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Relationship Between Narcissism, Social Media Use and Time Spent on Social Media

Grasso, Gabriela (2021) Relationship Between Narcissism, Social Media Use and Time Spent on Social Media. Undergraduate thesis, Dublin, National College of Ireland.

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The present study examined the relationship between narcissism including vulnerable and grandiose narcissism and the time spent on social media, after controlling for gender, age, and motivations of use of social media. Narcissism is a complex phenomenon studied across different psychology subfields, characterised by wide spectrum of behaviours such as a massive sense of self-importance arrogance, and callous defence of one’s self-image as perfect, with a constant need for validation and flattery. The relationship between narcissism and social media use have been studied since first social media websites were launched. Social network platforms (SNSs) are defined as a web-based services where individuals engage and connect with other users within the system. The method of non-probability sampling was used to recruit the participants through different social media networks, such as WhatsApp, Facebook, and Messenger (n = 39). A quantitative approach was adopted to collect the data through an online questionnaire produced using a survey builder, Google Forms. There was no relationship found between the variables, however there was a relationship found among the following motivations factors: information exchange, conformity, new connections, recreation, and escapism, and a relationship between narcissistic scores and the motivations factor experimentation. These findings expand on previous research in relation to individual’s motivations to use social media and further our understanding of narcissism and motivations to use social media.

Item Type: Thesis (Undergraduate)
Subjects: B Philosophy. Psychology. Religion > Psychology
Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4150 Computer Network Resources > The Internet > World Wide Web > Websites > Online social networks
T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Telecommunications > The Internet > World Wide Web > Websites > Online social networks
Divisions: School of Business > BA (Honours) in Psychology
Depositing User: Clara Chan
Date Deposited: 31 Aug 2021 14:17
Last Modified: 16 Sep 2021 16:35

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