Impact of Considering Sustainable Strategies on the improvement of Logistics for customer satisfaction in the fashion sector. A Study on Native Denims, Ireland

Yadav, Akansha (2025) Impact of Considering Sustainable Strategies on the improvement of Logistics for customer satisfaction in the fashion sector. A Study on Native Denims, Ireland. Masters thesis, Dublin, National College of Ireland.

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Abstract

The introduction chapter gives the study used to assess the impact of sustainable logistics practices on customer satisfaction for Irish fashion enterprises, utilizing the case of Native Denims. The chapter provides the background, develops the research problem, and states the purpose, objectives, and research questions. The chapter further gives justification, importance, limitations, and overall research design. The chapter places more focus on the significance of sustainability in logistics and its potential influence on consumer buying behaviour and brand loyalty.

Chapter 2 critically examines the intersection of sustainability and logistics in the fashion industry, drawing on the example of Ireland-based Native Denims, a sustainable denim brand. It discusses the overview of Sustainable Textiles making a difference, the pollution that regular textiles create, where to source it, customer appeal, and complications of using it. The theoretical framework that the chapter develops is based on 'Stakeholder Theory', 'Theory of Planned Behaviour', and 'Triple Bottom Line'. The review identifies serious gaps in empirical studies, especially concerning customer satisfaction outcomes of sustainable logistics.

The findings chapter has focused on the relationship between sustainable logistics practices and consumer behaviour perceptions within the fashion industry of Ireland, specifying the attributes of Native Denims. The overall demographics of the respondents have been illustrated by the descriptive statistics, which indicate that the respondent base has been mainly the younger demographics that have shown a positive response regarding the investment in sustainable practices. The correlation analysis has shown positive associations between satisfaction and loyalty, highlighting the recycling acceptance and the concerns regarding the prices. Moreover, the regression analysis has supported the idea of the perceived importance of sustainability, recycling measures, and additionally, the satisfaction among consumers due to sustainable approaches has a substantial impact on loyalty, support, and belief in cost reduction.

The survey outcomes in the fifth chapter confirmed opposite findings in literature confirming robust relationships among sustainability logistics and patron pride in Native Denims via the exploration of motivators, barriers (together with fee and attitude–behaviour gap), and guidelines of transparency, incremental actions, collaboration, and supplying incentives to clients so that you can beef up sustainability integration into style logistics.

Chapter 6 indicated the number one aim, findings, and contributions of the take a look at, confirming a high-quality relationship between sustainable logistics and customer pride and loyalty in Native Denims. It relates to taking a look at the consequences to the study's objectives, addressing barriers (which include fee and rate sensitivity), and mentioning the restrictions of the methodology. It additionally proposed destiny studies, which include comparative and blended methods, and suggests strategies (transparency, incremental action, collaboration, and client incentives) to bolster sustainability in logistics practices. As a whole, it has proven how SMEs can capitalise on sustainability as a strategic gain in an aggressive market, clients are actually stressful aware of practices, as clients end up more eco-aware.

Item Type:	Thesis (Masters)
Supervisors:	Name Email MacDonald, Robert UNSPECIFIED
Subjects:	H Social Sciences > Economics > Business H Social Sciences > HF Commerce > Marketing > Consumer Behaviour G Geography. Anthropology. Recreation > GE Environmental Sciences > Environment H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Fashion Industry
Divisions:	School of Business (- 2025) > Master of Science in International Business
Depositing User:	Ciara O'Brien
Date Deposited:	16 Dec 2025 18:48
Last Modified:	16 Dec 2025 18:48
URI:	https://norma.ncirl.ie/id/eprint/9057

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