A Study of the effects of web-based media platforms and how they can be of benefit for League of Ireland (LOI) football clubs in increasing fan loyalty/ engagement and fan community

Feeney, Liam (2021) A Study of the effects of web-based media platforms and how they can be of benefit for League of Ireland (LOI) football clubs in increasing fan loyalty/ engagement and fan community. Masters thesis, Dublin, National College of Ireland.

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Abstract

The FAI are the governing body for football in Ireland. It encompasses all aspects of football from schoolboy leagues to semi-professional/ professional teams. The League of Ireland (LOI) represent the semi-professional/ professional teams who play in two leagues. This paper aims to test whether The FAI and League of Ireland premier division clubs are using web based platforms effectively for fan engagement, fan loyalty and fan community.

A detailed literature evaluation explains the elements obtained from multiple sources broken into headings :

1. League of Ireland Research
2. The use of media in larger leagues
3. Rationale for the current research
4. Fan Engagement
5. Fan Loyalty
6. Fan Communities/Fan Experience

Method
The researcher will be conducting a quantitative approach by use of an online survey open for a month through google forms.

Item Type:	Thesis (Masters)
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure > Sports > Soccer Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4150 Computer Network Resources > The Internet > World Wide Web > Websites > Online social networks T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Telecommunications > The Internet > World Wide Web > Websites > Online social networks G Geography. Anthropology. Recreation > GV Recreation Leisure > Sports
Divisions:	School of Business > Master of Science in Marketing
Depositing User:	Clara Chan
Date Deposited:	18 Feb 2022 10:36
Last Modified:	18 Feb 2022 10:36
URI:	https://norma.ncirl.ie/id/eprint/5465

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