An investigation of the Impact of Instagram Advertising on the Decision-Making Process of International Students Considering Third-Level Education in Dublin

Rivera Malpica, Alby Yolanda (2024) An investigation of the Impact of Instagram Advertising on the Decision-Making Process of International Students Considering Third-Level Education in Dublin. Masters thesis, Dublin, National College of Ireland.

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Abstract

This study investigates how Instagram ads affect international students' choices considering going to college in Dublin. As digital communication changes the way people choose to learn, Instagram, which is visual and engaging, is a vital tool for drawing potential students. The main goals of this study were to look into how digital communication with schools affects students, how Instagram helps bring international students to Dublin, how Instagram ads affect international students' choices of university and course, and how much international students interact with Instagram. The study uses conversations with potential students to show that Instagram significantly impacts student decisions through visual material, interaction with school profiles, and personal recommendations. These results show how vital strategic Instagram marketing is for educational organizations and give valuable tips for making digital marketing plans more effective. This study helps us understand how the role of social media is changing in marketing for foreign education and gives schools a way to improve their outreach.

This study investigates how Instagram ads affect international students' choices considering going to college in Dublin. As digital communication changes the way people choose to learn, Instagram, which is visual and engaging, is a vital tool for drawing potential students. The main goals of this study were to look into how digital communication with schools affects students, how Instagram helps bring international students to Dublin, how Instagram ads affect international students' choices of university and course, and how much international students interact with Instagram. The study uses conversations with potential students to show that Instagram significantly impacts student decisions through visual material, interaction with school profiles, and personal recommendations. These results show how vital strategic Instagram marketing is for educational organizations and give valuable tips for making digital marketing plans more effective. This study helps us understand how the role of social media is changing in marketing for foreign education and gives schools a way to improve their outreach.

Item Type:	Thesis (Masters)
Supervisors:	Name Email Bane, Michael UNSPECIFIED
Subjects:	L Education > LB Theory and practice of education > LB2300 Higher Education H Social Sciences > HF Commerce > Marketing > Advertising H Social Sciences > HF Commerce > Marketing > Consumer Behaviour D History General and Old World > DA Great Britain > Ireland > Dublin Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4150 Computer Network Resources > The Internet > World Wide Web > Websites > Online social networks T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Telecommunications > The Internet > World Wide Web > Websites > Online social networks
Divisions:	School of Business > Master of Science in Marketing
Depositing User:	Ciara O'Brien
Date Deposited:	14 Aug 2025 11:07
Last Modified:	14 Aug 2025 11:07
URI:	https://norma.ncirl.ie/id/eprint/8533

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