Feeney, Liam (2021) A Study of the effects of web-based media platforms and how they can be of benefit for League of Ireland (LOI) football clubs in increasing fan loyalty/ engagement and fan community. Masters thesis, Dublin, National College of Ireland.
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Abstract
The FAI are the governing body for football in Ireland. It encompasses all aspects of football from schoolboy leagues to semi-professional/ professional teams. The League of Ireland (LOI) represent the semi-professional/ professional teams who play in two leagues. This paper aims to test whether The FAI and League of Ireland premier division clubs are using web based platforms effectively for fan engagement, fan loyalty and fan community.
A detailed literature evaluation explains the elements obtained from multiple sources broken into headings :
1. League of Ireland Research
2. The use of media in larger leagues
3. Rationale for the current research
4. Fan Engagement
5. Fan Loyalty
6. Fan Communities/Fan Experience
Method
The researcher will be conducting a quantitative approach by use of an online survey open for a month through google forms.
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