Gross, Nicole and Geiger, Susi (2024) Tinkering in Markets for Collective Goods: Experiments, Exceptionalities and the Case of HIV Medications. In: Market Studies: Mapping, Theorizing and Impacting Market Action. Cambridge University Press, Cambridge, pp. 23-37. ISBN 9781009413961
Gross, Nicole (2024) Is the EU doing enough to protect health data from AI-powered Big Tech? Silicon Republic.
Gross, Nicole (2024) Mental health apps: Not a friend but a foe for public health (Opinion). European Public Health Alliance Publications.
Gross, Nicole (2024) A powerful potion for a potent problem: transformative justice for generative AI in healthcare. AI and Ethics. ISSN 2730-5961
Gross, Nicole (2024) Addressing Data Inequalities for Artificial Intelligence Technologies in Healthcare: Ways Forward for Policymaking. Project Report. Dublin City Community Coop.
Gross, Nicole and Geiger, Susi (2023) Choreographing for public value in digital health? Big Data & Society, 10 (2). ISSN 20539517
Gross, Nicole (2023) Critical Reflexivity as the Last Frontier to Uncover and Change the Ideologies Buried Behind Practices. In: Nurturing Modalities of Inquiry in Entrepreneurship Research: Seeing the World Through the Eyes of Those who Research. Contemporary Issues in Entrepreneurship Research, 17 . Emerald Publishing. ISBN 9781802621860
Gross, Nicole and Geiger, Susi (2023) Covid-19, global solidarity, and the case for equitable vaccine distribution through technology transfers. Public Policy.
Gross, Nicole (2023) What ChatGPT Tells Us about Gender: A Cautionary Tale about Performativity and Gender Biases in AI. Social Sciences, 12 (8). ISSN 2076-0760
Gross, Nicole (2023) Research First Fridays: What Does Marketing Have To Do With Equality? NCI Blog.
Gross, Nicole and Geiger, Susi (2023) A Multimethod Qualitative Approach to Exploring Multisided Platform Business Models in Health Care. Sage Research Methods: Business.
Geiger, Susi and Gross, Nicole (2023) Tech sharing, not tech hoarding: Covid-19, global solidarity, and the failed responsibility of the pharmaceutical industry. Organization.
Gross, Nicole and Mothersill, David (2023) Surveillance Capitalism in Mental Health: When Good Apps Go Rogue (and What Can Be Done about It). Social Sciences, 12 (12).
Geiger, Susi and Gross, Nicole (2022) Leaning in or falling over? Epistemological liminality and the knowledges that make a market. Journal of Cultural Economy. ISSN 1753-0369 (In Press)
Gross, Nicole (2022) The challenges and methods of understanding, contextualizing and uncovering silent entrepreneurship practices. In: Research Handbook on Entrepreneurship as Practice. Edward Elgar Publishing, pp. 222-234. ISBN 9781788976824
Gross, Nicole, Byers, Vivienne and Geiger, Susi (2021) Digital health's impact on integrated care, carer empowerment and patient-centeredness for persons living with dementia. Health Policy and Technology, 10 (3). ISSN 2211-8837
Gross, Nicole and Laamanen, Mikko (2021) ‘Hey, you there! Marketing!’ On ideology and (mis)interpellation of the marketing educator as subject. Journal of Marketing Management, 38 (4). pp. 309-332. ISSN 1472-1376
Geiger, Susi and Gross, Nicole (2021) If it’s free, you are the product – The perils of assetizing consumers’ genetic profiles. Business & Society. ISSN 2673-6888
Geiger, Susi and Gross, Nicole (2020) The Institutional Making and Un-Making of Markets: The Case of HIV Medications. In: 36th EGOS Colloquium. EGOS, Hamburg, Germany.
Geiger, Susi and Gross, Nicole (2019) A Tidal Wave of Inevitable Data? Assetization in the Consumer Genomics Testing Industry. Business & Society, 60 (3). pp. 614-649. ISSN 1552-4205
Gross, Nicole and Laamanen, Mikko (2018) ‘The knowledgeable marketing practitioner’: practice and professional knowing in marketing work. Journal of Marketing Management, 34 (13-14). pp. 1172-1195. ISSN 1472-1376
Geiger, Susi and Gross, Nicole (2018) Market Failures and Market Framings: Can a market be transformed from the inside? Organization Studies, 39 (10). pp. 1357-1376. ISSN 1741-3044
Geiger, Susi and Gross, Nicole (2017) Does hype create irreversibilities? Affective circulation and market investments in digital health. Marketing Theory, 17 (4). pp. 435-454. ISSN 1741-301X
Gross, Nicole and Geiger, Susi (2017) ‘A tidal wave of inevitable data’: Reflections on the assetization and valorization of consumer genetics (Conference Abstract). In: 33rd EGOS Colloquium. EGOS, Copenhagen, Denmark.
Geiger, Susi and Gross, Nicole (2017) From Electronic Health Records to Mindful Cyborgs: How Expectations Shape Markets (An Abstract). Creating Marketing Magic and Innovative Future Marketing Trends. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. pp. 325-326.
Gross, Nicole and Geiger, Susi (2017) Liminality and the entrepreneurial firm: Practice renewal during periods of radical change. International Journal of Entrepreneurial Behaviour & Research, 23 (2). pp. 185-209. ISSN 1355-2554
Gross, Nicole, McNamara, Peter, Ryazanova, Olga and Connolly, Niall (2016) Integrative or Autonomous? Mental Models and Experimentation-Driven Business Model Innovation. Academy of Management Proceedings, 2016 (1). p. 15886. ISSN 2151-6561
Gross, Nicole, Geiger, Susi and Quinlan, M. (2016) The Assetization of Everyday Life: Your Passenger Seat, your Back Bedroom and your Dinner Table… and your Genome? In: 41st Annual Macromarketing Conference. The Macromarketing Society, Inc., Dublin, Ireland.
Gross, Nicole, Ryazanova, Olga, Connolly, Niall and McNamara, Peter (2016) Why can I not scale? – How cognitive frames influence/impair business model innovation. In: R&D Management Conference. RADMA, Cambridge, United Kingdom.
Geiger, Susi and Gross, Nicole (2016) Can a Market Device Make a Market More Moral? The Case of the Geneva Medicines Patent Pool. In: 28th SASE Annual Meeting. Society for the Advancement of Socio-Economics, Berkeley, California.
Geiger, Susi and Gross, Nicole (2016) From electronic health records to quantified cyborgs: how health practices are modelled through promissories? In: Interdisciplinary Market Studies Workshop. IMSW, Edinburgh, United Kingdom.
Gross, Nicole, Connolly, Niall and McNamara, Peter (2016) Scaling Up a Small Technology Firm: Business Model Innovation at HaylioMed. [Teaching Resource]
Gross, Nicole, Connolly, Niall and McNamara, Peter (2015) Connected Health Technology: Private Pharmacies Competing Innovatively in Ireland. [Teaching Resource]
Geiger, Susi and Gross, Nicole (2015) eHealth Markets between Wonder and Woe: Shaping Health Practices through Promissories. In: 4S Annual Meeting. Society for Social Studies of Science, Denver, Colorado.
Connolly, Niall, Gross, Nicole and McNamara, Peter (2015) Tracing The Business Model: A Bibliometric Study On Intellectual Roots. Academy of Management Proceedings, 2015 (1). p. 13390. ISSN 2151-6561
Gross, Nicole, Connolly, Niall and McNamara, Peter (2015) Business models in action: constructing a dynamic framework to navigate the business model innovating process (Conference Poster). In: 31st EGOS Colloquium. EGOS, Athens, Greece.
Geiger, Susi and Gross, Nicole (2015) Medicine Patent Pools: Redevising the Pharma Market or a Case of ‘plus ça change…’? In: 31st EGOS Colloquium. EGOS, Athens, Greece.
Gross, Nicole, Laamanen, Mikko and Geiger, Susi (2015) Small Firms, Marketing Practise and Marketing Competencies: Insights from the Field. In: 31st EGOS Colloquium. EGOS, Athens, Greece.
Gross, Nicole, Carson, David and Jones, Rosalind (2014) Beyond rhetoric: re-thinking entrepreneurial marketing from a practice perspective. Journal of Research in Marketing and Entrepreneurship, 16 (2). pp. 105-127. ISSN 1471-5201
Quinlan, M., Geiger, Susi, McNamara, Peter, Connolly, Niall, Gross, Nicole and Heffernan, E. (2014) Unlocking the Potential Market for Connected Health - Results from a Mixed Methods Study (Conference Poster). In: Interdisciplinary Summer School (ISS) Social Sciences meet Health Care. InnoTech4Health, Dresden, Germany.
Gross, Nicole (2012) Unfolding the Change Process in SME Marketing Competency: A Participative Case Study. In: Irish Academy of Management (IAM) Annual Conference. Irish Academy of Management, Maynooth, Ireland.
Gross, Nicole (2009) Contemporary Marketing: A High-tech SME’s Quest to Market and Grow (Doctorate Consortium Paper). In: 25th Industrial Marketing and Purchasing Group Conference. IMP Group, Marseilles, France.
Gross, Nicole, Lawlor, Katrina and McBride, Claire (2009) Interactive Networks as Competitive Strategy for Small High-Tech Enterprises. In: 25th Industrial Marketing and Purchasing Group Conference. IMP Group, Marseilles, France.
Gross, Nicole (2009) Contemporary Marketing: A High-tech SME’s Quest to Market and Grow. In: UIC Symposium on Marketing and Entrepreneurship. GRCME, Chicago, Illinois.
Gross, Nicole (2007) Beyond Marketing Rhetoric: A Participant Ethnography of Contemporary Marketing Practice in Ireland (Doctorate Colloquium Paper). In: 40th Academy of Marketing Conference. Academy of Marketing, London, United Kingdom.