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A Qualitative Investigation into how organisations use social media as a tool for the talent attraction of Generation Y

Curran, Eoin (2021) A Qualitative Investigation into how organisations use social media as a tool for the talent attraction of Generation Y. Masters thesis, Dublin, National College of Ireland.

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Abstract

Technology has enhanced the way we communicate and work on a massive scale. However, never before has such transparency been available from employers and those looking to enter the workforce. As a result, employers must carefully conduct employer branding to appear attractive employers on social media platforms. This impact the way people view a given company and ultimately affects their overall reputation.

Due to the changing rate of technological advancements, research in this field has been scarce. There have been relevant studies from which information will be drawn on HR practices, Generation Y, and social media use. However, as none of these studies has been conducted recently, this research aims to bridge that gap.

A qualitative approach was taken through the means of semi-structured interviews. Five participants took part in the research and provided information on areas of their professions. Semi- structured interviews allowed for opinions of the participants to be considered and allowed for open ended questions to be asked. As a result of gathering the data, thematic analysis was employed to identify the four common themes.

The conclusions that were drawn related to organisations not necessarily conducting any specific measures to attract members of Generation Y from social media. A limitation of this study may have been the sample size.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management > Recruitment > E-Recruitment
Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4150 Computer Network Resources > The Internet > World Wide Web > Websites > Online social networks
T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Telecommunications > The Internet > World Wide Web > Websites > Online social networks
Divisions: School of Business > Master of Arts in Human Resource Management
Depositing User: Clara Chan
Date Deposited: 21 Jan 2022 12:33
Last Modified: 21 Jan 2022 12:33
URI: https://norma.ncirl.ie/id/eprint/5304

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