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An Investigation into the Effectiveness of Digital Marketing in Patanjali than Door-to-Door Marketing in IMC LTD of Organic Products in India

Lahire, Aniket Ravi (2022) An Investigation into the Effectiveness of Digital Marketing in Patanjali than Door-to-Door Marketing in IMC LTD of Organic Products in India. Masters thesis, Dublin, National College of Ireland.

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Chapter 1: This research topic analyzes the introduction of this research work that determines the investigation and comparison of the effectiveness of digital marketing in Patanjali than the door-to-door marketing in IMC LTD of Organic products. It discusses the background of the research work and the problem statement. It highlights the research objectives and research questions of this topic. It demonstrated the significance and the dissertation of this research work.

Chapter 2: It analyzes the Literature review of this research study. It discusses the impact of digital marketing on the profit percentage of the research work. It illustrated the conclusion of these overall topics. The study examined the literature review for the effectiveness of digital marketing in Patanjali India and door-to-door markets in the IMC LTD for selling organic products. It covers the advantages and disadvantages of digital marketing and door-to-door marketing in business. The study also covers the recommendation for improving business. This chapter discusses the literature review part. This chapter has discussed the Concept of digital marketing for organic products, the concept of door-to-door for organic products, concerning suggestions for organic products in door-to-door marketing, theoretical perspective, and the literature gap for completion of the research study band to get the information about the effectiveness of the digital marketing than door-to-door process.

Chapter 3: The chapter has discussed the methodology used in the research to determine the effectiveness of digital marketing of the Patanjali Company and door-to-door marketing in IMC LTD in India. Following the positivism research philosophy helped maintain the ethical consideration of the research work. The researcher uses primary and secondary data collection methods in this research paper. The survey has been performed to collect the preliminary data for this research.

Chapter 4: Research findings analyzed differences in variation of perfection of age groups in the process of gender variations. The primary data survey methods were followed in the more quantitative data structures, which provided more age-perceptional values structures in the survey analysis process. This procedure involved creating the percentages of the values in the survey analysis, survey of replies, extraction process matrix, and digital marketing process. The study has commented on the effect of digital marketing in modern times with the help of thematic analysis. Making organic products is essential for the success of the business in the present time to succeed in the industry. Digital marketing is vital to reach the maximum number of people to promote the products, which is effective for business progress in modern times.

Chapter 5: Describes the importance of collected data. In addition, this also illustrates the importance of previously published articles. On the other hand, surveying 151 participants helped reduce the results' biases. Hence, identifying the different impacts of digital marketing helped make more profit of Patanjali.

Chapter 6: It is also known as the conclusion and recommendation chapter, where the overview of the dissertation paper has been provided. Some valuable recommendations have also been provided in this chapter that can benefit readers and future researchers. Some limitations also have been discussed in this section that has been faced while working on this dissertation paper.

Item Type: Thesis (Masters)
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Uncontrolled Keywords: Glossary: Digital marketing; door-to-door marketing; social media marketing; digital content; organic food product; digital advertisement; marketing executives; Patanjali digital marketing
Subjects: H Social Sciences > HF Commerce > Marketing > Direct Marketing
H Social Sciences > HF Commerce > Marketing > e Marketing
H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Food Industry
Divisions: School of Business > Master of Science in International Business
Depositing User: Tamara Malone
Date Deposited: 21 Mar 2023 18:30
Last Modified: 21 Mar 2023 18:30

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