Does influencer eWOM marketing impact purchase intention within the beauty industry?

Ali, Aysha (2022) Does influencer eWOM marketing impact purchase intention within the beauty industry? Masters thesis, Dublin, National College of Ireland.

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Item Type:	Thesis (Masters)
Supervisors:	Name Email Bane, Michael UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Marketing > Consumer Behaviour H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Cosmetics Industry H Social Sciences > HF Commerce > Marketing > Advertising > Endorsements in advertising H Social Sciences > HF Commerce > Marketing
Divisions:	School of Business > Master of Science in Marketing
Depositing User:	Tamara Malone
Date Deposited:	13 Apr 2023 11:58
Last Modified:	13 Apr 2023 11:58
URI:	https://norma.ncirl.ie/id/eprint/6438

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