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An Investigation of the Relationship Between Social Media Usage, Social Comparison and Self-Esteem

Fogarty, Erin (2022) An Investigation of the Relationship Between Social Media Usage, Social Comparison and Self-Esteem. Undergraduate thesis, Dublin, National College of Ireland.

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Abstract

Aims: The current study attempts to understand the relationship between social media usage, social comparison and self-esteem levels in young adult women in Ireland. The aim of this study was to examine the levels of social media usage and social comparison and how it affected self-esteem.

Method: An online survey was administered to participants n = 81 through social media which included several questionnaires such as The Rosenberg Self-Esteem Scale, the INCOM Scale and a social media engagement questionnaire.

Results: The results showed that higher levels of social comparison were associated with lower levels of self-esteem and had a 27% variance in common. Social media usage and self-esteem showed a moderate correlation and shared 9% of variance in common. Levels of social media engagement did not have an association with social comparison levels.

Conclusion: The findings of this study suggest that individuals with a higher volume of social comparison have a lower self-esteem, but similar studies would benefit from a larger and more diverse sample size in order to get more accurate findings. Social media engagement did not affect levels of social comparison levels.

Item Type: Thesis (Undergraduate)
Subjects: B Philosophy. Psychology. Religion > Psychology
Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4150 Computer Network Resources > The Internet > World Wide Web > Websites > Online social networks
T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Telecommunications > The Internet > World Wide Web > Websites > Online social networks
Divisions: School of Business > BA (Honours) in Psychology
Depositing User: Clara Chan
Date Deposited: 11 Jul 2022 12:14
Last Modified: 11 Jul 2022 12:14
URI: https://norma.ncirl.ie/id/eprint/5640

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