A Study On The Impact Of Transformational Leadership On Employee Retention. Does This Leadership Style Increase Job Satisfaction And Reduce Turnover Intention In The Irish Retail Sector?

Moynihan, Cathal (2021) A Study On The Impact Of Transformational Leadership On Employee Retention. Does This Leadership Style Increase Job Satisfaction And Reduce Turnover Intention In The Irish Retail Sector? Masters thesis, Dublin, National College of Ireland.

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Abstract

In recent years, the retail environment has undergone many changes while becoming increasingly competitive. As emphasis on customer experiences and loyalty increases, employees are becoming the most valuable asset in the retail organisation. Therefore, retaining motivated and engaged employees is more important than ever before.

This study was undertaken to explore the impact of selected leadership styles on employee retention within the Irish retail sector. The lack of previous academic literature related to leadership, job satisfaction and turnover intention within the retail industry was identified and it was apparent that further research was needed. The primary objective of this study consists of measuring the impact of transformational, transactional and laissez-faire leadership styles on employee job satisfaction and turnover intention. By analysing these relationships the researcher aims to identify leadership behaviours which increase employee retention.

The researcher developed a survey which was composed of three previously validated questionnaires; the Multifactor Leadership Questionnaire (MLQ-5x), the Minnesota Satisfaction Questionnaire (MSQ) and the Turnover Intention Survey (TIS-6). A total of 102 respondents took part in this quantitative study which identified that both transformational leadership and contingent rewards (associated with transactional leadership) were positively correlated with high job satisfaction and low turnover intention. Consistent with previous studies, laissez-faire leadership was found to be associated with low job satisfaction and high turnover intention. Findings are further discussed in conjunction with relevant literature.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management > Employee Retention D History General and Old World > DA Great Britain > Ireland H Social Sciences > HM Sociology > Leadership H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management > Leadership H Social Sciences > HD Industries. Land use. Labor > Issues of Labour and Work > Quality of Work Life / Job Satisfaction H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Retail Industry
Divisions:	School of Business > Master of Science in Management
Depositing User:	Clara Chan
Date Deposited:	10 Feb 2022 15:37
Last Modified:	10 Feb 2022 15:37
URI:	https://norma.ncirl.ie/id/eprint/5414

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