Factors that Affect FinTech Payment Continuance Usage among GEN Z in Pune

Savaliya, Mayur Anilbhai (2023) Factors that Affect FinTech Payment Continuance Usage among GEN Z in Pune. Masters thesis, Dublin, National College of Ireland.

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Abstract

The present study analysed various variables influence upon Gen Z's continued desire to employ payment methods related to Fintech in Pune, India. It highlights how Gen Z uses technology in their day-to-day lives and for financial transactions, with India's quickly expanding FinTech sector playing a key role. The study also focuses on the FinTech services that Gen Z finds appealing, such as mobile payments, easy account creation, international money transfers, and insurance choices. Gen Z is considered to be highly motivated by social feedback since they depend on suggestions and evaluations from friends, family, and online influencers. The study lists many FinTech payment options that Gen Z prefers, such as peer-to-peer payment applications, buy now pay later (BNPL) services, contactless transactions, and cryptocurrency use. The methodology used for the present study is primary quantitative and the determinants chosen were age, gender and qualification. There are difficulties, such as worries about data security, network problems, and reliance on technology. The study's contribution to our knowledge of adoption among Gen Z's of FinTech, financial literacy, various policy implications is also highlighted in the present study.

Item Type:	Thesis (Masters)
Supervisors:	Name Email Del Rosal, Victor UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Marketing > Consumer Behaviour H Social Sciences > HG Finance > Money > Digital currency > Cryptocurrencies H Social Sciences > HF Commerce > Electronic Commerce H Social Sciences > HG Finance > Fintech T Technology > T Technology (General) > Information Technology > Fintech
Divisions:	School of Computing > Master of Science in FinTech
Depositing User:	Tamara Malone
Date Deposited:	09 Aug 2024 16:57
Last Modified:	09 Aug 2024 16:57
URI:	https://norma.ncirl.ie/id/eprint/7032

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