The Impact of Online Applications and Social Media on Recruitment for Organizations and Young Jobseekers in Ireland

Keane, Ellen (2024) The Impact of Online Applications and Social Media on Recruitment for Organizations and Young Jobseekers in Ireland. Masters thesis, Dublin, National College of Ireland.

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Abstract

The purpose of this study is to examine and investigate the impact of online applications and social media on the recruitment process for both organizations and young job seekers in Ireland. In a world where technology is constantly evolving, it’s important to investigate just how much reliance organizations and individuals have on these technologies and whether they are aware of the limitations. This study looks at how companies use social media and online platforms to find and assess applicants, as well as how young people use these tools to look for and apply to jobs. This study discusses the advantages and disadvantages of e-recruitment, while noting what could be argued as a new threat or benefit to the industry: the use of AI. The use of AI in general, let alone in the recruitment world, is an extremely new preface and currently lacks a sufficient range of accessible research, which is why it is a critical case for discussion.

To facilitate this research, a range of previous research by established authors and statistics have been conveyed to provide an in-dept discussion on the topics and arguments currently surrounding this area of study. Topics such as how organizations and jobseekers connect with each other, why these online methods are preferred and the ramifications that may arise due to these practices are investigated.

A qualitative methodical approach was adopted for this study in the form of semi-structured interviews with 9 young Irish jobseekers / graduates between the ages of 20-25 to investigate their firsthand experiences with online recruitment methods. The findings from these interviews were thematically outlined, with the themes recognized from the data being Accessibility & Convenience, Engagement & Personalization, Privacy and Authenticity. The data was further compared to other authors' research previously discussed, whilst also acknowledging new findings and areas worth further research.

Item Type:	Thesis (Masters)
Supervisors:	Name Email Doherty, Rachel UNSPECIFIED
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management D History General and Old World > DA Great Britain > Ireland Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4150 Computer Network Resources > The Internet > World Wide Web > Websites > Online social networks T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Telecommunications > The Internet > World Wide Web > Websites > Online social networks H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management > Recruitment
Divisions:	School of Business > Master of Arts in Human Resource Management
Depositing User:	Ciara O'Brien
Date Deposited:	16 Jun 2025 11:38
Last Modified:	16 Jun 2025 11:38
URI:	https://norma.ncirl.ie/id/eprint/7861

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