Experiences, challenges, and contributions of business analytics workers in the adoption and effective utilization of business analytics in European startups and enterprises

Zakharov, Fedor (2024) Experiences, challenges, and contributions of business analytics workers in the adoption and effective utilization of business analytics in European startups and enterprises. Masters thesis, Dublin, National College of Ireland.

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Abstract

This dissertation explores the pivotal role of business analytics (BA) professionals within the vibrant ecosystems of European startups and enterprises, focusing on their contributions to organizational performance, the challenges they encounter, and the skills necessary for effective performance in this rapidly evolving domain. As digital transformation reshapes the business landscape, the strategic deployment of BA has become essential for driving innovation, efficiency, and competitive advantage. This study addresses a significant gap in existing literature by providing an in-depth exploration of the practical experiences and impacts of BA workers in real-world settings, particularly within the European context.

The research employs a qualitative methodology, utilizing semi-structured interviews to gather rich insights into the roles, challenges, and contributions of BA professionals. This approach facilitates a nuanced understanding of how these workers influence strategic decision-making and operational processes within their organizations.

Findings from this study reveal that BA professionals play a critical role in enhancing decision-making quality, fostering a data-driven culture, and promoting innovation through the strategic use of data. However, they also face numerous challenges, including rapid technological changes, the integration of complex data systems, and the need for continuous skill development.

The contributions of this research are twofold: it enriches academic discourse by detailing the specific roles and challenges of BA professionals in a key geographical area, and it offers practical implications by identifying essential skills and strategic approaches that can enhance the effectiveness of BA initiatives. This work underscores the importance of aligning BA strategies with broader business objectives and cultivating a supportive culture for data-driven innovation.

Item Type:	Thesis (Masters)
Supervisors:	Name Email -, - UNSPECIFIED
Subjects:	D History General and Old World > D History (General) > D901 Europe (General) H Social Sciences > Economics > Business H Social Sciences > HD Industries. Land use. Labor > New Business Enterprises H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Organisational Behaviour > Organisational Culture
Divisions:	School of Business > Master of Science in International Business
Depositing User:	Ciara O'Brien
Date Deposited:	07 Jun 2025 11:51
Last Modified:	07 Jun 2025 11:51
URI:	https://norma.ncirl.ie/id/eprint/7808

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