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The effect of job satisfaction and age on the Individual Entrepreneurial Orientation of employees in Ireland

Martins, Natalia de Souza (2022) The effect of job satisfaction and age on the Individual Entrepreneurial Orientation of employees in Ireland. Masters thesis, Dublin, National College of Ireland.

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Abstract

Entrepreneurial orientation has been studied for over 30 years, and several pieces of research in the literature link this concept to competitive advantage and business performance. Since entrepreneurial orientation was only studied at the firm level, scholars felt the need to study this concept at the individual level, and as a result, the individual entrepreneurial orientation was developed. The main purpose of this research is to explore how to promote individual entrepreneurial orientation in employees who work in Ireland. The relationship between IEO, job satisfaction, age and subjective norms will be analysed for this. Although there are several studies on Job satisfaction, age and subjective norms, the research on the relationship of these concepts with IEO is very scarce and related to workers in Ireland is non-existent. The quantitative methodology by a deductive approach was used in this study. A total of 249 valid questionnaires were collected using the convenience sampling method. Data was gathered using instruments developed in past studies to measure IEO, job satisfaction and subjective norms of the participants. In addition, SPSS v27 and Microsoft Excel were used to conduct Spearman’s correlation and regression analysis. The results show a positive impact of job satisfaction on the IEO. Thus, meeting the needs and expectations of the employee increases the levels of job satisfaction in the company, which consequently has a positive impact on the IEO of the employees. On the other hand, subjective norms had no effect on the relationship between job satisfaction and IEO, which can be explained by cultural differences and the low level of social norms of younger employees. Furthermore, age is negatively related to IEO. Thus, older employees are not the most suitable to promote entrepreneurial behaviour in firms in Ireland.

Item Type: Thesis (Masters)
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Uncontrolled Keywords: Entrepreneurial Orientation; Individual Entrepreneurial Organisation; Job Satisfaction; Age; Subjective norms
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HB Economic Theory > Entrepreneurship
H Social Sciences > HD Industries. Land use. Labor > Issues of Labour and Work > Older Workers
H Social Sciences > HD Industries. Land use. Labor > Issues of Labour and Work > Quality of Work Life / Job Satisfaction
Divisions: School of Business > Master of Science in Management
Depositing User: Tamara Malone
Date Deposited: 06 Apr 2023 16:45
Last Modified: 06 Apr 2023 16:45
URI: https://norma.ncirl.ie/id/eprint/6419

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