Items where Subject is "Endorsements in advertising"

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-, Aivin Chakola (2022) The Impact of Social Media Influencer on the Buying Behaviour of Gen Z in India. Masters thesis, Dublin, National College of Ireland.

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Ali, Aysha (2022) Does influencer eWOM marketing impact purchase intention within the beauty industry? Masters thesis, Dublin, National College of Ireland.

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Baker, Dayna Sara (2018) The Impact of Social Media Influencers as an Advertising Source in the Beauty Industry from an Irish Female Millennials’ Perspective. Masters thesis, Dublin, National College of Ireland.

Barve, Yash Dilip (2023) Assessing the Impacts of Digital Marketing and Sponsorship on the Football Industry as a Business and Their Implications on Fan Engagement. Masters thesis, Dublin, National College of Ireland.

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Carroll, Victoria (2021) The Impact of Social Media Influencers in the Cosmetic Sector based on 20 – 25-year-old Irish women. Masters thesis, Dublin, National College of Ireland.

Chhokra, Yankit (2021) A research study of how celebrity brand endorsement is impactful to develop the market share of the organization. Masters thesis, Dublin, National College of Ireland.

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Dempsey, Jack (2022) Impact Influencers have on Purchase Decisions for Consumers aged 18-24. Masters thesis, Dublin, National College of Ireland.

Dillon, Cheryll (2020) An Investigation into Smart Marketing Tactics and the use of Sponsorship by the Gambling Industry to Determine the effect it has on Young Irish Males Motivation to Gamble and the Emotional Attachment it Withholds. Masters thesis, Dublin, National College of Ireland.

Doherty, Colm (2021) The impact of Instagram Influencers on the purchase intention of Centennials for holiday accommodation. Masters thesis, Dublin, National College of Ireland.

Duggan, Ellen (2021) How does the promotion of fast fashion through influencer marketing on Instagram impact Millennial’s purchase intentions, from an Irish female Millennial perspective? Masters thesis, Dublin, National College of Ireland.

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Jide, Oluwaseun Temitayo (2022) Social Media Influencer Marketing: Impact on Perceived Authenticity, Trust, and Purchase Intention Amongst Female Cosmetic Consumers in Nigeria. Masters thesis, Dublin, National College of Ireland.

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Mangan, James (2013) A quantitative study of the effect of celebrity endorsers on consumer purchase intent. Masters thesis, Dublin, National College of Ireland.

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O'Dowd, Aine (2022) An Exploration into How the Use of Influencer Marketing Can Help Promote sustainable fashion to Generation Z. Masters thesis, Dublin, National College of Ireland.

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Ravi Bosco, Rahul (2022) Role of Influencer Marketing to Gain Customer Loyalty in the New Age Marketing Process of International Businesses. Masters thesis, Dublin, National College of Ireland.

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Tumsah, Amirah (2021) The Impact Social Media Influencers Have on Consumer Purchase Intentions: A Study Understanding the Influence Beauty Gurus Have on Younger Generations. Masters thesis, Dublin, National College of Ireland.