Assessment and Applications of Emotional Intelligence: Dublin Retail Managers Case Study

Ahuja, Esha (2024) Assessment and Applications of Emotional Intelligence: Dublin Retail Managers Case Study. Masters thesis, Dublin, National College of Ireland.

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Abstract

This study investigates the Emotional Intelligence of Dublin retail managers, by quantitatively assessing it using a psychological research instrument and illuminating its
applications day-to-day in the workplace, and suggestions regarding it to the teams working under them. Building upon the original works by Weschler, Caruso, Salovey, Bradberry, and others, the research delves into the manager’s Emotional intelligence assessment. It also encompasses manager’s perspectives regarding their use and advice concerning Emotional Intelligence.

Acting as a case study, the retail sector of Dublin showing growth and the retail environment demanding Emotional Intelligence, the significance of Emotional Intelligence in managers cannot be understated. This has universal applications.

Drawing on a mixed-model approach, the Quantitative and Qualitative approach is appropriate for this study as it provides a comprehensive approach to the Dublin retail manager’s point of view. Using Trait Meta-Mood Scale 24 and in-depth interview, a sample of 8 managers is gathered to assess managers’ Emotional Intelligence and its applications and recommendations to the teams working with them.

Findings suggest Dublin retail managers are ‘Fairly’ emotionally aware, ‘Fairly to Very’ emotionally clear, and ‘Very to Extremely’ good at emotional repair. The applications range from stress management to nurturing relationships and many more.

The findings of this study are useful to the field of emotional intelligence, especially in the retail industry. It helps bridge the gap between the existing knowledge and the real application of knowledge coming from the people in question. It brings out their lived experiences, their on ground knowledge, and practical know-how to simplify uses of Emotional intelligence. This ensures the fostering of applications in day-to-day work in retail and gives others a point of view of the real experiences and knowledge of retail managers.

Item Type:	Thesis (Masters)
Supervisors:	Name Email Fitzgerald, Maurice UNSPECIFIED
Subjects:	D History General and Old World > DA Great Britain > Ireland > Dublin B Philosophy. Psychology. Religion > Psychology > Emotional Intelligence H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management > Performance Management > Employee Engagement H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Retail Industry
Divisions:	School of Business > Master of Science in International Business
Depositing User:	Ciara O'Brien
Date Deposited:	06 Jun 2025 11:23
Last Modified:	06 Jun 2025 11:23
URI:	https://norma.ncirl.ie/id/eprint/7786

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