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The impact Corporate Social Responsibility policies have on the recruitment and retention of Generation Y employees in the finance sector in Ireland

McArdle, Hannah (2021) The impact Corporate Social Responsibility policies have on the recruitment and retention of Generation Y employees in the finance sector in Ireland. Masters thesis, Dublin, National College of Ireland.

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Abstract

This dissertation seeks to gain a better understanding of the impact corporate social responsibility (CSR) has on Generation Y (Gen Y) employees in Ireland's finance sector, and whether CSR motivates employees to accept or remain in a job. CSR has become a growing concept universally, and in Ireland especially since 2013, and many major companies including finance companies are beginning to understand its importance. However, there is a lack of understanding around the concept of CSR, and the link between CSR and the finance industry. This paper contributes to the understanding of CSR by making reference to theory and perspectives of CSR such as Friedman’s stakeholder theory, and how it has evolved. CSR in Ireland is discussed and its growth, while also discussing CSR within the finance industry in Ireland.

This dissertation will focus on Gen Y employees in Ireland working in the finance industry to investigate their level of knowledge, attitude, and motivation towards CSR in the workplace, and how, or if it influences them to accept or remain in a job. This sample was chosen as Gen Y are found to more dedicated to issues around the world, such as environment, social, and economic issues. These beliefs and motivations also stick with them in the workplace and expect more from their employer than previous generations. Therefore, it is important to conduct research on this generation and their attitude towards CSR in their workplace in order to understand better the full extent to which they are influenced by CSR.

In order to investigate this topic, the paper used a quantitative method using Likert-scale questions in a survey. The questions focused on Gen Y’s level of knowledge of CSR, the importance of CSR being implemented in the workplace, the importance of other job factors compared to CSR, and Gen Y’s expectations of their employer in terms of using CSR.

The results highlighted that CSR is extremely important to Gen Y employees in the finance sector, which strongly correlates with the secondary literature discussed in the literature review. Nevertheless, based on the findings, CSR is not the most influential job factor when it comes to remaining or taking a job, and there may be a gap between Gen Y’s beliefs and their execution towards those beliefs, which will be discussed in more detail throughout. Nevertheless, the results of this study do indicate that CSR has an extremely strong influence on the recruitment and retention of Gen Y employees working in finance in Ireland.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HG Finance
H Social Sciences > HD Industries. Land use. Labor > Large Industry. Corporations. > Corporate Governance
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management > Employee Retention
D History General and Old World > DA Great Britain > Ireland
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management > Recruitment
Divisions: School of Business > Master of Arts in Human Resource Management
Depositing User: Clara Chan
Date Deposited: 26 Jan 2022 09:56
Last Modified: 07 Feb 2022 14:00
URI: https://norma.ncirl.ie/id/eprint/5330

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