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Rasheed, Farooq (2025) Study to understand how modern entrepreneurs in fast food industry in Ireland utilise technology to drive business innovations. Masters thesis, Dublin, National College of Ireland.
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Abstract
This study reflects upon the blending of innovation and technology in defining the performance of entrepreneurship in the fast-food industry in Ireland. The research aimed to know how these elements are related, how technology promotes innovation, and how the two determine business success. To accomplish it, the study was based on a blend of knowledge drawn on peer-reviewed literature (2015-2025) and interviews with fast-food entrepreneurs.
The results reflect a positive and direct correlation: the more effectively businesses embed technology with new innovative ideas, the more they are likely to perform, expand and succeed in competition. Technology has two functions. It is a viable working and imagination management tool. Entrepreneurs professed that they used technology as a means to connect customers, give the business a smoother process, as well as assist in decision making with the aid of data analysis. Meanwhile, they also addressed the challenges to change resistance, the problems of technical implementation, and keeping up-to-date costs.
There was more to performance than financial outcomes. Although the revenue growth, and the rate of returns on investment is significant, non-financial aspects such as customer satisfaction, loyalty, and social media interaction were equally good in determining success.
Overall, the study concludes that innovation and technology reinforce each other. Innovation opens the door to new opportunities, technology makes those opportunities possible, and improved performance fuels further innovation. For fast-food entrepreneurs, particularly smaller businesses, success depends on putting customers at the centre, using technology wisely, and fostering a culture open to change. Though challenges exist, the potential for long-term growth and competitiveness makes this integration essential.
| Item Type: | Thesis (Masters) |
|---|---|
| Supervisors: | Name Email Walsh, Jeffrey UNSPECIFIED |
| Subjects: | T Technology > T Technology (General) H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Food Industry H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Hospitality Industry > Food service H Social Sciences > HD Industries. Land use. Labor > New Business Enterprises Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4150 Computer Network Resources > The Internet > World Wide Web > Websites > Online social networks T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Telecommunications > The Internet > World Wide Web > Websites > Online social networks |
| Divisions: | School of Business (- 2025) > Master of Science in Entrepreneurship |
| Depositing User: | Ciara O'Brien |
| Date Deposited: | 12 Feb 2026 09:47 |
| Last Modified: | 12 Feb 2026 09:47 |
| URI: | https://norma.ncirl.ie/id/eprint/9128 |
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