Examining the Relationship between Transformational Leadership and Intrinsic Motivation among Employees in ECCO Store in Ireland

Onay, Zeynep Naz (2024) Examining the Relationship between Transformational Leadership and Intrinsic Motivation among Employees in ECCO Store in Ireland. Masters thesis, Dublin, National College of Ireland.

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Abstract

Purpose: The aim of this study is to explore the connection between transformational leadership and intrinsic motivation among staff at Ecco Store in Ireland to help improve the leadership style.

Methodology: The Research will use both qualitative and quantitative methods. The study was also qualitative, and questionnaires were used to obtain the views of the respondents. Both quantitative and qualitative methods was used, and it is justified to strengthen the validity of the results and spot any discrepancies.

Findings: The study found out that there is a positive correlation between transformational leadership and intrinsic motivation. Also, management considers talent acquisition, and the employees are selfdriven on all activities. Training helps develop employee skills and thus motivates them.

Practical Applications: Effective governance practices will benefit the retail sector's progression and therefore boost occupation in the nation. This is one of the noteworthy worldwide concepts of obliteration of abject poverty. Through the help of human resources, organizations can reform their policy to help the staff benefit from their supervisors intentionally.

Research Limitations: The research was conducted only in Ireland Ecco store; however, Ecco Store have different outlets across the globe. Therefore, the results might not depict the Ecco leadership wholly.

Originality and Value; There is no research that has been done on the motivation of the Ecco store Employee. Therefore, this work is tailored only for the Ecco store. And the results can be significant to other retailers dealing with similar or competitive products.

Item Type:	Thesis (Masters)
Supervisors:	Name Email Hargreaves, April UNSPECIFIED
Uncontrolled Keywords:	Transformational Leadership; Intrinsic Motivation; KPI; ECCO Store
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management D History General and Old World > DA Great Britain > Ireland H Social Sciences > HM Sociology > Leadership H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management > Leadership H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management > Performance Management > Motivation H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Retail Industry
Divisions:	School of Business > Master of Arts in Human Resource Management
Depositing User:	Ciara O'Brien
Date Deposited:	30 May 2025 12:35
Last Modified:	30 May 2025 12:35
URI:	https://norma.ncirl.ie/id/eprint/7708

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