Items where Subject is "e Marketing"

Article

Durkin, Mark, Filbey, Leanne and McCartan-Quinn, Danielle (2014) Marketing to the mature learner: exploring the role of web communications. The Service Industries Journal, 34 (1). pp. 56-70. ISSN 1743-9507

Hill, Jimmy and Scott, Terri (2004) A consideration of the roles of business intelligence and e-business in management and marketing decision making in knowledge-based and high-tech start-ups. Qualitative Market Research: An International Journal, 7 (1). pp. 48-57. ISSN 1352-2752

Thesis

Andrei, Denisa (2022) Drive Web Consulting: IEEE Requirements Specification Document. Undergraduate thesis, Dublin, National College of Ireland.

Bakare, Abiola (2023) GroomPersona: Salon Finder. Undergraduate thesis, Dublin, National College of Ireland.

Barve, Yash Dilip (2023) Assessing the Impacts of Digital Marketing and Sponsorship on the Football Industry as a Business and Their Implications on Fan Engagement. Masters thesis, Dublin, National College of Ireland.

Bedi, Anushka (2020) Instagram and its influence on impulse purchases amongst the youth of Mumbai, India. Masters thesis, Dublin, National College of Ireland.

Buffini, Maeve (2016) An Investigation of how Students and Recent Graduates use Digital Marketing Tools throughout their Search for Employment. Masters thesis, Dublin, National College of Ireland.

Butterly, Orla (2012) RDFa Can Help An Online Marketing Strategy in Terms of Search Engine Optimisation. Masters thesis, Dublin, National College of Ireland.

Carroll, Emma (2020) What role does Instagram have on the purchase intention of luxury fashion in the Irish context? Masters thesis, Dublin, National College of Ireland.

Chiriluta, Rares (2021) An exploration of how marketing technique and promotion via Instagram drives domestic tourism in Ireland. Masters thesis, Dublin, National College of Ireland.

Cyriac, Johney (2021) A study on ‘social media’ a digital marketing tool, influencing Indian international students to choose Ireland as a higher education destination. Masters thesis, Dublin, National College of Ireland.

Davi, Déborah Rêgo (2021) The Effects of Digital Influencers in Purchase Intentions - A detailed look at how Social Media impacts Consumer Decisions. Masters thesis, Dublin, National College of Ireland.

Dempsey, Eimear (2016) Betting on Guerrilla Marketing: An Investigation of the Impact of Outdoor Guerrilla Advertising by Paddy Power on the Brand Engagement of Irish Male Millennials. Masters thesis, Dublin, National College of Ireland.

Devagiri, Jaya Mani Deepika (2020) The Effect of Social Media on Consumer Buying Decision Process of Technology goods. Masters thesis, Dublin, National College of Ireland.

Douglas, Conor (2018) Uncovering why Inbound Marketing has Become so Popular for Communication agencies. Masters thesis, Dublin, National College of Ireland.

Doyle, Jessica (2013) An exploratory study of Social media marketing and traditional media in the Irish Fashion Industry. Masters thesis, Dublin, National College of Ireland.

Duggan, Ellen (2021) How does the promotion of fast fashion through influencer marketing on Instagram impact Millennial’s purchase intentions, from an Irish female Millennial perspective? Masters thesis, Dublin, National College of Ireland.

Duruc, Zsolt Jozsef (2022) SME Marketing and Online Marketing. Masters thesis, Dublin, National College of Ireland.

Fitzgerald, Ciarán (2022) Marketing within the English Premier League: Has social media impacted the way EPL clubs’ market to consumers? Undergraduate thesis, Dublin, National College of Ireland.

Gahan, Irene (2014) The Digital Tribal Communities of Irish Teenage Males and their impact on Brand Consumption. Masters thesis, Dublin, National College of Ireland.

Gimba, Faith Jemimah (2021) The role of social media marketing on the business performance of agricultural SMEs - A case study of four agricultural SMEs in Southwest Nigeria. Masters thesis, Dublin, National College of Ireland.

Hallur, Niranjan Ashok (2021) Sentiment Analysis of Protein Bar Consumers for Effective Digital Marketing in Irish Retail Sector - A Behavioural Approach. Masters thesis, Dublin, National College of Ireland.

Hines, Ryan (2021) An Investigation on Consumer Perception Towards Social Media Marketing in the Fashion Industry. Masters thesis, Dublin, National College of Ireland.

Hirbec, Michael (2012) What place do social medias take in the online marketing and advertising space? An exploratory case study of Facebook's marketing solutions. Masters thesis, Dublin, National College of Ireland.

Hublikar, Pratik (2020) The Study Of The Effect Of The Internet Influencers On Small Scale Restaurants In Dublin Using Instagram. Masters thesis, Dublin, National College of Ireland.

Jaju, Aditi (2016) A study of the Impact of Green Marketing on Consumer Purchasing Patterns and Decision Making in Telangana, India. Masters thesis, Dublin, National College of Ireland.

Jayachandran, Jayalakshmi (2022) Improving the Click Prediction for Online Advertisement with the Integration of Recommended System using Neural Network Architecture. Masters thesis, Dublin, National College of Ireland.

Kabariya, Dhaval (2019) Online marketing by small and medium enterprises in retail industry in Ireland. Masters thesis, Dublin, National College of Ireland.

Kalita, Pinakshi (2019) The contribution of Data Analytics in predicting the future purchase intentions of consumers. Masters thesis, Dublin, National College of Ireland.

Kalsi, Anagha Raghupathi (2022) Investigating the impacts of digital marketing on consumer buying behavior in the fast fashion industry of Ireland – a case study of ZARA. Masters thesis, Dublin, National College of Ireland.

Kluczewska, Daria (2016) An investigation into effectiveness of multi-screen advertising campaigns: An exploratory examination of Irish market in 2012-2016. Masters thesis, Dublin, National College of Ireland.

Lahire, Aniket Ravi (2022) An Investigation into the Effectiveness of Digital Marketing in Patanjali than Door-to-Door Marketing in IMC LTD of Organic Products in India. Masters thesis, Dublin, National College of Ireland.

MacDonald, Okeinaye Belief (2020) Impact of Covid-19 pandemic on social media marketing and buying behavior of online grocery shoppers in Dublin Ireland. Masters thesis, Dublin, National College of Ireland.

Matthews, James (2016) How Cooperative Game Theory can be utilised to enhance marketing analytics attribution. Masters thesis, Dublin, National College of Ireland.

McSweeney, Stephen (2020) An Investigation into the use of Digital Marketing and Social Media platforms by Independent Musicians in Ireland. Masters thesis, Dublin, National College of Ireland.

Merrigan, Nathan (2021) Social Media Marketing and its effectiveness among Irish SMEs in the hospitality Industry. Masters thesis, Dublin, National College of Ireland.

Mukherjee, Tanusree (2023) A study on: How ‘social media’ a digital marketing strategy, influences Indian international students’ decision to study abroad in Ireland. Masters thesis, Dublin, National College of Ireland.

Mundayadan, Sushith (2023) The Impact of Customer Success Management and Digital Marketing on Customer Loyalty: Best Practices and Challenges for Businesses in the Goods and Services Market. Masters thesis, Dublin, National College of Ireland.

Murphy, Carla (2021) The Impact of Influencer Marketing on Fast Fashion Purchase Intentions from an Irish Female Millennial’s Perspective. Masters thesis, Dublin, National College of Ireland.

O'Connor, Fiona (2016) 'Millenials & Youtube': An investigation into the influence of user-generated video content on the consumer decision making process. Masters thesis, Dublin, National College of Ireland.

O'Dwyer, Gerry (2013) BMW Online Brand Communities in Ireland & Brand Sponsorship and Engagement. Masters thesis, Dublin, National College of Ireland.

Obed, Edozie Kelvin (2020) The Impact of Traditional and Modern Marketing Strategies on the Success of SMEs: An Analysis of Northwest Europe and Sub Saharan African Businesses. Masters thesis, Dublin, National College of Ireland.

Ochoa Aparicio, Rocio de los Angeles (2022) The impact of nudging on social media and email content to influence the buying decision process: An exploratory study of B2B. Masters thesis, Dublin, National College of Ireland.

Oluwarotimi, Afolabi Praise (2021) Ascertaining the Impact of Social Media Marketing on SMEs Brand Awareness in Ireland: Case studies of Johnston Mooney & Obrien and Glenisk. Masters thesis, Dublin, National College of Ireland.

Onyia, Chika Henry (2020) A cross-cultural analysis of the factors that influence Social media-based marketing in SMEs between Ireland and Nigeria. Masters thesis, Dublin, National College of Ireland.

Owolabi, Daniel Oluwaseun (2021) Evaluating the scope of digital marketing for small business promotion in Ireland. Masters thesis, Dublin, National College of Ireland.

Quinn, Leah Ann (2023) The Impact of Digital Marketing on Hospitality SMEs post Covid. Undergraduate thesis, Dublin, National College of Ireland.

Qureshi, Mohammed Shaaz Mohammed Shahid (2020) The Effects of Electronic Word of Mouth on the consumer purchase decision in the apparel industry in Ireland. Masters thesis, Dublin, National College of Ireland.

Rafferty, Gary (2011) A Framework for Location based advertising. Masters thesis, National College of Ireland.

Ravi Bosco, Rahul (2022) Role of Influencer Marketing to Gain Customer Loyalty in the New Age Marketing Process of International Businesses. Masters thesis, Dublin, National College of Ireland.

Rickard, Michael (2021) Values of Social Media within Irish SMEs: Methodological approaches used to understand the return on investment (ROI) of social media. Masters thesis, Dublin, National College of Ireland.

Runaite, Deimante (2021) How will voice search optimisation aid or limit digital marketing? An End-User Perspective. Masters thesis, Dublin, National College of Ireland.

Sharma, Mansi (2023) Identifying Factors Contributing to Lead Conversion Using Machine Learning to Gain Business Insights. Masters thesis, Dublin, National College of Ireland.

Sheridan, John (2017) An exploration into the potential impact in adopting a personalisation strategy and how it could affect the customer’s experience on a company’s own website. Masters thesis, Dublin, National College of Ireland.

Thiruvattu Thodi, Ansas (2020) Factors influencing customer participation and engagement in Social media groups and networks- an empirical investigation of the retailing companies of Ireland. Masters thesis, Dublin, National College of Ireland.

Wojciechowicz, Jakub Krzysztof (2020) YouTube airline review vloggers' impact on their followers' purchase intent. Masters thesis, Dublin, National College of Ireland.

da Silva, Lucas (2021) My Hair Done: Technical Report. Undergraduate thesis, Dublin, National College of Ireland.