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Sweeney, Emily (2018) The effect work-life balance has on Employee Engagement in the Retail sector in Ireland. Masters thesis, Dublin, National College of Ireland.
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Abstract
The aim of this study is to investigate the effect that work-life balance plays on employee engagement levels with a specific focus on the retail sector in Ireland. The research was based on anonymous survey results which focused on employee engagement and work-life balance. Quantitative research was chosen as the researcher felt that the response rate would be higher than if a Qualitative method was applied. The quantitative method was useful as it was able to identify if there was a particular trend that was occurring in the survey responses. The research focused on eighty anonymous responses who are currently or who have worked for the retail industry in Ireland at some stage. The questions included in the survey focused on examining employee satisfaction with work-life balance whilst also exploring the engagement levels. In this research, the main aims were to discover how employees in the retail sector in Ireland feel about their work-life balance and consequently how engaged they are in the work environment.
This research study instilled a quantitative research method approach and obtained survey results from 93 participants. Having a larger sample size was to ensure a high level of understanding on the research topic and to have a diverse sample.
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