An Exploratory Analysis into the Application of Motivation Theory as a Retention Tool: A Case Study

Manley, Tara (2022) An Exploratory Analysis into the Application of Motivation Theory as a Retention Tool: A Case Study. Masters thesis, Dublin, National College of Ireland.

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Abstract

This dissertation is an exploratory analysis into the application of motivation theory as a tool in the retention of employees. In today's economic climate and increasingly competitive labour market, people managers are expected to do more to retain their workforce and to keep their employees engaged and motivated at all times in the achievement of organisational goals. The purpose of this research is to explore this from the perspective of people managers. Qualitative research was conducted using semi-structured interviews to address the research objectives. Purposive sampling was used to identify ten participants who fit the outlined criteria for inclusion. The interviews consisted of ten open-ended, which the researcher analysed using thematic analysis. The findings were then critically evaluated in light of existing literature. This research shows that people managers view motivation as a significant factor influencing an employee’s decision to stay with or leave an organisation. Furthermore, the research demonstrates that people managers conduct conversations with their employees regarding the employee’s motivation, however, this happens in an impromptu and haphazard fashion. This, in conjunction with the absence of knowledge and/or application of traditional theories of motivation, demonstrates that training and a modern framework for motivating employees in the workplace may be beneficial to people managers in their efforts to retain their employees.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management > Employee Retention H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management > Performance Management > Motivation
Divisions:	School of Business > Master of Business Administration
Depositing User:	Clara Chan
Date Deposited:	05 Oct 2022 13:55
Last Modified:	05 Oct 2022 13:55
URI:	https://norma.ncirl.ie/id/eprint/5806

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