The impact of fast fashion on the environment: Perspectives from Consumers and Retailers in Ireland

Emmen Quirós, Daniel Isaac (2019) The impact of fast fashion on the environment: Perspectives from Consumers and Retailers in Ireland. Masters thesis, Dublin, National College of Ireland.

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Abstract

The emergence of the fast fashion business model has increased the introduction of trends leading to premature product replacement and fashion obsolescence. This business model also has an extensively negative impact on the environment and society. This research paper seeks to fill some gaps in the study of the environmental sustainability of major retailers and consumption practices particularly in Ireland. Semi-structured interviews with 10 participants were carried out to gather primary research data. The investigation revealed that there is a somewhat growing awareness among consumers on the issue of fast fashion and sustainability, however there is a pervasive gap between attitude and behaviour in this regard. It also revealed that there are some retailers in Ireland that maintain environmentally friendly practices at the top of their agenda. It may be recommended for consumers to take action in environmentally friendly practices by the means of recycling textiles and gaining interest in the sources of the products they consume. Retailers may be suggested to incorporate environmentally friendly business practices and governments may be advised to implement programmes that encourage citizens to increase environmentally friendly behaviours.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HF Commerce > Marketing > Consumer Behaviour G Geography. Anthropology. Recreation > GE Environmental Sciences > Environment H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Fashion Industry H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Retail Industry
Divisions:	School of Business > Master of Science in International Business
Depositing User:	Caoimhe Ní Mhaicín
Date Deposited:	22 Oct 2019 15:57
Last Modified:	22 Oct 2019 15:57
URI:	https://norma.ncirl.ie/id/eprint/4009

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