Items where Author is "Carson, David"

Article

Gross, Nicole, Carson, David and Jones, Rosalind (2014) Beyond rhetoric: re-thinking entrepreneurial marketing from a practice perspective. Journal of Research in Marketing and Entrepreneurship, 16 (2). pp. 105-127. ISSN 1471-5201

McCartan-Quinn, Danielle and Carson, David (2003) Issues which Impact upon Marketing in the Small Firm. Small Business Economics, 21 (2). pp. 201-213. ISSN 1573-0913

McCartan-Quinn, Danielle and Carson, David (2000) Small Business Marketing Theory and Practice: A Comparative Study of the Perceptions Held by Key Players. Journal of Research in Marketing and Entrepreneurship, 2 (3). pp. 35-44. ISSN 1471-5201

Carson, David, McGowan, Pauric and Hill, Jimmy (1996) Effective Marketing Education for SME Executives. Marketing Education Review, 6 (2). pp. 59-70. ISSN 1052-8008

Carson, David and McCartan-Quinn, Danielle (1995) Non-Practice of Theoretically Based Marketing in Small Business—Issues Arising and Their Implications. Journal of Marketing Theory and Practice, 3 (4). pp. 24-32. ISSN 1944-7175

Book Section

Hill, Jimmy, Shaw, Edward and Carson, David (1995) Investigating Entrepreneurial Marketing Management Competencies. In: Making Marketing Work; Proceedings of the 1995 Annual Conference. University of Bradford, Bradford, pp. 724-733. ISBN 1851431314

Hill, Jimmy, Carson, David and McGowan, Pauric (1994) Effective Marketing Training Provision for SME Executives. In: Research at the Marketing/Entrepreneurship Interface. University of Illinois, Chicago, pp. 137-149. ISBN 088405806X

Hill, Jimmy, McGowan, Pauric and Carson, David (1994) In Pursuit of Entrepreneurial Marketing Management Competencies. In: Research at the Marketing/Entrepreneurship Interface. University of Illinois, Chicago, pp. 76-79. ISBN 088405806X

Hill, Jimmy and Carson, David (1992) Marketing Education for Entrepreneurs. In: Enterprising in partnership with the environment : Proceedings : 37th World Conference of the International Council for Small Business on Small business and entrepreneurship development. World Conferece of the ICSB, pp. 606-632.

Hill, Jimmy and Carson, David (1992) Using Delphi as a Means of Marketing Technology Transfer in an Industry Specific Circumstance. In: Marketing in the New Europe and Beyond - Proceedings of the Marketing Education Group 1992 Annual Conference. University of Salford, pp. 255-256. ISBN 0951910507

Hill, Jimmy and Carson, David (1991) An Analysis of Marketing Planning Activity in the Horticultural Sector with Relevance to Technology Transfer: Evidence from SME's in a Regional Economy. In: Proceedings of RENT V. Vaxjo University, Sweden, pp. 23-54.

Conference or Workshop Item

McCartan-Quinn, Danielle and Carson, David (1994) Non-Practice of Theoretically Based Marketing in Small Business - Issues Arising and Their Implications. In: Marketing Education Group Conference, July 1994, University of Ulster, Coleraine, Northern Ireland. (Submitted)

McCartan-Quinn, Danielle and Carson, David (1993) Non-Practice of Theoretically Based Marketing in Small Business. In: European Foundation for Management Development Conference (European Small Business Seminar), July 1993, Northern Ireland. (Submitted)

Book

Carson, David, Cromie, Stanley, McGowan, Pauric and Hill, Jimmy (1995) Marketing and entrepreneurship in SMEs : An innovative approach. Pearson Education, Harlow. ISBN 9780131509702