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Examining Employee Engagement after the Covid-19 pandemic, from a Human Resource perspective: An investigation into an Irish Media and Communications Company

Codd, Shauna (2023) Examining Employee Engagement after the Covid-19 pandemic, from a Human Resource perspective: An investigation into an Irish Media and Communications Company. Masters thesis, Dublin, National College of Ireland.

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Abstract

Interest in employee engagement is being spurred on by the Covid-19 pandemic as employee’s expectations of the workplace is changing. The central question in this piece of research is to examine employee engagement after the Covid-19 pandemic from a human resources perspective. The study sets out to achieve what are the drivers of engagement in this organisation and assess if this has changed since the pandemic.

The research sets out a research design that is qualitative in nature, conducting eight semi structed interviews in a large, Irish media and communications organisation. The research instrument will be designed as such to encourage employee to voice their views helping the researcher gather a more in-depth understanding on employee engagement.

The interviews will be recorded through Microsoft teams and to code the emerging four themes, thematic analysis will be applied. The limitations of the research will highlight that a snowballing method was chosen instead of a random sampling method. In addition, due to time constraints only eight participants were selected and as such a cross-sectional research method was chosen.

The research findings will indicate employees are somewhat engaged but their perception of the workplace has shifted since the start of the Covid-19 pandemic. Highlighted in this research will be that the shift of employee attitudes is a result of the changing nature of work. The literature on employee engagement shows in recent times that employees are disengaged in the workplace which is evident in the recent great employee resignation. The findings of this research are important as there is limited research at this point in time.

The recommendations from this research will highlight that employee voice should be encouraged through conducting quarterly focus groups. In addition, employee wellbeing should become a key area of focus in developing a wellbeing strategy.

Item Type: Thesis (Masters)
Supervisors:
Name
Email
Fitzgerald, Maurice
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management > Performance Management > Employee Engagement
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management
H Social Sciences > HD Industries. Land use. Labor > Issues of Labour and Work > Hours of Labour > Flexible work arrangements > Telecommuting
Divisions: School of Business > Master of Arts in Human Resource Management
Depositing User: Tamara Malone
Date Deposited: 30 Aug 2023 15:26
Last Modified: 30 Aug 2023 15:26
URI: https://norma.ncirl.ie/id/eprint/6851

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