AI in recruitment and its relationship with employer branding: Exploring candidate’s perception within the Irish market

Hernández Camacho, Luisa Del Carmen (2024) AI in recruitment and its relationship with employer branding: Exploring candidate’s perception within the Irish market. Masters thesis, Dublin, National College of Ireland.

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Abstract

Nowadays Artificial Intelligence (AI) has attracted significant attention and is transforming businesses in a rapid, more agile way through automation. Bringing unforeseen opportunities to the working environment. This paper’s main aim is to generate insights on the possible relation AI-based technology applied in the recruiting process has with employer branding within the Irish context, through empirical investigation of applicant’s perception.

Being a revolutionary factor, AI, can represent a shock to the system and foster new ways of working. Therefore, it is imperative to understand the powerful role it plays at recruiting and what challenges and opportunities it carries to the Human Resources (HR) strategy, through company’s image, thus impacting its attraction and retention.

Item Type:	Thesis (Masters)
Supervisors:	Name Email Jameel, Muslim UNSPECIFIED
Subjects:	Q Science > QH Natural history > QH301 Biology > Methods of research. Technique. Experimental biology > Data processing. Bioinformatics > Artificial intelligence Q Science > Q Science (General) > Self-organizing systems. Conscious automata > Artificial intelligence H Social Sciences > HF Commerce > Marketing > Branding H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management D History General and Old World > DA Great Britain > Ireland H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management > Recruitment
Divisions:	School of Business > Master of Arts in Human Resource Management
Depositing User:	Ciara O'Brien
Date Deposited:	16 Jun 2025 11:26
Last Modified:	16 Jun 2025 11:26
URI:	https://norma.ncirl.ie/id/eprint/7859

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