NORMA eResearch @NCI Library

Items where Subject is "H Social Sciences > HF Commerce > Marketing > Advertising > Endorsements in advertising"

Up a level
Export as [feed] RSS
Group by: Creators | Item Type
Jump to: B | C | D | M | T
Number of items at this level: 8.

B

Baker, Dayna Sara (2018) The Impact of Social Media Influencers as an Advertising Source in the Beauty Industry from an Irish Female Millennials’ Perspective. Masters thesis, Dublin, National College of Ireland.

C

Carroll, Victoria (2021) The Impact of Social Media Influencers in the Cosmetic Sector based on 20 – 25-year-old Irish women. Masters thesis, Dublin, National College of Ireland.

Chhokra, Yankit (2021) A research study of how celebrity brand endorsement is impactful to develop the market share of the organization. Masters thesis, Dublin, National College of Ireland.

D

Dillon, Cheryll (2020) An Investigation into Smart Marketing Tactics and the use of Sponsorship by the Gambling Industry to Determine the effect it has on Young Irish Males Motivation to Gamble and the Emotional Attachment it Withholds. Masters thesis, Dublin, National College of Ireland.

Doherty, Colm (2021) The impact of Instagram Influencers on the purchase intention of Centennials for holiday accommodation. Masters thesis, Dublin, National College of Ireland.

Duggan, Ellen (2021) How does the promotion of fast fashion through influencer marketing on Instagram impact Millennial’s purchase intentions, from an Irish female Millennial perspective? Masters thesis, Dublin, National College of Ireland.

M

Mangan, James (2013) A quantitative study of the effect of celebrity endorsers on consumer purchase intent. Masters thesis, Dublin, National College of Ireland.

T

Tumsah, Amirah (2021) The Impact Social Media Influencers Have on Consumer Purchase Intentions: A Study Understanding the Influence Beauty Gurus Have on Younger Generations. Masters thesis, Dublin, National College of Ireland.

This list was generated on Fri May 20 16:24:47 2022 UTC.