Items where Division is "Master of Science in Marketing" and Year is 2022

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-, Aivin Chakola (2022) The Impact of Social Media Influencer on the Buying Behaviour of Gen Z in India. Masters thesis, Dublin, National College of Ireland.

-, Renata (2022) The Impact of Cause-Related Marketing on purchase decisions in the fashion industry amongst the youth in Ireland. Masters thesis, Dublin, National College of Ireland.

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Akhtar, Hamna (2022) A critical evaluation of sexual appeal in advertising and how it influences consumer buying behaviour. A comparative study between Muslim and Christian students. Masters thesis, Dublin, National College of Ireland.

Ali, Aysha (2022) Does influencer eWOM marketing impact purchase intention within the beauty industry? Masters thesis, Dublin, National College of Ireland.

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Breen, Tara (2022) An Exploration of the Awareness of Cultural Appropriation in Ireland and the Significance it may have on Consumers’ Brands Perception. Masters thesis, Dublin, National College of Ireland.

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Cordero Alvarez, Jonathan Adrian (2022) An investigation into how marketers use Virtual Reality (VR) technology to enhance consumer interaction. Masters thesis, Dublin, National College of Ireland.

Crimmins, Vicki (2022) An investigation into Cancel Culture’s effect on brand reputation and future collaborations and partnerships in the Irish advertising and broadcasting industry. Masters thesis, Dublin, National College of Ireland.

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Dempsey, Jack (2022) Impact Influencers have on Purchase Decisions for Consumers aged 18-24. Masters thesis, Dublin, National College of Ireland.

Duin, Simone Lisa Pam (2022) Luxury Brand Consumption: A cross cultural comparison of Italian and Dutch millennial consumers. Masters thesis, Dublin, National College of Ireland.

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Goulding, Sean (2022) Gambling advertising within professional football in the United Kingdom and the emotional impacts it has on adult male football fans. Masters thesis, Dublin, National College of Ireland.

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Mainardi Cidade, Diogo (2022) Key consumption drivers of vape in the Irish market: An analysis of generation Z - consumers aged 18 to 25. Masters thesis, Dublin, National College of Ireland.

Meira de Azevedo, Brenda (2022) Exploring the relationship between Irish university websites and international student enrolments. Masters thesis, Dublin, National College of Ireland.

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O'Brien, Jennifer (2022) The impact of social media on the consumer decision-making process in the gaming industry. An analysis on male and female gamers in Ireland between the ages of 20-35. Masters thesis, Dublin, National College of Ireland.

O'Dowd, Aine (2022) An Exploration into How the Use of Influencer Marketing Can Help Promote sustainable fashion to Generation Z. Masters thesis, Dublin, National College of Ireland.

Ochoa Aparicio, Rocio de los Angeles (2022) The impact of nudging on social media and email content to influence the buying decision process: An exploratory study of B2B. Masters thesis, Dublin, National College of Ireland.

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Pairo Veliz, Katherinne Andrea (2022) Motives for Purchasing Green Skincare Products: A study of Generation Y Irish women. Masters thesis, Dublin, National College of Ireland.