Items where Author is "Carson, David"

Gross, Nicole, Carson, David and Jones, Rosalind (2014) Beyond rhetoric: re-thinking entrepreneurial marketing from a practice perspective. Journal of Research in Marketing and Entrepreneurship, 16 (2). pp. 105-127. ISSN 1471-5201

McCartan-Quinn, Danielle and Carson, David (2003) Issues which Impact upon Marketing in the Small Firm. Small Business Economics, 21 (2). pp. 201-213. ISSN 1573-0913

McCartan-Quinn, Danielle and Carson, David (2000) Small Business Marketing Theory and Practice: A Comparative Study of the Perceptions Held by Key Players. Journal of Research in Marketing and Entrepreneurship, 2 (3). pp. 35-44. ISSN 1471-5201

Carson, David, McGowan, Pauric and Hill, Jimmy (1996) Effective Marketing Education for SME Executives. Marketing Education Review, 6 (2). pp. 59-70. ISSN 1052-8008

Hill, Jimmy, Shaw, Edward and Carson, David (1995) Investigating Entrepreneurial Marketing Management Competencies. In: Making Marketing Work; Proceedings of the 1995 Annual Conference. University of Bradford, Bradford, pp. 724-733. ISBN 1851431314

Carson, David, Cromie, Stanley, McGowan, Pauric and Hill, Jimmy (1995) Marketing and entrepreneurship in SMEs : An innovative approach. Pearson Education, Harlow. ISBN 9780131509702

Carson, David and McCartan-Quinn, Danielle (1995) Non-Practice of Theoretically Based Marketing in Small Business—Issues Arising and Their Implications. Journal of Marketing Theory and Practice, 3 (4). pp. 24-32. ISSN 1944-7175

Hill, Jimmy, Carson, David and McGowan, Pauric (1994) Effective Marketing Training Provision for SME Executives. In: Research at the Marketing/Entrepreneurship Interface. University of Illinois, Chicago, pp. 137-149. ISBN 088405806X

Hill, Jimmy, McGowan, Pauric and Carson, David (1994) In Pursuit of Entrepreneurial Marketing Management Competencies. In: Research at the Marketing/Entrepreneurship Interface. University of Illinois, Chicago, pp. 76-79. ISBN 088405806X

McCartan-Quinn, Danielle and Carson, David (1994) Non-Practice of Theoretically Based Marketing in Small Business - Issues Arising and Their Implications. In: Marketing Education Group Conference, July 1994, University of Ulster, Coleraine, Northern Ireland. (Submitted)

McCartan-Quinn, Danielle and Carson, David (1993) Non-Practice of Theoretically Based Marketing in Small Business. In: European Foundation for Management Development Conference (European Small Business Seminar), July 1993, Northern Ireland. (Submitted)

Hill, Jimmy and Carson, David (1992) Marketing Education for Entrepreneurs. In: Enterprising in partnership with the environment : Proceedings : 37th World Conference of the International Council for Small Business on Small business and entrepreneurship development. World Conferece of the ICSB, pp. 606-632.

Hill, Jimmy and Carson, David (1992) Using Delphi as a Means of Marketing Technology Transfer in an Industry Specific Circumstance. In: Marketing in the New Europe and Beyond - Proceedings of the Marketing Education Group 1992 Annual Conference. University of Salford, pp. 255-256. ISBN 0951910507

Hill, Jimmy and Carson, David (1991) An Analysis of Marketing Planning Activity in the Horticultural Sector with Relevance to Technology Transfer: Evidence from SME's in a Regional Economy. In: Proceedings of RENT V. Vaxjo University, Sweden, pp. 23-54.