining Techniques Within Irish Airline Industry. Masters thesis, Dublin, National College of Ireland.
Murdoch, Liam (2017) Exploring the relationship between brands and Social media influencers from an Irish perspective. Masters thesis, Dublin, National College of Ireland.
Murphy, Caolán (2020) Social Media Use, Thinking Styles and Perceptions of Fake News. Undergraduate thesis, Dublin, National College of Ireland.
Murphy, Carla (2021) The Impact of Influencer Marketing on Fast Fashion Purchase Intentions from an Irish Female Millennial’s Perspective. Masters thesis, Dublin, National College of Ireland.
Murphy, David (2018) Prediction of Loan Defaulters in Micro Finance Using Social Network Data. Masters thesis, Dublin, National College of Ireland.
Murray, Graham (2017) Exograph: Making social network analysis available to everyone. A social network analysis platform in the cloud: Technical Report. Undergraduate thesis, Dublin, National College of Ireland.
Murugesan, Manoj Kumar (2019) Comparative Analysis of Machine learning Algorithms using NLP Techniques in Automatic Detection of Fake News on Social Media Platforms. Masters thesis, Dublin, National College of Ireland.
Nagarajan, Vinitha (2017) A critical analysis of Sampling Techniques for imbalanced data classification: An application to Social Media. Masters thesis, Dublin, National College of Ireland.
Nalkesen, Ezgi (2012) The Impact of Social Networks on the Selection Phase of Recruitment. Masters thesis, Dublin, National College of Ireland.
Nastasa, Stephan (2021) Investigating the Relationship Between Social Media Usage and Internet Gaming on Poor Sleep Quality; Gender Differences. Undergraduate thesis, Dublin, National College of Ireland.
Nicholson, Emma (2020) Investigating the Relationship Between Social Media and Social Comparison on Body Image; Gender Differences. Undergraduate thesis, Dublin, National College of Ireland.
O'Brien, Jennifer (2022) The impact of social media on the consumer decision-making process in the gaming industry. An analysis on male and female gamers in Ireland between the ages of 20-35. Masters thesis, Dublin, National College of Ireland.
O'Grady, Elaine (2019) Social Media: A Qualitive Research Study Undertaken to Understand the Effects of Social Media, on Mental Health, in Society Today. Undergraduate thesis, Dublin, National College of Ireland.
O'Grady, Robert (2012) Technical Report: Serv-Otel. Undergraduate thesis, National College of Ireland.
O'Rourke, Adam (2019) Problematic Social Media Use and Depression/Anxiety: The moderating role of Social Safeness. Undergraduate thesis, Dublin, National College of Ireland.
O'Sullivan, Aoife (2017) The relationship between personality and social media: A study of Irish undergraduate students. Undergraduate thesis, Dublin, National College of Ireland.
Ochoa Aparicio, Rocio de los Angeles (2022) The impact of nudging on social media and email content to influence the buying decision process: An exploratory study of B2B. Masters thesis, Dublin, National College of Ireland.
Ololade, Olabode (2018) Towards a Conceptual Model for Mitigating against Social Engineering on the Online Social Network (OSN). Masters thesis, Dublin, National College of Ireland.
Oluwarotimi, Afolabi Praise (2021) Ascertaining the Impact of Social Media Marketing on SMEs Brand Awareness in Ireland: Case studies of Johnston Mooney & Obrien and Glenisk. Masters thesis, Dublin, National College of Ireland.
Orjiewulu, Uzokwe Ajuluchukwu (2010) Social Networking Sites: Does the use Ning as a collaboration and learning tool in second level education improve student's academic performance? Masters thesis, Dublin, National College of Ireland.
Ozer, Sinem (2012) The Effect of Social Media on Consumer Buying Decision Process. Masters thesis, Dublin, National College of Ireland.
O’Connor, Michelle (2022) Factors predicting the sharing of Covid 19 misinformation among social media users in Ireland. Undergraduate thesis, Dublin, National College of Ireland.
O’Neill, Denisha (2021) Investigating the Relationship Between Social Media and Photo-Editing on Anxiety, Depression and Self-Esteem. Undergraduate thesis, Dublin, National College of Ireland.
O’Sullivan, Megan (2021) The impact of exposure to luxury brands on social media on self-esteem, conformity, and the counterfeit market. Masters thesis, Dublin, National College of Ireland.
Parab, Nikita Nitin (2019) Twitter Rumour Detection using Temporal Property of Tweets. Masters thesis, Dublin, National College of Ireland.
Pardesi, Prashant Deepak (2019) Identifying the elements that retain consumers on two-sided platforms after a privacy misconduct. Masters thesis, Dublin, National College of Ireland.
Pattanayak, Akanksha (2019) Influence of social media on job seeking behavior of post graduate students – understanding recruiter’s perspective. Masters thesis, Dublin, National College of Ireland.
Pilankar, Yash (2022) Human Rights Violation Detection on Social Media. Masters thesis, Dublin, National College of Ireland.
Pilankar, Yash, Haque, Rejwanul, Hasanuzzaman, Mohammed, Stynes, Paul and Pathak, Pramod (2022) Detecting Violation of Human Rights via Social Media. In: Proceedings of CSR-NLP I @LREC 2022. European Language Resources Association (ELRA), pp. 40-45. ISBN 979-10-95546-89-4
Plunkett, Frances (2013) To explore the efficacy of Facebook as a platform for a stage matched smoking cessation intervention – a netnography. Masters thesis, Dublin, National College of Ireland.
Pogorzelski, Grzegorz (2017) An examination of social media on body imagine, a perspective of a male body builder in Ireland. Masters thesis, Dublin, National College of Ireland.
Porras, Gustavo (2019) Social Mood Impact on Financial Decision Making: A Study of Twitter Sentiment on Stock Index Volume. Masters thesis, Dublin, National College of Ireland.
Prakash, Adjitesh, Caton, Simon and Haas, Christian (2019) Utilizing Social Media For Lead Generation. In: Proceedings of the 52nd Hawaii International Conference on System Sciences 2019. University of Hawai'i at Manoa, pp. 2304-2313. ISBN 9780998133126
Prakash, Ajitesh (2016) Utilizing Social Media for Lead Generation. Masters thesis, Dublin, National College of Ireland.
Prejban, Alexandru (2021) Exploring the Relationship Between Social Media Usage Social Comparison and Self Objectification on Appearance Anxiety: Gender Differences. Undergraduate thesis, Dublin, National College of Ireland.
Quinn, Carla (2022) Investigating Body Image, Eating Attitudes, and Social Media Usage in College Students in Ireland. Undergraduate thesis, Dublin, National College of Ireland.
Raguragui, Marwa (2023) Investigating the Impact of Social Media on Body Satisfaction and Self-Esteem in Muslim Females. Undergraduate thesis, Dublin, National College of Ireland.
Rana, Omer F. and Caton, Simon (2010) Business Models for On-line Social Networks: Challenges and Opportunities. International Journal of Virtual Communities and Social Networking (IJVCSN), 2 (3). ISSN 1942-9029
Ransing, Snehal Nagnath (2023) Brand Reviews of e-wallet applications using Twitter sentiments. Masters thesis, Dublin, National College of Ireland.
Rasheed, Oluwadamilare (2016) An investigation into the Implementation of Social Customer Relationship Management in the Dublin Hotel Industry. Masters thesis, Dublin, National College of Ireland.
Reck, Thomas (2016) Mindfulness in Modernity- A bootstrapped mediation analysis concerning: mindfulness, stressed mood, depressed mood, anxious mood, procrastination and social media reliance. Undergraduate thesis, National College of Ireland.
Redmond, Kate (2019) An Investigation into the Relationship between Social Media and Alcohol Consumption. Undergraduate thesis, Dublin, National College of Ireland.
Reid, Darren (2013) Facing up to Facebook et al. : An Investigation into the Emergence of Social Media as a Tool for Both Consumers and Business. Masters thesis, Dublin, National College of Ireland.
Reilly, Oliver (2012) The Investment Industry and Social Media. Masters thesis, Dublin, National College of Ireland.
Richardson, Lauren (2023) The Influence social media has on luxury brands within fashion. Undergraduate thesis, Dublin, National College of Ireland.
Rickard, Michael (2021) Values of Social Media within Irish SMEs: Methodological approaches used to understand the return on investment (ROI) of social media. Masters thesis, Dublin, National College of Ireland.
Risa, Hanne Cecilia (2018) An Examination of Millennials´ Use of Social Networking Sites in Job Search. Masters thesis, Dublin, National College of Ireland.
Roche, Kelsey (2021) An Explorative Study of the Impact Peer Influence on Social Media has on Donation Behaviour, specifically towards Social Movement Non-Profit Organisations. Masters thesis, Dublin, National College of Ireland.
Sacristan Alvarez, Jose Alberto (2016) Technical Report: StoryTellerApp: Tell your story to the world. Undergraduate thesis, Dublin, National College of Ireland.
Sadavrati, Dhruv (2020) Are Luxury Fashion Brands Successfully Incorporating Social Media Influencers On Instagram To Create A Positive Influence On Millennials’ Purchasing Patterns? An Irish Consumer Study. Undergraduate thesis, Dublin, National College of Ireland.
Sahal, Ravi (2023) Predicting Optimal Cryptocurrency using Social Media Sentimental Analysis. Masters thesis, Dublin, National College of Ireland.
Sarvaiya, Jinal Jaisukh (2022) Multilingual Text Analysis using Natural Language Processing and Transfer Learning. Masters thesis, Dublin, National College of Ireland.
Schaeffer, Lynn Mascha (2019) Consumer Perceived Socially Mediated Authenticity of Human Brands. Masters thesis, Dublin, National College of Ireland.
Seshappa, Aishwarya Sarma (2021) Impact of AI with the User’s Data regarding Facebook Business and Targeted Advertising in the United States in Tourism Industry. Masters thesis, Dublin, National College of Ireland.
Sharma, Kunal (2017) Cyberbullying Score Classification Using Machine Learning Techniques. Masters thesis, Dublin, National College of Ireland.
Shekhawat, Bhupender Singh (2019) Sentiment Classification of Current Public Opinion on BREXIT: Naïve Bayes Classifier Model vs Python’s TextBlob Approach. Masters thesis, Dublin, National College of Ireland.
Shrivas, Rohit Kumar (2021) To what extent NLP with RNN and Transformer Based Deep Neural Network can be used to classify Insincere questions on Quora. Masters thesis, Dublin, National College of Ireland.
Siddique, Saad (2017) Predicting Highest Facebook Reaction Count through News Articles. Masters thesis, Dublin, National College of Ireland.
Stafford, Ruby (2022) Factors Influencing Academic Procrastination in College Students during the COVID-19 Pandemic. Undergraduate thesis, Dublin, National College of Ireland.
Sung, Junhyeok (2021) YouTube factors that Millennials living in Ireland find important when deciding whether to buy electronic products. Masters thesis, Dublin, National College of Ireland.
Swamy, Rachana Devnur (2022) Analysis of suicide ideation documents posted on Twitter using an NLP classifier. Masters thesis, Dublin, National College of Ireland.
Tecassala, Vela (2013) The use of Social Networking Sites as a tool for employers in screening job candidates during the recruiting process : The ethical dilemma. Irish perspective. Masters thesis, Dublin, National College of Ireland.
Thapa, Abhinav (2023) Sentiment Analysis On Juvenile Delinquency Using BERT Embeddings. Masters thesis, Dublin, National College of Ireland.
Titus, Tatiana (2016) Generation Y: Using Social Media for Job Searching?: An exploratory study of how Generation Y job seekers use social media to fulfil their job searching needs. Masters thesis, Dublin, National College of Ireland.
Toriola, Adebayo J. (2021) Prediction of Bitcoin Prices Using Deep learning and Sentiment Analysis Based on Bitcoin Tweets. Masters thesis, Dublin, National College of Ireland.
Tumsah, Amirah (2021) The Impact Social Media Influencers Have on Consumer Purchase Intentions: A Study Understanding the Influence Beauty Gurus Have on Younger Generations. Masters thesis, Dublin, National College of Ireland.
Uzodinma, Chukwuma Daniel (2021) The Influence of Social Media on Buying Behaviour of Consumers in Lagos State, Nigeria. Masters thesis, Dublin, National College of Ireland.
Villalba, Lucas (2022) Irish Business Predictions by Twitter Data Mining: Technical Report. Undergraduate thesis, Dublin, National College of Ireland.
Voltolini, Eduardo Cesar (2019) People trust in people: How Instagram has changed the way in which women from the Millennial generation in Ireland are influenced by beauty brands for purchasing decision. Masters thesis, Dublin, National College of Ireland.
Wahane, Ankur (2019) Impact of Social Media Micro-influencer on the Buying Behavior of lifestyle Product of Irish Millennials. Masters thesis, Dublin, National College of Ireland.
Wall, Luke (2022) The relationship between social media advertising factors and purchase intentions amongst millennials in Ireland: a quantitative study. Masters thesis, Dublin, National College of Ireland.
Whearity, Steven (2022) Investigating the effects of social media usage, maternal & individual education, and household income on levels of conspiratorial belief. Undergraduate thesis, Dublin, National College of Ireland.
Wolmer, Felipe C. (2012) The Impact of Social Media in the Recruitment Process: An Employers’ Perspective. Masters thesis, Dublin, National College of Ireland.
Xu, Xiyao (2019) Analysing the impact of social media on online shopping platform sales by using sentiment analysis with text mining. Masters thesis, Dublin, National College of Ireland.
Yesudas, Antony (2022) A Machine Learning Framework to Predict Depression, Anxiety and Stress. Masters thesis, Dublin, National College of Ireland.
Zuniga Rendon, Marisol (2018) To examine the relationship between Millennials and social media regarding brand loyalty. To determine which factors are the drivers on social media to build brand loyalty among Millennials. Masters thesis, Dublin, National College of Ireland.
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