Items where Division is "Master of Science in Marketing" and Year is 2025

Thesis

Addo, Bowaah Nyamekye (2025) The factors that drive consumers to purchase from premium / discount grocery retailers. Masters thesis, Dublin, National College of Ireland.

Ayare, Akash Ajit (2025) Importance of Print Media in Marketing for a Brand. Masters thesis, Dublin, National College of Ireland.

Bhanushali, Nimisha Rajesh (2025) An Exploratory Study on the Role of Digital Channels in Promoting Sustainability to Increase Brand Awareness and Develop Customer Purchasing Intentions across the Fast-Fashion Sector in the UK. Masters thesis, Dublin, National College of Ireland.

Borosi, Deby Christiani (2025) The Influence of TikTok Micro-Influencers on Hotel Selection in Ireland. Masters thesis, Dublin, National College of Ireland.

Charan, Sohina Elizabeth (2025) How Social Media Platform affect Gen Z Consumer's Purchase Decision and Brand Loyalty in India through Influencer Marketing (A Study on Gen Z Consumers Purchase Decision and Brand Loyalty in India by Influencer Marketing). Masters thesis, Dublin, National College of Ireland.

Dias, Cecília Correa (2025) The Impact of Artificial Intelligence on the Creative Process of Marketing Professionals. Masters thesis, Dublin, National College of Ireland.

Emmanuel, Dilju (2025) Consumer Trust and Purchase Intentions in Response to Authentic versus Green-washed Claims for Household Cleaning Products in Urban India. Masters thesis, Dublin, National College of Ireland.

Felix, Nikita (2025) The Influence of Olfactory Marketing on Consumer Brand Loyalty Among Millennials In The Hotel Industry in Ireland. Masters thesis, Dublin, National College of Ireland.

Gonçalves Bueno, Vytor (2025) Formula 1 and the Power of Story: Emotional Narratives and Fan Engagement among Gen Z and Millennials. Masters thesis, Dublin, National College of Ireland.

Jacob, Shilpa Raji (2025) The Impact of FOMO on Cause-Based Event Participation: Self Determination Theory Perspective. Masters thesis, Dublin, National College of Ireland.

Mallavarapu, Mounika (2025) Consumer Trust and Influencer Marketing: A Study on the Role of Micro and Macro Influencers in Fashion and Lifestyle Purchases in India. Masters thesis, Dublin, National College of Ireland.

Parashar, Anirudh (2025) Assessing the Effectiveness of Loyalty Programmes in Retaining Customers: A Survey-Based Approach. Masters thesis, Dublin, National College of Ireland.

Pérez Jiménez, Meyling Scarleth (2025) Exploring the Role of Artificial Intelligence in Marketing and Advertising Agencies: Challenges, Benefits and Strategic Responses. Masters thesis, Dublin, National College of Ireland.

Ramos Preciado, Aracely (2025) Key Drivers of Local Brand Loyalty in Ireland: A study of the jewellery industry. Masters thesis, Dublin, National College of Ireland.

Robertson, Aoife (2025) Investigating whether Irish parents’ purchasing behaviour regarding breakfast cereals is swayed by the ‘health halo’. Masters thesis, Dublin, National College of Ireland.

Saing, Tithdane (2025) Factors influencing audience’s visit intention: AI Influencer as a destination endorser. Masters thesis, Dublin, National College of Ireland.

Sharma, Sonia (2025) How Emotional Branding by Beauty Influencers Affect Buying Behaviour of Gen Z Women? Masters thesis, Dublin, National College of Ireland.

Singh, Harshdeep (2025) Balancing Personalization and Privacy: Exploring Generation Z’s Perspective on the Personalization-Privacy Paradox in India. Masters thesis, Dublin, National College of Ireland.