Marketing within the English Premier League: Has social media impacted the way EPL clubs’ market to consumers?

Fitzgerald, Ciarán (2022) Marketing within the English Premier League: Has social media impacted the way EPL clubs’ market to consumers? Undergraduate thesis, Dublin, National College of Ireland.

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Abstract

Many would argue that both social media and the sport of football are two of the most popular past times worldwide. For those at the tip of these two icebergs, they are extremely lucrative too. The objective of this research project is to investigate if football clubs within the EPL are progressing their marketing strategies to keep up with the huge surge of social media worldwide.

As well as this, the research project was conducted in order to see how the two can work in conjunction. Football clubs around the world are steadily using their social media accounts (Twitter, Facebook, Instagram etc.) for a host of reasons; fan engagement, club announcements and marketing, which will be focused on throughout this project.

This project will look at players and club’s social medias presences to see what they are able to achieve with the following they have, and if this can have any negative effects too.

Ultimately, the goal of this investigation is to gather public and expert opinions on the relationship of the English Premier League and the seemingly never-ending selection of social media available to the population today. To be able to examine how social media influences peoples buying habits in relation to club merchandise and sponsored goods being advertised across their platforms. Also, to explore the positive and negative impacts of social media regarding football clubs and their players, how they can ensure for their players welfare when putting them into the firing line of social media trolls. The argument that will be put forward is that social media has had a colossal impact on the way the clubs within the EPL are marketing themselves.

Item Type:	Thesis (Undergraduate)
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure > Sports > Soccer H Social Sciences > HF Commerce > Marketing > e Marketing Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4150 Computer Network Resources > The Internet > World Wide Web > Websites > Online social networks T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Telecommunications > The Internet > World Wide Web > Websites > Online social networks
Divisions:	School of Business > BA (Honours) in Business Studies
Depositing User:	Clara Chan
Date Deposited:	21 Sep 2022 11:53
Last Modified:	21 Sep 2022 11:53
URI:	https://norma.ncirl.ie/id/eprint/5777

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